Udemy Instructor Strategies for Course Success - Unofficial

Increase Success Before Creating a Course

Set yourself up for success on Udemy. Figure out the course you want to create, by first validating the course subject. You only want to teach the subjects that students are already buying. You want to help the most people and of course, make money. If no one's interested in buying your course, then no one can benefit from it, and you can't make any money.

Today you'll learn about validating your course subject using Amazon.com by researching what Kindle books sell. How to use Udemy to validate your course subject. How to use Google keyword planner to find out how many people are searching for your course subject per month. You'll see what specific keywords potential students are using to find your course. This will give you an indication of your potential audience of students that might enroll in your course.

Start by making a beginners course. The definition of an expert to me, is someone who knows a little more about the subject than the student you teach. There's always somebody out there who doesn't know what you know. There's always somebody who hasn't lived the life you've lived. You can always learn something from anyone you meet because they are always far superior to you in one way. As people can learn something from you because you're superior to most people in certain ways.

Figure Out Exactly What You're Offering to Students

People don't want to just learn a skill, they want to know the benefit of learning that skill. Students want to know the price, how long it'll take them to learn that skill, and the benefit to learn that skill.

Examples:

• For $29 I'll teach you how to validate your business in 30 minutes.
• For $29, I'll teach you to write better in 90 minutes.
• For $10, I'll teach you how to save an hour a day on your email in just 20 minutes.
• For $5, I'll send you a PDF file with 10 productivity skills that will change the way you think in one minute each.

Figure out exactly what you're offering. What's the benefit? How long will it take for the potential student to learn this new skill? What's the price for this information?

This course is offering students, for $10, I'll teach you how to validate your Udemy courses to increase selling success on Udemy in 30 minutes.

How to Use "Udemy" to Validate Course Subjects

Go to Udemy's homepage and search specific course subjects. We'll do a few examples together. Let's start off by searching “selling on eBay” by typing that into the search bar. According to the Udemy search results, you'd see that my course is first. “eBay profits: How I Make $2,000 A Month Drop Shipping”. There are 4,900 students in the course. You can see that there's a demand for this from the amount of people who've enrolled. Another one of my courses, "How to Sell on eBay and Amazon" has 4,100 students enrolled. You don't necessarily want to be the first one to create a course on a subject because you don't know the market or demand for it yet.

We'll keep scrolling down to see 1,500 students are enrolled in the course called “Learn How Powersellers Make Millions on eBay” Another course with 3,000 students enrolled called “How to Start a Successful eBay Business.” 1,300 students enrolled in "How to Start a Successful eBay Business That Pays You Every Week”. On Udemy, you'll see that there's a demand for selling on eBay because of the thousands of students who are enrolled in other courses.

We'll search for another course subject by typing “Investing in the Stock Market" into the search bar. We'll research the amount of students who are already enrolled in similar courses. This will tell us the amount of students that are already enrolling in similar courses on Udemy. When there are already courses about investing in stocks you can set yourself apart by using your own unique experience. You can make your courses better than your competition or you can under do them by charging less for your course.

Having competition is good because it allows you to see what students are actually interested in buying. It's okay if you're not the first course on the Udemy marketplace, because your competition already proved to you that there's a market for what you want to sell. Let's take a look at the Udemy search results together for “Investing in Stocks” and you'll see there's a course called “Value Investing Code” that's listed for free but has 45,000 students enrolled. Another course called "How to Invest in Stocks: Learning About Financial Markets" that has 3,300 students enrolled. "Retirement Secrets: How to Invest in the Stock Market" with 4,000 students enrolled. Finally, a course called "Investing Fundamentals" with 2,400 students enrolled. There is a total of 55,000 students enrolled in courses about investing in the stock market and enough people are willing to enroll in courses about this subject.

Finally, we'll research courses about “teaching online” we're basically going to validate the course you're listening to, right now. Type into the Udemy search bar, “How to Sell Courses on Udemy”. The search results tell us that there are courses with 1,100 students enrolled, 5,900 students enrolled, and 2,800 students enrolled. Again, type in "Udemy Secrets" into the Udemy search bar. You'll find a course with 6,300 students enrolled in “How I Make $4,000 A Week From Udemy Courses and No Filming.” The search results reveal that there's demand for this course subject. This course has 6,300 students enrolled with 102 reviews.

Our research validates that the course "Udemy Profits" would sell on Udemy. My content is different because my experiences are different. The instructor who created the course “How I Make $4,000 A Week” doesn't do a good job to manage students expectations. I don't think it's very realistic for many people to make $16,000 dollars a month on Udemy selling your courses. But, it is realistic for you to make $4,000 dollars a month in passive income. Start by creating courses that will add true value to students, right now.

The good news is that only about one billion people in the world have internet. By 2020, around three billion people will have internet. As Udemy's audience grows larger you will have more chances to sell your courses and more money.

