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Learn MoreAchieve Udemy Success with Course Marketing - Unofficial
Rating: 4.4 out of 54.4(3 ratings)
272 students
Achieve Udemy Success with Course Marketing - Unofficial
Learn to maximize students enrollment for any course. Our class teaches instructors how to receive top placements.
Created byBrian Dale
Last updated 4/2016
English
What you'll learn
- Demonstrating how to maximize online brand presence
- Teaching students to optimize instructor profiles and course pages for industry specific student targeting
- Best practices using Udemy instructors tools
- Measuring SEO effectiveness of current profile and course(s)
- Strategic keyword research to accurately describe content
Course content
9 sections • 48 lectures • 6h 0m total length
- Udemy Course SEO - Opening Lecture10:21In this opening lecture, we cover many topics concerning the upcoming course titled - Udemy Course SEO for Instructors. Here is a review of the following sections;
- Udemy Course SEO Overview
- Immediate Profile Tweaks
- SEO Keyword Research
- New SEO Profile Builds
- Course Setup for Google, Yahoo and Bing Search
- Optimizing Content for Search Engines
- Final Lecture
- Course Extras
Udemy is tailor made for your success instructors! As Udemy grows, so will your profile(s) on search engines but content must be perfected to take advantage.
- SEO Guide1:48:00Want the big picture? Here is a SEO Guide for IMMEDIATE Download!
- Udemy Instructor Profile11:34The first area which must be considered when building strong Google, Yahoo and Bing search rankings is the profile header. Profile headers perform the following function(s);
- Defines webpage (profile) content on the meta code level
- Accurately deploys course title, description and keyword market focus
- Introduces content to course viewers
- Demonstrates expertise in subject matter
- Leads both human visitors and indexing bots deeper into course material
In this lecture, we review our profile and explain importance of each area.
- Content SEO12:36Next, webpage content SEO must be considered carefully and moreover, is the determining factor on further strengthening the overall profile content authority. Effective on page content optimization holds the following benefits;
- Further defines webpage subject matter began in profile header section
- Accurately includes optimized content, keyword and if appropriate, anchor text
- Further adds strength to both expertise as well as instructor credibility
- Determining factor on whether course viewers 'reads more' or immediately leaves page
- Allows for introduction of further course benefits to students
In this lecture, we give an overview of how to both view as well as deploy effective profile content.
- Online Course Overview10:51Following profile content is course placement which should align with overall SEO theme (by keyword) of profile, subject matter and area of expertise. Course content, located on profile pages, serve the following purposes;
- Further strengthens overall webpage subject matter began with meta code and followed by profile content SEO
- Is the final opportunity to demonstrate benefit to profile visitors
- Allows SEO strength indexing apart from profile page on Google, Yahoo and Bing search
- Further demonstrates instructor expertise began with meta data positioning as well as profile content
- Allows direct calls to action and increases revenue
In this lecture, we give an overview of themed courses and the many benefits.
- Udemy Courses - Profile Settings12:20Profile settings are where Udemy Instructors make their first SEO optimized stand! Often overlooked as nothing more than 'another task' and hurried through, this small section of setup while largely determine where courses rank in search. Here are questions to both ask and answer when setting up;
- What keywords best describe my course?
- Which Google, Yahoo and Bing Page #1 results are best to position my course within?
- How do customers search for products and services in my keyword market?
- Do I understand meta code enough to effectively optimize profile settings
In this video tutorial lecture, we teach students how to scrutinize each area of a profile for maximum impact.
- Profile Setting(s) Tweaks5:39
Should Udemy instructors choose to stay with current profiles as opposed to launching a keyword focused profile, certain SEO optimized tweaks will become necessary. Here are areas we review in order to allow for maximum search engine optimization impact;
1. Basics
2. Details (Biography)
3. Social media connections
4. Website back links
In this tutorial, we teach students how to effectively update, for maximum SEO value, current instructor profiles.
- Profile Page Content SEO12:02The biography section is most often used, by instructors, as a place to introduce their expertise, skills as well as company or business name. This is a HUGE mistake and should be avoided at all costs! It is OK to 'eventually' get around to that but thie first paragraph must be thought of as an invaluable SEO and direct sales page platform. Here are tips to improve this section;
- Introduction of course by immediate keyword deployment
- Expertly present sales pitch and call for action
- Continue optimization authority began in the meta code
- Introduce personal details in last paragraph
- Align with 'Basics' section claims
In this video tutorial lecture, we teach students to effectively and strategically use this section to gain Page #1 rankings.
