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Upwork Client Psychology I - How Freelance Clients Think

Understand how clients think, decide and act to give yourself the best chance to win the job!
Rating: 4.9 out of 54.9 (28 ratings)
151 students
Created by Lex DeVille
Last updated 5/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn the basic motivations driving Upwork client decisions and behavior!
  • Discover when, why and how clients search for freelancers to solve their problems!
  • Understand the most common client personality types and how they differ from one another!
  • Learn to discover client expectations based on common freelance industries!

Requirements

  • Bring a positive mindset!

Description

Ever wondered how Upwork clients think and why they make the choices they do? Why do they hire other freelancers when you're more qualified? How do they search for solutions for problems, and what solutions do they really need? What about industry expectations, and how can you avoid upsetting clients without changing who you are?

In Upwork Client Psychology 1 we'll try to answer all of those questions for you. In this course I've done my best to share useful insights from my experience as a freelancer, psychology graduate student and professional personality profiler.

The goal of this course is not to make you an expert in psychoanalysis, nor is it to improve your Upwork proposal process. Instead, we'll focus on how clients think, decide and act. This is about getting inside their heads so you better understand how to engage, interact and communicate with each client for better results.

Consider this course the pre-cursor to Advanced Upwork Proposals II (coming soon). By learning a bit of client psychology you will have what you need to improve your proposal process, get more responses faster, and have better experiences overall.

Why learn basic client psychology? By learning some of the fundamentals of how clients think, you can tailor your solutions for their needs and deliver your services in the most effective ways possible. You do this because it's smarter than shooting at shadows in a room without light.

What will I learn?

  • The client problem-solving process and how they find and choose solutions

  • The 3 types of solutions and where you fit in

  • Why clients turn to freelance platforms and what they need to feel to hire you

  • Client expectations based on the industry they're in

  • The 7 most common client personality styles and how they think and act

  • 4 other client personality styles and which ones to avoid

If you're looking to improve your Upwork or freelance processes, then this is a good place to start. Learn how clients think, decide and act. Learn industry expectations and personality styles. Learn how each client likes to communicate so you can tailor your solutions for their style and needs.

This course isn't a deep psychology course, but it does offer insights that have helped me grow multiple freelance businesses from scratch. If that's what you need, I'd love to have you join us inside.

Scroll up and enroll when you're ready to learn Upwork Client Psychology!


F.A.Q.

Q - I'm new to freelancing, will this course help me get more proposal responses?
A - While the focus isn't on proposal writing, knowing a little bit of client psychology is helpful to get better results.

Q - What is the biggest benefit of this course?
A - The more you know your client, the easier it is to influence them toward better outcomes!

Q - How much psychology background do I need to understand this course?
A - Very little. We don't dive deep into traditional historical psychology models or jargon. Instead, I've tried to distill useful psychological insights in a casual format that anyone should be able to understand.

If any of that is what you need, scroll up and join us today!

Who this course is for:

  • Upwork freelancers who want a better chance to stand out and get hired!
  • Upwork freelancers who want to go deeper with their ability to understand clients!
  • Upwork freelancers who want to understand client personalities and industry expectations!

Course content

7 sections • 46 lectures • 1h 23m total length

  • Preview02:01
  • Preview01:43

  • Preview02:25
  • Preview03:30
  • Supplementary Material
    01:41
  • Preview03:07
  • 3 Types of Solutions
    04:39

  • When Do Clients Turn to Freelance Platforms?
    02:08
  • What Does a Client's Job Post Reveal About Their Personality?
    09:20
  • What Do Clients Need to Feel Before They Respond to You?
    01:14
  • Why It Pays to Be Quick on the Draw
    03:11
  • Why It Might Be Worth It to Apply Anyway
    03:13
  • The Psychology Fueling Client Communications
    04:52

  • Small Businesses
    00:49
  • Small Business Quick Look
    00:19
  • E-Businesses
    01:09
  • E-Business Quick Look
    00:18
  • SaaS Businesses
    01:19
  • SaaS Business Quick Look
    00:19
  • Agency Businesses
    01:03
  • Agency Business Quick Look
    00:25
  • Corporate Businesses
    00:57
  • Corporate Business Quick Look
    00:17
  • Creative Businesses
    01:18
  • Creative Business Quick Look
    00:16
  • Celebrities & Influencers
    01:32
  • Celebrity Business Quick Look
    00:20

  • The Micromanager
    02:42
  • The Micromanager Quick Reference
    00:33
  • The Helpful Do-Gooder
    02:42
  • The Helpful Do-Gooder Quick Reference
    00:35
  • The Sly Devil
    02:48
  • The Sly Devil Quick Reference
    00:39
  • The Creative Dreamer
    02:36
  • The Creative Dreamer Quick Reference
    00:40
  • The Programmer
    02:35
  • The Programmer Quick Reference
    00:38
  • The Comic
    02:34
  • The Comic Quick Reference
    00:42
  • The Alpha
    02:27
  • The Alpha Quick Reference
    00:47

  • The Newbie
    01:47
  • The Flight Risk
    01:05
  • The Can't Make a Decision to Save My Life
    01:13
  • The I Want the World But Can't Pay for It
    01:42

  • Where to Go From Here?
    01:10

Instructor

Lex DeVille
Escape Corporate Prison & Build a Freelance Empire!
Lex DeVille
  • 4.6 Instructor Rating
  • 2,813 Reviews
  • 7,877 Students
  • 15 Courses

Lex DeVille holds a multiple degrees in Psychology and is an NLP Master Practitioner, Ericksonian Hypnotherapist, and Enneagram Personality Profiler. Using strategic psychology, tactical empathy, and over a decade of field experience with personality studies, Lex built multiple profitable online businesses from scratch including two full-time freelance businesses, a publishing company, a coaching company, and more.

Lex has been featured on The Fastlane Forum, Military Spouse, Unf*ckwithable Girlfriends, Next Gen Mil Spouse, iNLP, The Joplin Globe, Kill Bigger Radio Show and several other places.

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