Uplift Modeling Made Easy

Name: Uplift Modeling Made Easy
Rating: 4.0 (25 reviews)

Develop an uplift / incremental response model with interaction approach using a real-world modeling project as example

Created byPredictive Analytics

Last updated 8/2014

English

What you'll learn

Learn how to develop an uplift response model from the beginning to the end
Learn how to interpret modeling results
Learn how to present modeling results to others

Course content

7 sections • 28 lectures • 2h 11m total length

Course objectives, course outlines, and pre-requisites5:34
What is uplift modeling, its basic concepts, and its applications6:29

Modeling process overview2:31
Step 1 - prepare data - data QC demo - Part 15:30
Please save the sas codes 'Uplife Model Step 1.txt' as .sas file in order to run in sas software.

Please click the following link to download the sas macro:

https://s3.amazonaws.com/AnalyticsOnlineCourses/Uplift/code/sasmacr.sas7bcat
Step 1 - prepare data - data QC demo - Part 26:52
Step 1 - prepare data - data QC demo - Part 33:47
Step 1 - prepare data - data transformation demo4:01
Step 2 - variable reduction demo - Part 15:26
Please save sas code as .sas in order for you to run in sas software
Step 2 - variable reduction demo - Part 24:06
Step 3 - deep dive analysis demo - Part 17:20
Please save sas codes as .sas format so that you can run the code in sas software.
Step 3 - deep dive analysis demo - Part 24:28
Step 3 - deep dive analysis demo - Part 36:03
Step 4 - variable transformations demo - Part 14:18
Please save the sas codes as .sas format. So that you can run them in sas software.
Step 4 - variable transformations demo - Part 25:04
Step 4 - variable transformations demo - Part 34:56
Step 4 - variable transformations demo - Part 44:32
Step 5 - develop and validate model demo - Part 14:44
Please save sas code as .sas format. So that you can run them in sas software.
Step 5 - develop and validate model demo - Part 24:34
Step 5 - develop and validate model demo - Part 35:26
Step 5 - develop and validate model demo - Part 44:39
Step 5 - develop and validate model demo - Part 54:33

Requirements

Microsoft Excel and PowerPoint or the similar softwares
SAS Software with Base/Stat/Graph Components

Description

In this class, I will show you how to develop an uplift / incremental response model through hands-on training.

In this 2-hr training course, I will walk you through the modeling approach and show you how to develop and validate the model step-by-step. Together, we will solve a real-world modeling project using SAS software. I will provide extensive demo on SAS coding, running codes, and explaining outputs for each step. All SAS codes and modeling data will be made available to you as well.

The goal for this training is for you to be able to develop a professional-level uplift / incremental model independently.

Who this course is for:

Working professionals who want to learn predictive modeling skills
Graduates or undergraduates who want to explore their career opportunities in advanced analytics

Uplift Modeling Made Easy

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 12min

Project1 lecture • 3min

Data1 lecture • 7min

Methodology3 lectures • 14min

Modeling19 lectures • 1hr 33min

Results Summary1 lecture • 3min

Downloadable SAS Codes1 lecture • 1min

Requirements

Description

Who this course is for: