Jobs To Be Done: Master Customer Needs for Product & Project
What you'll learn
- Build better products and services
- Drive innovative thinking and product development
- Uncover your customers true motivations
- Conduct revealing customer interviews
Requirements
- Course is suitable for beginners
- No prior knowledge necessary
- No specific expertise required
Description
Have you ever wondered why customers REALLY buy products?
Spoiler: It is quite often NOT because of your products' functionality.
This course is designed to provide a hand-on and time-efficient overview of the Jobs To Be Done (JTBD) methodology. By the end of this course, you will be able to implement JTBD in your organization and use it in your daily job to better understand customer needs, innovate effectively, and optimize your product or service and differentiate your offerings.
This Course is Perfect for you if you:
Product managers, product owners, marketing & strategy managers, analysts, researchers, designers
Business owners, entrepreneurs and innovators that want to create better products & servives
Consultants, coaches working in the field of innovation
Course Topics:
Conduct customer interviews and customer research with the JTBD methodology
Analyse and synthesize data to unlock customer insights
Define customer value propositions based on your insights
10+ JTBD-Related Methods Covered in the Course:
Interview Process, Job Statement, Job Executor, Main & Related Jobs, Pain & Gain (Needs) Analysis, Empathy Map, Jobs To Be Done Framework, Job Prioritization, Value Proposition Canvas, Business Model Canvas, Design Thinking, Lean Startup
What Does the Course Include?
1.5 hrs of video content, mixed between theory and practical demonstrations
30 minutes of practice assignments and quizzes to further train your skills
A course handout to facilitate learning and as a reference guide for your daily work
Practical templates to apply in your own projects
What Can You Do After the Course?
You will be confident with the most important terms and tools of JTBD
You will be able to develop outstanding products and services that really fulfil customers' needs
You will improve your innovative thinking and research skills
Available Certificates upon Course Completition
To showcase your newly acquired knowledge upon completing the course, you have three options:
You can download the Udemy certificate of completition for free (no learning success verification).
You also have the option to request a more detailed Confirmation of Attendance from Responsive Strategy for a small processing fee (no learning success verification).
If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.
Why Should You Buy the Course from Me?
I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.
Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far
So, go ahead and get the course! I look forward to welcoming you in my videos.
Warm regards,
Julia
PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!
Who this course is for:
- Product managers, product owners, designern, marketing managers
- Customer insights analysts and researchers
- Consultants & coaches working in the field of innovation
- Innovators that want to create better products & servives
- Entrepreneurs who want to optimize their product/service fit
Instructors
- 4.5 Instructor Rating
- 8,101 Reviews
- 51,332 Students
- 14 Courses
Julia Lettinger is an expert in corporate and business strategy with many years of experience in the digital industry, technology, media and telecommunications, an authorized coach for agile and digitale transformation (German INQA program) and authorized management consultant (German BAFA and Offensive Mittelstand program).
Julia promotes the use of agile methods for modern strategic management and applies her knowledge to her consulting clients from digital industries or industries in digital transformation.
Julia is the founder of a strategy agency (Responsive Strategy) based in Berlin and Sydney and the founder of the Design Thinking Crash Course Meetup in Berlin. She is also a facilitator for the Silicon Valley Design Thinking Club, the LISA LEAD startup incubator at Stanford, lecturer of strategic management at the Berlin School of Economics and Law (HWR) and bestselling instructor on Udemy.
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Julia Lettinger ist Expertin für Unternehmensstrategie mit langjähriger Managementerfahrung in der digitalen Industrie, Technologie, Medien und Telekommunikation, autorisierter Coach für agile und digitale Transformation (INQA) und autorisierte Mittelstandsberaterin (BAFA, Offensive Mittelstand).
Julia setzt sich für den Einsatz agiler Methoden im strategischen Management und in der Produktentwicklung ein. Sie berät vor allem Kunden aus digitalen Branchen und Unternehmen in der digitalen Transformation.
