Ever wondered how Upwork clients think and why they make the choices they do? Why do they hire other freelancers when you're more qualified? How do they search for solutions for problems, and what solutions do they really need? What about industry expectations, and how can you avoid upsetting clients without changing who you are?
In Upwork Client Psychology 1 we'll try to answer all of those questions for you. In this course I've done my best to share useful insights from my experience as a freelancer, psychology graduate student and professional personality profiler.
The goal of this course is not to make you an expert in psychoanalysis, nor is it to improve your Upwork proposal process. Instead, we'll focus on how clients think, decide and act. This is about getting inside their heads so you better understand how to engage, interact and communicate with each client for better results.
Consider this course the pre-cursor to Advanced Upwork Proposals II (coming soon). By learning a bit of client psychology you will have what you need to improve your proposal process, get more responses faster, and have better experiences overall.
Why learn basic client psychology? By learning some of the fundamentals of how clients think, you can tailor your solutions for their needs and deliver your services in the most effective ways possible. You do this because it's smarter than shooting at shadows in a room without light.
What will I learn?
The client problem-solving process and how they find and choose solutions
The 3 types of solutions and where you fit in
Why clients turn to freelance platforms and what they need to feel to hire you
Client expectations based on the industry they're in
The 7 most common client personality styles and how they think and act
4 other client personality styles and which ones to avoid
If you're looking to improve your Upwork or freelance processes, then this is a good place to start. Learn how clients think, decide and act. Learn industry expectations and personality styles. Learn how each client likes to communicate so you can tailor your solutions for their style and needs.
This course isn't a deep psychology course, but it does offer insights that have helped me grow multiple freelance businesses from scratch. If that's what you need, I'd love to have you join us inside.
Scroll up and enroll when you're ready to learn Upwork Client Psychology!
Q - I'm new to freelancing, will this course help me get more proposal responses?
A - While the focus isn't on proposal writing, knowing a little bit of client psychology is helpful to get better results.
Q - What is the biggest benefit of this course?
A - The more you know your client, the easier it is to influence them toward better outcomes!
Q - How much psychology background do I need to understand this course?
A - Very little. We don't dive deep into traditional historical psychology models or jargon. Instead, I've tried to distill useful psychological insights in a casual format that anyone should be able to understand.
If any of that is what you need, scroll up and join us today!