Upwork Client Psychology I - How Freelance Clients Think
4.8 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
71 students enrolled

Upwork Client Psychology I - How Freelance Clients Think

Understand how clients think, decide and act to give yourself the best chance to win the job!
4.8 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
71 students enrolled
Created by Lex DeVille
Last updated 5/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 16 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn the basic motivations driving Upwork client decisions and behavior!
  • Discover when, why and how clients search for freelancers to solve their problems!
  • Understand the most common client personality types and how they differ from one another!
  • Learn to discover client expectations based on common freelance industries!
  • Bring a positive mindset!

Ever wondered how Upwork clients think and why they make the choices they do? Why do they hire other freelancers when you're more qualified? How do they search for solutions for problems, and what solutions do they really need? What about industry expectations, and how can you avoid upsetting clients without changing who you are?

In Upwork Client Psychology 1 we'll try to answer all of those questions for you. In this course I've done my best to share useful insights from my experience as a freelancer, psychology graduate student and professional personality profiler.

The goal of this course is not to make you an expert in psychoanalysis, nor is it to improve your Upwork proposal process. Instead, we'll focus on how clients think, decide and act. This is about getting inside their heads so you better understand how to engage, interact and communicate with each client for better results.

Consider this course the pre-cursor to Advanced Upwork Proposals II (coming soon). By learning a bit of client psychology you will have what you need to improve your proposal process, get more responses faster, and have better experiences overall.

Why learn basic client psychology? By learning some of the fundamentals of how clients think, you can tailor your solutions for their needs and deliver your services in the most effective ways possible. You do this because it's smarter than shooting at shadows in a room without light.

What will I learn?

  • The client problem-solving process and how they find and choose solutions

  • The 3 types of solutions and where you fit in

  • Why clients turn to freelance platforms and what they need to feel to hire you

  • Client expectations based on the industry they're in

  • The 7 most common client personality styles and how they think and act

  • 4 other client personality styles and which ones to avoid

If you're looking to improve your Upwork or freelance processes, then this is a good place to start. Learn how clients think, decide and act. Learn industry expectations and personality styles. Learn how each client likes to communicate so you can tailor your solutions for their style and needs.

This course isn't a deep psychology course, but it does offer insights that have helped me grow multiple freelance businesses from scratch. If that's what you need, I'd love to have you join us inside.

Scroll up and enroll when you're ready to learn Upwork Client Psychology!


Q - I'm new to freelancing, will this course help me get more proposal responses?
A - While the focus isn't on proposal writing, knowing a little bit of client psychology is helpful to get better results.

Q - What is the biggest benefit of this course?
A - The more you know your client, the easier it is to influence them toward better outcomes!

Q - How much psychology background do I need to understand this course?
A - Very little. We don't dive deep into traditional historical psychology models or jargon. Instead, I've tried to distill useful psychological insights in a casual format that anyone should be able to understand.

If any of that is what you need, scroll up and join us today!

Who this course is for:
  • Upwork freelancers who want a better chance to stand out and get hired!
  • Upwork freelancers who want to go deeper with their ability to understand clients!
  • Upwork freelancers who want to understand client personalities and industry expectations!
Course content
Expand all 47 lectures 01:23:40
+ When Do Clients Turn to Freelancers?
6 lectures 23:58
When Do Clients Turn to Freelance Platforms?
What Does a Client's Job Post Reveal About Their Personality?
What Do Clients Need to Feel Before They Respond to You?
Why It Pays to Be Quick on the Draw
Why It Might Be Worth It to Apply Anyway
The Psychology Fueling Client Communications
+ Common Client Verticals & Expectations
14 lectures 10:23
Small Businesses
Small Business Quick Look
E-Business Quick Look
SaaS Businesses
SaaS Business Quick Look
Agency Businesses
Agency Business Quick Look
Corporate Businesses
Corporate Business Quick Look
Creative Businesses
Creative Business Quick Look
Celebrities & Influencers
Celebrity Business Quick Look
+ Common Client Types
14 lectures 23:00
The Micromanager
The Micromanager Quick Reference
The Helpful Do-Gooder
The Helpful Do-Gooder Quick Reference
The Sly Devil
The Sly Devil Quick Reference
The Creative Dreamer
The Creative Dreamer Quick Reference
The Programmer
The Programmer Quick Reference
The Comic
The Comic Quick Reference
The Alpha
The Alpha Quick Reference
+ Other Client Personality Types
4 lectures 05:47
The Newbie
The Flight Risk
The Can't Make a Decision to Save My Life
The I Want the World But Can't Pay for It
+ Conclusion
1 lecture 01:10
Where to Go From Here?