
Scott Britain guides you to turn your knowledge or passions into a course that reaches others, expands your influence, and helps you make money through tactical course creation and marketing.
Introduce yourself to fellow course members to build connections, discover mutual interests, and maximize your learning experience by sharing where you're from and what you hope to achieve.
Master course layout by validating topics, testing demand, and outlining content with proven production modalities, then publish, launch, and scale your Udemy course for profit.
Discover how Udemy's platform and revenue model work, including 50/50 revenue share versus 100 percent when you drive students, illustrated by the instructor's six-figure journey.
Access downloadable action guides and other resources to map your publishing path, define your why, and follow a step-by-step process to publish a profitable Udemy course.
Define your teaching focus with a practical framework to identify what you know best, ask the right questions, and leverage recognition and thought leadership to create a profitable Udemy course.
Learn how to build profitable Udemy courses without being an expert by synthesizing knowledge from diverse sources into clear, valuable lessons, as shown by sleep and Gmail courses.
Explore popular Udemy topics by examining demand and supply in top category keywords, then evaluate marketplace opportunities to identify profitable course ideas that fit audience search behavior.
Avoid saturated topics with strong social proof when making money on Udemy; start early in less crowded niches, because many courses with 25+ students and 15 reviews make competition hard.
Brand your Udemy course for a specific audience or product edition to outshine incumbents. Show a milestone-based system and marketplace positioning that leverage social proof to attract targeted buyers.
Choose your course topic, validate demand through market checks, and decide between starting now or pre-selling to gain accountability and feedback from early buyers to shape content.
Discover two pre-sell strategies: targeted emails and in-person events, for validating your course idea, gauging interest, and collecting payment before you create it. Offer early bird discounts and PayPal payments.
Host a paid in-person event to pre-sell your course by delivering a focused 45–90 minute presentation. Collect emails and questions to refine content and validate demand.
Set a course creation schedule with milestones and a one-month deadline, then boost accountability by telling others and sending leverage emails.
Plan your Udemy course by marking milestones on a calendar, from content planning to slides, scripts, production, uploading, and marketing, then execute daily, tailoring time to your topic.
Apply the 80/20 mindset: 20 percent of effort yields 80 percent of results; focus on organic discovery and conversion, premier email placement, and site search.
Boost discovery on Udemy by delivering high quality content, growing reviews, and boosting the net promoter score to land in the winner's circle on category pages.
Adopt a four-quarter strategy to boost Udemy course rankings by prompting early student reviews, using bonuses to grow an email list, and leveraging offsite promotions for organic reach.
Learn how to plan course content, implement list building tactics, collect email leads through bonus content and reviews, and optimize for organic discovery and conversion by delivering exceptional course quality.
Create your course outline with a quick brain dump to capture ideas and audience needs; decide if the content is evergreen or time-sensitive to shape a practical outline.
Gather external feedback from prospective students through emails and online forums to identify frequently asked questions and knowledge gaps, then refine your course outline with targeted topics and examples.
Review current Udemy and other platforms to identify topics, gaps, and competitive opportunities. Build an outline with real-world examples, tools, and outreach strategies, organized into a logical course order.
Define student objectives and structure content into modules with a logical order. Outline broadly, refine during recording, break into 5–7 minute sections, and test titles for marketplace success.
Create great Udemy course content by balancing high-level principles with real-life examples and anecdotes. Use live call-to-action demonstrations and concrete student or life examples to motivate action.
Explore delivery modalities for your Udemy course, including in-person videos, slides, live demonstrations, and screen casts, and mix formats to fit your learners and your strengths.
Assess the pros and cons of slide-based and screencast lectures, including ease of use, content reuse, and marketing on SlideShare, with tools like PowerPoint or Keynote and ScreenFlow or Camtasia.
Learn the benefits of live video for Udemy courses, including stronger student connection and higher perceived value from seeing your face, preview content considerations; note equipment costs and editing time.
Discover how to design effective slides using PowerPoint and stream flow, balancing visuals with content to boost learning, using high-resolution images, screenshots, contrast, and royalty-free images with clear usage rights.
Convert your outline into slides in PowerPoint by choosing a theme, outlining content, and shaping a launch with deadlines; conclude with a final review of key points.
Adopt an efficient content workflow: fill slide content first, ignore perfection, then proofread with a friend; use trenched out slides and split one slide into multiple slides to enhance presentation.
Decide between scripting and winging it based on comfort and topic. Write and print a script to guide your recording and add action guides for Udemy course creation.
Prioritize content quality and teaching over Hollywood production, then invest in an external microphone to boost audio quality and improve course reviews.
Learn an affordable video setup using a USB microphone with a pop filter, smartphone or Nikon camera on a mini tripod, and Skype call recorder for interviews.
Learn how to use ScreenFlow on macs to record your screen, manage multiple desktops and microphones, include computer audio, and start or stop recording with a post-recording dashboard.
Learn to edit in screen flow by trimming and cutting clips, deleting unwanted portions, and splitting or replacing sections. Highlight, trim, split, and combine clips to prepare the final export.
Add and arrange external media in your ScreenFlow project to enrich videos with photos or audio; drag, drop, resize, reorder, and splice content between slides for multi-part lectures.