- Image Alt Tags7:35When building course page which instructors must think of as a 'high pressure' sales platform, image 'alt tags', another way of describing SEO optimized images, must be aligned with keyword needs. Establishing keyword authority begins in the header section and flows through to multimedia assets on both profile and course profiles.
In this video tutorial lecture, we teach easy techniques to gain as much valuable as currently available on Udemy.
- Google Keyword Planner Intro9:43
At the heart of any high organic rankings is keyword research and deployment. This begins with mining great, niche keywords using the Google Keyword Planner. Here are a few tips to effectively mine keywords using this top keyword aggregation software;
- Select industry descriptive phrases
- Group according to query need
- Localize demand by using [exact] as opposed to broad search need
- Sort for easier post tool management
- Finding Keywords7:59
At the heart of any high organic rankings is keyword research and deployment. This begins with mining great, niche keywords using the Google Keyword Planner. Here are a few tips to effectively mine keywords using this top keyword aggregation software;
1. Select industry descriptive phrases
2. Group according to query need
3. Localize demand by using [exact] as opposed to broad search need
4. Sort for easier post tool management
- Monthly Search Volume5:45
Monthly search volume should be a key consideration with keyword selection and deployment as taught in this video tutorial lecture.
- Competitive Overview7:10
In this video tutorial lecture, we teach how to analyze the competitive overview feature, regardless of keyword software used.
- Short Tail vs. Long Tail Keywords - Part 19:12In this video tutorial lecture on Keyword SEO, we finish up aggregating, selecting, grouping and defining keyword markets. Sorting is critical just before deploying keywords on both your profile as course page(s).
Here is a brief overview of topics in this lecture;- Final groupings of both short and long term keyword search phrases
- Further defining identical and fraternal twin keywords
- Make final selections for onsite use
- Discuss further SEO keyword needs such as social media, video and written content
- Short Tail and Long Tail Keywords - Part 28:56
In this video tutorial lecture, we continue our lecture on long and short tail keywords.
- Identical and Fraternal Twin Keywords8:27
Identical and fraternal twin keywords are critical to groupings as taught in this video tutorial lecture.
- Grouping Keywords8:53
How keyword selections are grouped will largely determine success of any Internet Marketing campaign as taught in this video tutorial lecture.
- Aggregate Keywords3:55
Aggregating keywords begins the selection of which to use and which to not use as taught in this video tutorial lecture.
- Keyword Eye Intro9:30
Although free use of this software doesn't offer much, should premium services be needed, this can be a GREAT tool!
- Keyword Eye Wrap up10:52
In this video tutorial lecture, we finish our training on Keyword Eye.
- Rankpay Intro8:22
As long as students don't get excited about Rankpay's business model, they offer great tools for keyword mining!
- Rankpay Final Thoughts7:12
In this closing lecture, we finish training on Rankpay.com
- Search Engine Optimization - Signup8:43Search engine optimization, should you choose to launch a new profile, begins with SEO optimized setup of your profile areas discussed in a previous section. Here are just a few subjects to be covered in this video tutorial lecture;
- Choosing keyword search phrases which fit course content (from aggregate spreadsheet)
- Deploying course centric username(s)
- Maximizing biography section through use as a direct sales page
- Substituting an identical twin keyword as personal, company or other SEO worthless phrases
- SEO Basics11:54
SEO basics must be immediately implemented on both keyword centric profile pages as well as current profiles which instructors won't change. The basics are these;
- Profile setup is just as critical from an optimization standpoint as will be courses
- Profiles must be, from the beginning, strategically positioned to climb in search rankings
- Onpage Udemy rankings Udemy rankings are irrelevant! Higher sales per ticket prices come from Page #1 course rankings
- SEO must be considered long before paid search or coupon sales
- Profile Content8:20In this video tutorial lecture, we reiterate (and demonstrate best practices) the following areas;
- Each step of the profile setup process must echo meta data SEO efforts
- Using company or personal names will KILL search value
- Setting up your profile with both short and longer term SEO needs considered
- Optimizing profiles in a way which will allow instructors to receive benefit from Udemy's website authority which is growing weekly!
Join us in this lecture and begin the process of racing to top Google, Yahoo and Bing search results.
