How to Promote and Market Your Udemy Courses - Unofficial

The biggest mistake I see instructors make when marketing and trying to sell their Udemy courses is that they don't understand marketing psychology. Sales people will be the first to tell you that its a game of people. So is marketing your courses here on Udemy! In this section of our course students will learn some simple strategies that will help them understand their students better so that they can make more sales, earn more money, and have their students have a richer experience in their courses!

Learn also How To influence your potential buyers to buy your amazing courses!

In this lecture students are going to learn about Scarcity, The Decoy Effect, and why being unpredictable can help them earn more money and make more sales for their Udemy courses!

With Scarcity, consumers will be encouraged to buy now so that they don't miss out on a special deal!

When we get things from others we almost automatically feel obliged to give back to them. It may not be in the form of money or currency. But almost always we want to give back. This is the Reciprocity Effect and it Work Very well especially in marketing your Udemy courses.

You see this in the supermarkets all the time. They give you "free samples" and because they give you something you feel like you should give them something and are much more likely to buy their product.

How do we use this strategy for our Udemy courses? Start buy giving them away for free or offer free coupons for one course and then paid coupons for another.

This is called the Foot in the door technique. When we are asked to make a small commitment first, we are much more likely to make a bigger commitment later.

In this short bonus lecture students will learn another powerful marketing strategy: Social Proof! We are much more likely to be influenced by our peers than anything else! The more others are doing and making the same decisions, the more we say to ourselves "that must be correct". Discover more by watching this lecuture!

In this lecture students will learn about The Endowment Effect. The Endowment Effect basically says: when we own something, we tend to value you higher than it is really worth, and when we want to sell something, we tend to think its worth more than it really is.

Learn why this effect is so important and how to start pricing your Udemy courses for betting selling!

In this lecture students will learn about the psychology of being exclusive and how it can directly affect their promotional sales on Udemy

In this lecture students will learn about the decoy effect and how to use it to boost their sales and promote on Udemy. With the Decoy Effect, students will learn why buyers change their preference when they are introduced to a third option when being marketed to!

Testing these strategies is the best way to see what is working for your students and your courses! There are many more marketing strategies, but these strategies will get you well on your way to making some awesome sales on Udemy and beyond!

It's now time to use the marketing psychology strategies in our previous section to help us market out Udemy courses! Let me show you exactly how I use these strategies in my own Udemy Marketing promotions each and Every Month!

The two main areas we are going to focus on are: Udemy Promotional Emails and Bonus Lectures

In this lecture students will learn about Udemy Marketing Best Practices to promotion on Udemy and why they work so well!

In this lecture students will get to see first hand my own emails that have made me hundreds of dollars!

The best time for me has been in the middle of the week (Tuesday, Wednesday Thursday and when there isn't necessarily a Udemy promotion going on. Also, toward the end of the month seems to do better in general. People have gotten paid and are more willing to start the new month on the right foot!

In this lecture students will be given a Screen Capture Example that Show examples of targeted emails and why they seem to work really well when promoting on Udemy!

In this lecture students will see the breakdown of my email earning!

In this lecture students will learn how to create special bonus lectures for their Udemy courses that will help drive in additional sales!

It's Time To Now See What You Have Learned! In our Next lecture I will show you an example email I send to all of my students and after you have studied the email you will take a short final exam quiz to see all you have learned in our course!

Another example of a special bonus lecture for students in this course!