Upwork Client Psychology I - How Freelance Clients Think
What you'll learn
- Learn the basic motivations driving Upwork client decisions and behavior!
- Discover when, why and how clients search for freelancers to solve their problems!
- Understand the most common client personality types and how they differ from one another!
- Learn to discover client expectations based on common freelance industries!
- Bring a positive mindset!
Ever wondered how Upwork clients think and why they make the choices they do? Why do they hire other freelancers when you're more qualified? How do they search for solutions for problems, and what solutions do they really need? What about industry expectations, and how can you avoid upsetting clients without changing who you are?
In Upwork Client Psychology 1 we'll try to answer all of those questions for you. In this course I've done my best to share useful insights from my experience as a freelancer, psychology graduate student and professional personality profiler.
The goal of this course is not to make you an expert in psychoanalysis, nor is it to improve your Upwork proposal process. Instead, we'll focus on how clients think, decide and act. This is about getting inside their heads so you better understand how to engage, interact and communicate with each client for better results.
Consider this course the pre-cursor to Advanced Upwork Proposals II (coming soon). By learning a bit of client psychology you will have what you need to improve your proposal process, get more responses faster, and have better experiences overall.
Why learn basic client psychology? By learning some of the fundamentals of how clients think, you can tailor your solutions for their needs and deliver your services in the most effective ways possible. You do this because it's smarter than shooting at shadows in a room without light.
What will I learn?
The client problem-solving process and how they find and choose solutions
The 3 types of solutions and where you fit in
Why clients turn to freelance platforms and what they need to feel to hire you
Client expectations based on the industry they're in
The 7 most common client personality styles and how they think and act
4 other client personality styles and which ones to avoid
If you're looking to improve your Upwork or freelance processes, then this is a good place to start. Learn how clients think, decide and act. Learn industry expectations and personality styles. Learn how each client likes to communicate so you can tailor your solutions for their style and needs.
This course isn't a deep psychology course, but it does offer insights that have helped me grow multiple freelance businesses from scratch. If that's what you need, I'd love to have you join us inside.
Scroll up and enroll when you're ready to learn Upwork Client Psychology!
Q - I'm new to freelancing, will this course help me get more proposal responses?
A - While the focus isn't on proposal writing, knowing a little bit of client psychology is helpful to get better results.
Q - What is the biggest benefit of this course?
A - The more you know your client, the easier it is to influence them toward better outcomes!
Q - How much psychology background do I need to understand this course?
A - Very little. We don't dive deep into traditional historical psychology models or jargon. Instead, I've tried to distill useful psychological insights in a casual format that anyone should be able to understand.
If any of that is what you need, scroll up and join us today!
Who this course is for:
- Upwork freelancers who want a better chance to stand out and get hired!
- Upwork freelancers who want to go deeper with their ability to understand clients!
- Upwork freelancers who want to understand client personalities and industry expectations!
Hi there, I'm Lex DeVille, Freelance Copywriter of eight years. Freelance Instructor for six. I hold Bachelor's and Master's degrees in Psychology and I'm a Ph.D. student in Psychology. I'm certified as an NLP Master Practitioner and Ericksonian Hypnotherapist.
Most of my courses share insights from my personal journey to help you succeed as a freelancer on Upwork or beyond. Some of my courses cover freelance writing and other useful topics. On Udemy, I have a combined 200+ pages of 5-star reviews so you can enroll with confidence.
When I started on Odesk (AKA Upwork) in 2014, I recognized a gap in the market. As a client, I experienced how terrible most freelancers are at expressing their value. I figured I'd excel at freelancing if I just focused on clients and how I'd solve their problems. As a result, I generated over $300 in my first week, secured multiple paying clients at over $100 per hour in my first month, and built my first six-figure business all without experience or training in my skill and without a college degree.
In 2017, I deleted my Upwork account to start over from scratch to prove that my methods still work. Without setting up a profile, I applied to gigs and landed my first client in one day. That client was a business that got a deal on Shark Tank. From there, I used my approaches to build a second full-time income in one month and expanded out into another six-figure business. I documented all of this through my YouTube channel which has nearly 13,000 subscribers.
Today, my Upwork profile ranks in the #1 position across numerous search terms worldwide, and Upwork recently featured me as 1 of 7 out of MILLIONS for freelancers to learn from.
My primary skill is copywriting, and I work almost exclusively with international brands, successful SaaS companies, high-ticket influencers, celebrities, and direct-response agencies.
Do I Still Freelance Today?
Yes. I continue to freelance as a primary income. This ensures my training is always relevant and allows me to offer courses at low prices through Udemy.
What About Student Outcomes?
I've trained over 14,000 students. Many earn full-time incomes as freelancers. Some reported smashing through the six-figure window. While I can't guarantee any specific outcome for you, when you properly apply my training, your chances of success skyrocket.
That said, freelancing is a business. You have to treat it like a business to be successful. All businesses require hard work and a committed effort. Most businesses fail. Yours doesn't have to, but you'll need practice, patience, and persistence to succeed. Depending on where you start, it may take you more time or less time to achieve success than others.
A Note on Excuses
I have no patience for excuses. I'm a single dad with full custody of a 4-year-old who takes piano lessons, attends Ph.D. courses full-time, creates freelance videos on the side, coaches freelancers 1 on 1, and does all of this WHILE generating a full-time income as a high-performance copywriter. Whatever excuses you have for why you can't start and succeed, I call bullsh*t.
In my courses, you get step-by-step proven processes. When I started, I had to figure it out on my own. I had no course or instructor, didn't have experience in my skill, and no college degrees. I earned all of that after I started. Just get started. Help people. Use the resources available to you. Once you're successful, remember to share your story with us!
All right, that's it for now. See you inside!