- Image SEO - Profile Alt Tags10:47Although often ignored, a determining factor for high search engine rankings is multimedia asset uploads such as video, documents and yes, IMAGES! How these photos are uploaded and tagged on a Udemy profile and/or course must not be overlooked in favor of a quick (yet ineffective) setup.
Some of the highlights in this video tutorial lecture are;- Most effective uploading of alt tagged images
- What and how to select effective keywords for upload
- Consistent image tagging
- Results from others who've done this effectively
- Social Media SEO Buttons4:31We briefly cover the value of the Udemy Profile Social Media buttons in this video lecture. Here are a few MEASURED facts which must be considered when Instructors are linking to (or setting up) social media profiles;
- More than ever, social media back links, with proper anchor text, descriptions and usernames, weigh on both profile and course rankings
- Setup buttons must be 'slid' to make your profile and course available for search indexing
- Profile Setup Review3:33In this video lecture, we briefly review our profile setup from a SEO standpoint. We also go over several basics of course setup absent the SEO view but which are just as critical. Here are just a few areas covered;
- Meta data
- Opening sentence and paragraph (SEO)
- Profile setup basics
- Content basics for high search rankings
Join us in this video as we finish our profile and move on, in the next section, to optimized Udemy Course SEO.
- Course Definition Creation12:54Once your profile is SEO optimized for maximum search engine impact. Beginning to set your course up requires staying within the SEO keyword themes which began with meta data deployment, selection of keyword specific profile and social media SEO. Here is a brief overview of highlights contained in this video tutorial lecture;
- Selecting an 'initial' course page with is keyword rich according to industry
- Reinforcing that coupon sales, affiliate etc are OK but higher course sales come with organic rankings
- Showing different 'quick start' options
- Reviewing a course and pointing out SEO 'no-no's
Join us as we begin the optimized course set up and review process.
- Course Details - Part 15:56In this video tutorial lecture, we show REAL WORLD, Udemy results we've achieved in just a few short months. These results aren't unique to us but can be enjoyed by any instructor. Here are other lecture highlights;
- Viewing one of SEO example meta data
- Revealing a simple SEO Tri-fecta of Success
- Showing the key areas of course setup which will either SKYROCKET rankings or produce horrible rankings
- Write a LIVE example of perfect 'search indexing' fodder
- Course Details - Part 211:52In this lecture, we expand on the previous lecture. We immediately review one of the key areas of course setup which is the details section. Sometimes, indexing BOTS will use this section instead of the 'basics' to define courses within organic rankings. It is critical to open with the same keyword strategy used in the 'basics'.
This provides backup SEO for 'rogue' indexing bots! Here are other course highlights;- Focusing on creating more than a 1 or 2 sentence description of course material
- Using this page as a direct call to action and balancing it with SEO needs
- Reviewing keyword deployment and consider using another search phrase or phrases
- Reminding instructors to, if possible, continue profile description with 'like keywords' with course build
- Image Alt Tags4:46As with profile image alt tags, course banners, documents and video embeds must remain consistent with both profile and course search engine standards. In this video tutorial lecture, we review the following;
- How to tag image BEFORE uploading to course intro page
- How to CRUSH other instructors in search with the same course
- Preparing images for the time when Udemy WILL count alt tags as SEO fodder to increase rankings
- Why Google image search can garner traffic to your course IF alt tags are correct
- Video SEO Course Intro - Part 12:42Promo video SEO is much more than just having a cool video for interested students to watch. This video must, like your image, be correctly alt tagged. Search engine take video content much more seriously than ever before and rank them accordingly.
Although Udemy hasn't yet progressed to the place where video alt tags are allowed, they soon will and by watching this lecture, you'll be prepared long before any one else. Here are other course highlights;- Alt tagging videos
- Reviewing raw video files
- Converted files
- Encouraging instructors to invest in cheap equipment to enhance course
- Video SEO Course Intro - Part 28:23We finish or Promo Video SEO upload in this video tutorials. Instructors must pay attention to not just alt tags for SEO but also the following;
- Quality of conversion
- Conversion video size
- How video appears to course visitors and future students
- Lecture Indexing Overview5:18We move past the intro video and begin the process of giving an overview of best practices for getting courses indexed on major search engines. Apart from the instructor profile and even minus tweaks, courses can perform well IF the following principles are understood;
1. Profiles offer their own meta data and must be geo-targeted to EXACTING keyword search audience
2. When page viewers arrive, lecture content must align with needs
3. Receiving high organic search rankings assures longer term rankings
4. Once indexed, entrepreneurs and small business must check SEO meta data on an ongoing basis for accuracy
- Opening Lecture3:57Once basics and course detail SEO is is accurate and product descriptive, it is time to upload your first course section and lectures. Here are just a few highlights of this video tutorial lecture;
- SEO titling section headers
- Following titles up optimized lectures
- Writing responsive (both search bots & human visitors) copy
- Tips on best pratices
- Udemy Response & Contact Tips9:47Udemy is more than just a platform to host video tutorial lecture courses. This brand is your partner and will work to assure your success (within quality rules). In this video lecture, we demonstrate some tips for when and how to contact Udemy with SEO needs.