How to Use "Amazon Kindle" to Validate Course Subjects

Go to Amazon.com, and we'll continue to the “selling on eBay” video course idea. We'll look at the Amazon bestseller list with the keyword eBay. Under the eCommerce category, there's an eBay section

Based off experience, anything that is the top 20,000 best rated sellers on Amazon, makes at least five sales a day. Let's click on the first book, scroll down to the “Amazon Best Sellers Rank” and it ranks 14,000. So this book sells at least 5 times a day. 5 sales a day times $7 per book equals $35 dollars a day in sales. Times $35 by 30 days per month will equal over $1,000 per month.

Multiply that by having 20 books and you'll make over $20,000 a month selling on Amazon. These are example books that people want to buy. on Amazon, they're willing to spend $7 for this book. Amazon updates these stats every hour, so you know this book is still selling well. It's ranked 14,000 best selling book, which means it makes at least 5 sales a day.

For example number two, we'll take a look at, “How I Found and Sold Two Million Dollars Worth of Junk on eBay and Amazon. Scroll down to product details, and according to Amazon Best Sellers rank is 20,000. This book sells at least five copies a day on Amazon. People are actually buying this book. The power of compounding everything counts. At five sales a day for $10, this book is selling $50 dollars per day. Minus commissions, which is 30%. This book is making about $1,500 in sales per month, right now on Amazon.

For our final example, we'll search for books about “Invest in the Stock Market”. Type those keywords into the search bar. We'll click on the first book we see, Jim Cramer's “Get Rich Carefully” We'll scroll down to the product details, and we'll see that it ranks 14,000 on Amazon's Best Seller Rank. Let's go under Product Details and look at the specific category “Investing Basics” and we'll see the Amazon Bestsellers in that category. Book titles include, The Intelligent Investor, Rich Dad Poor Dad, and The Beginner's Guide to Investing”. We'll click on each of these book titles and learn that this book ranks 3,000 best selling books. This is amongst the highest rank we've seen yet! The next book called, “Can I Retire?” ranks best selling 4,000.

We'll continue by scrolling down to the 20th ranked book on Amazon. The Neatest Little Guide to Stock Market Investing” we'll click on that title and scroll down to product detail. This book is ranked 21,000. This means that top 20 books in the investment category sell least five books a day.

This is how you validate your Udemy course subjects using Amazon Kindle Best Seller rankings.

How to Use "Google Keywords Planner" to Validate Course Subjects

Learn how it can help you validate your Udemy course ideas. Start by going to Google AdWords and click on Tools to the top of the screen, then click on the tab Key Word Planner.

For the course subject about selling on eBay. we'll type in “selling on eBay” as a keyword. To separate these terms, we'll use a comma. As more keywords, we'll use “make money online”, “drop shipping” and “selling on Amazon” That's a good enough base for keywords to research. Now, scroll down and click on the blue button "get ideas"

We'll take a look at the results which is located in the average monthly searches column. Google sorts the keywords into different “ad groups” such as. “The Make Money From Home” People searched 23,000 times for this term. “Making Extra Money” 21,000 times. “Drop Shipping” was searched for 16,000 times. For this Google Ad Group, terms were search over 120,000 times this month.

When you scroll down, “Selling on eBay” was searched 12,000 times. “Selling on Amazon” was searched 12,000 times. “Sell Books on Amazon” was searched 837,000 searches this month.

The point is, the more people searching for your course subjects. The more potential you have the more opportunity there is to make a sale. This is was part of the research that I conducted before creating video courses about “Selling on eBay” and “Investing in Stocks”. This research will help validate your course subjects too.

Maximize Udemy Profits and Follow These Rules

Today you're going to learn about specific rules you should follow before you create your course. You don't want to waste your time. You want to maximize your profits and value added to your students. After you validate your course on Udemy, Amazon, and Google, you want make sure to do these few specific things in order to add value students and to maximize your profits. First, you want to make sure it's relevant for the next 3-5 years. My course is "Selling on eBay" and eBay has been around since the 1990's, it's been around for at least 15 years and I don't think it's going anywhere anytime soon. The method for selling on eBay and getting products at wholesale prices hasn't changed and it's not going to change next 3-5 years.

For the subject, “How to Invest in the Stock Market”. There's this book called the “Intelligent Investor” that was released in the late 1800's and that book is still relevant today. It's been selling very well for the past 100 years. It is still number one selling book about investing in the stock market. Using this information for the course retirement secrets, how to invest in the stock market. The concepts that are shown the course are relevant for the next three to five years because it's about developing investor's mindset, that concept hasn't changed in the past 100 years and it won't change in the next 3-5 years.

Another concept to remember is to make sure the course is relevant to the United States and the rest of the world. My course about selling on eBay are about my experiences selling in the United States. People internationally are able to learn how to sell on eBay, but I can't give them a step-by-step guide and it's limiting the sales of my courses. Being able to sell the United States and everywhere in the world, you're not limiting your sales because your potential is bigger. You're able to sell to every student and it's relevant to them.

For this new course, Udemy Profits, the step-by-step guide is not limited because everyone in the world can create and sell courses on Udemy. Because I'm able to have a step-by-step guide for everyone in the world it adds value for everyone and maximizes profit potential. Doing these steps will make you more money and add more value to each student. The longer you can sell your course, the more money you make. The more people who can use the course, the more value added to each student and the more money you make. Please follow these simple rules in order to add value and make more money.