Add annotations to your content with shapes, arrows, and text, customize color and duration, move and place them precisely, and layer images or videos with top-track ordering to guide students.
Create a talking head layout by recording desktop and webcam in one pass with screen flow, then split, resize, move, and reorder clips.
Learn how to size and align your Udemy course videos to 1280x720 or 16:9, optimize sound by reducing background noise and ensuring stereo, and export for web delivery.
Explore video production options for Udemy courses, from screen flow editing to overlays, and apply best practices to ensure optimal learner formats.
Publish your course by creating a profile, logging in, and completing basics like title, best topic, language, category, and core summary, then upload a course preview image and promo video.
Identify your target student, map their pains, and position your Udemy course as the clear solution, using a practical worksheet to boost click-throughs and sales.
Craft winning titles by describing value and learner pain. Test 10–20 headlines, choose one or two that resonate, and pair with a descriptive subtitle that highlights features, benefits, and keywords.
Identify the best course category by prioritizing high-demand, relevant categories where you can compete, and test traffic to see how your course appears in each category.
Learn to craft a compelling course summary that hooks readers from the first sentence, outlines inclusions, and builds credibility with tactics and scripts, all under 300 words.
Select a clean, center-focused image for the course marketplace in a 16:9 format (min 2048×1152) with minimal text; avoid the exact course title or instructor name and test headlines.
Price your Udemy course within platform guidelines using value and benchmarks. Use price testing to optimize revenue by conversion rate, coupons, and competitive differentiation.
Master creating a compelling 90–120 seconds long promo video that introduces your course, builds credibility, highlights benefits, targets your audience, and ends with a clear call to action.
Define clear learning objectives and audience expectations to show outcomes and materials, then upload content, organize sections, and submit for a 3–5 day review as a guest.
Publish after review and build momentum with early reviews to optimize listing and conversions. Target the new noteworthy section and winner's circle by boosting students, conversions, and course newness.
Set up Google Analytics to track conversion rate and traffic sources from external sites, using a live launch example to test title, image, subtitle, price, and sales copy for enrollments.
Launch pricing hinges on on-site and email promotions; maximize reviews, ratings, and student counts, then offer limited free access to propel first-clicks and long-term promotion success.
Build an insiders list of family and friends, send personalized emails, and track responses to secure reviews. Use Facebook groups with tone and review swaps to boost your Udemy course.
Learn tactics to boost Udemy enrollments via launches, free students, and active promotion, using forums and coupons to drive fast signups and grow your course brand.
Learn to promote your Udemy course on Reddit by joining relevant communities and understanding the rules. Craft compelling headlines to maximize exposure.
Promote your Udemy course with a story-driven Reddit post that highlights the benefit, uses the right tone, leverages free coupons, and tracks upvotes and comments.
This course is not sponsored by or affiliated with Udemy, Inc.
**UPDATED OCTOBER 2017** - Called "The most comprehensive and tactical course on making and marketing highly profitable courses on Udemy."
You may have seen other courses on “how to dominate on Udemy" on here…
Before I get into exactly why this is different and what you'll learn here that only a small percentage of people who've replaced their full time income with passive earnings on Udemy here's what I've done:
In this course, you'll learn step by step and get of insider's view of how to create the same results.
Creating a course isn't too tricky...the real secret sauce is understanding how to market the heck out of it and set it up smart so that it markets itself and builds your personal platform which is exactly what I'll be teaching you.
Whether your goal is to create your first course and have no idea to start or you're looking to double your sales from your existing courses on the platform this has plenty of meaty tactics for you.
We'll cover the basics of creating your course, but also more advanced strategies and resources like:
There's plenty of other material on “creating a course" but they felt outdated and I didn't feel like they covered all the tactics available to really crush it on Udemy which is why I created this course.
Whether your goal is to start developing passive income or simply grow your thought leadership online this is the course for you...
From others who were just starting out…
"Scott is the man when it comes to Udemy (among other things!). What I learned from him helped me decide exactly what niche to focus on, how to create a high-value course and then how to launch and leverage Udemy platform for passive income. I will never forget a day when I made my first 1$ online and then after a few days, first 100$ online (I am now well into thousands per month). Thank you Scott!" -Bozidar Jovicevic
"As a fitness instructor and business owner, I knew I wanted to create something that would get me paid without requiring me to show up and log all the long hours of labor that are usually required in my line of business. Scott introduced me to UDEMY and changed everything for me. The man is a total beast on the platform and was very helpful in getting me started making passive income with a Udemy course. Could not be more grateful for his help!" -Brandon Epstein
To Instructors who already had courses...
"I published my first course on Udemy two years ago, and it became one of the Top 5 Business courses on the site. I had worn out all my traditional marketing strategies and didn't know what else to do to attract more students and grow my income. Scott gave me one idea that allowed me to get 2,000 new students in less than a week - and I didn't need to spend a dime on marketing! I can't wait to continue riding the wave with Scott as Udemy explodes" -Tom Corson Knowles
"When I created my recent Udemy course, I followed many of Scott's best practices for social proof, reviews, pricing, promotion, and more. The course earned over $3500 in the first 2 months. It was a lot of work to create the videos and the material, but now I have what I hope to be a passive income asset that will serve me for months or years down the road." - Nick Loper