- Video SEO - Opening Lecture8:51
Opening lectures are more than simple videos (or other presentation methods) with course overviews. How instructors frame descriptions, tags etc will determine how well all previous optimization best practices assist search rankings.
Opening video lectures must be given individual attention yet staying within SEO parameters began with both profile and course creation. Here are highlights of this video tutorial lecture;
- Establishing smaller volume keywords as Section Description
- Following up section needs with course lecture description
- Writing consistent copy
- Taking seriously each lecture description and writing more than a few sentences
- SEO Optimized Lecture Descriptions5:55Seo optimization of course descriptions can literally be the determining factor between (just as an example) a #4 and #3 Google, Yahoo and Bing search engine ranking. Here are highlights of this video tutorial lecture;
- Creating keyword rich content
- Writing robust (without overkill) copy
- Best practices which yield maximum benefits
- 'Do' and 'Don't' tips and techniques
- Section by Section Headlines10:14In this video lecture, we review several sections for Seo optimization best tips and practices. Each section must either align content with the previous and/or level out Seo by not appearing 'spammy' to search indexing bots.
- Course Publishing - Part 18:36Course publishing is now prepared and momentum has been built! In this video lecture, we review the first four section, how they were setup as well as the following;
- Course content dispersal
- Section by section review of content
- When to optimize and when to stay within general course setup best practices
- Key points to watch
- Why it is critical to constantly review content during setup
- Course Publishing - Part 27:40Course publishing is now prepared and momentum has been built! In this video lecture, we review the first four section, how they were setup as well as the following;
- Course content dispersal
- Section by section review of content
- When to optimize and when to stay within general course setup best practices
- Key points to watch
- Why it is critical to constantly review content during setup
- Premium Instructor Refresher3:31In this video tutorial lecture, we give best practices for signing up as a Premium Instructor. More than anything, it is critical to produce courses high quality enough to be advertised, by Udemy, in the marketplace. The Seo back link value is what will make the difference between 'search engine oblivion' and Page #1 results.
- Course Final Overview8:29This video tutorial lecture briefly reviews the process of SEO optimized profiles and courses.
- Udemy SEO - Final Lecture4:41In this closing lecture, we give final thoughts, tips and tools to make your profile and courses search engine optimization successes.
- E-learning Growth Presentation32:00Elearning is an industry which you, the instructor have got involved with at a perfect time! Check out this presentation on the subject and download.
- Build Google Authorship Authority1:07:00Our entire course is about building keyword specific authority on Google. This Ebook gives further best practices.
- Create Compelling Content52:00As we said in our video tutorial lectures, content must be effectively created and deployed in order to achieve high search rankings. This Ebook gives further best practices.
Requirements
- Currently published Udemy course
- Planning Udemy course
Description
This course is not sponsored by or affiliated with Udemy, Inc.
You need online learners to enroll in your course and you need them NOW! Learning to effectively market Udemy courses is key to achieving financial success. With thousands of other instructors and some trying to sell the same course as you are, you need a competitive advantage. Optimizing a course for both Udemy onsite marketplace search as well as Google, Yahoo and Bing rankings can push you well-past competitors and fast!
Getting your course to top search results on Udemy as well as search engines such as Google, Yahoo and Bing will have has the following benefits;
- Brand exposure to buyers searching (by keyword) for specific, online learning opportunities
- Beating out other instructors, with the same courses, for top placements
- Dramatically increasing students enrollment counts and profits
- Page #1 course rankings on Udemy's Marketplace
- Page #1 search rankings on Google, Yahoo and Bing
Core to success for online instructors is building a student base. With this comes financial success!
Join us today and begin the process of optimizing each area of your course and strategically placing them where the real money is - HIGH SEARCH RANKINGS!
Who this course is for:
- Udemy Instructors
- Future Udemy Instructors