Julia ist Gründerin einer Agentur für Unternehmensstrategie (Responsive Strategy) mit Sitz in Berlin und Sydney und Gründerin des Design Thinking Meetups in Berlin. Darüberhinaus ist sie Design Thinking Coach des Silicon Valley Design Thinking Clubs, des LISA LEAD Startup Inkubators der Stanford Universität, Dozentin für strategisches Management an der Berliner Hochschule für Wirtschaft und Recht (HWR) und Bestseller Dozentin auf der Lernplattform Udemy.
- 4.5 Instructor Rating
- 7,970 Reviews
- 72,712 Students
- 12 Courses
Hallo, mein Name ist Felix,
Ich bin Excel-Trainer und Trainer für Neurolinguistisches Programmieren.
Warum ich Online Kurse gebe...
Ich bin der Meinung, dass Online Kurse die Zukunft sind. Sie machen viel mehr Spaß und man kann damit effizienter Lernen als aus einem Buch. Präsens-Seminare finde ich zwar noch besser. Aber diese sind nicht immer möglich und auch nicht so flexibel wie Online-Kurse. Ich denke, dass Online Kurse in Zukunft eine noch größere Rolle spielen werden als sie es jetzt schon ohnehin tun.
Ich möchte gern Teil dieser Entwicklung sein. Noch dazu macht es mir große Freude Online-Kurse zu erstellen. Und ich hoffe, dass diese auch gern angeschaut werden.
Ich komme aus Dresden, habe Kommunikationstechnik/ Elektrotechnik studiert, im Bereich Spracherkennung/ Mustererkennung promoviert und als Ingenieur gearbeitet.
Ich bin passionierter Excel-Nutzer und freue mich mein Wissen in diesem Bereich weiter geben zu können.
Weiterhin bin ich Trainer für NLP (Neurolinguistisches Programmieren).
Alles Liebe,
- Felix
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Hi, my name is Felix.
I am Trainer for Excel and Neurolinguistic Programming
Why I am teaching online...
In my opinion online courses are the future. They are more fun and more efficient then learning out of books. Sure, live seminars are even better, but not always possible and not as flexible as online courses. I believe online courses will become even more popular then they are already.
I want to be part of this development. In addition to that I enjoy creating online courses. And I hope that you enjoy watching them.
I am from Germany and I studied information technology and electrical engineering. After that I did my PhD in automatic speech recognition and worked in this field as an Engineer.
I am passionate about working with Excel and love to teach others to become better in Excel.
In addition to that I am a trainer for NLP (Neurolinguistic Programming).
All the best,
- Felix
- 4.5 Instructor Rating
- 8,149 Reviews
- 72,712 Students
- 19 Courses
Du bist Berater, Coach, Experte und möchtest Video-Kurse erstellen? Oder du hast bereits Video-Kurse und möchtest die Qualität deiner Kurse verbessern? Schreib uns auf unserer Webseite an. Egal ob für Udemy, eine andere Plattform oder dein eigenes LMS!
Auch interessant: Du möchtest die Qualität deiner Prozessdokumentation in deiner Firma steigern? Egal ob zum Onboarding oder allgemein, schreib uns an und wir produzieren Schulungsvideos mit dir oder coachen dich dies selbst zu tun!
Videokursmanufaktur ist eine Produktionsfirma für On-Demand-Videokurse und Erklärvideos. Das Unternehmen produziert Kurse und Erklärvideos unter eigenem Label sowie als Auftragsarbeit für andere Unternehmen und hilft diesen sich besser an Ihre Zielgruppe zu verkaufen.
- 4.5 Instructor Rating
- 13,808 Reviews
- 102,779 Students
- 27 Courses
Accelerate your career with our courses on strategy, innovation, digital and agile transformation and new work methods.
We are a holacratic management consultancy with a training academy. We do not only consult companies, we also pass on our specialist knowledge and best practice experience. The target group of our trainings and courses are in particular product & project managers, agile coaches & consultants, management & executives and everyone that aims at such tasks.
*Why Choose Our Courses?*
Authentic: We are real industry experts, not actors.
Practical: Apply what you learn directly in your profession.
Your Pace: Learn whenever and wherever you want.
Fair Prices: Let's be honest, it doesn't get any cheaper than this.
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Bilde dich weiter mit unseren Kursen zum Thema Strategie, Innovation, digitale und agile Transformation und neue Arbeitsmethoden.
Wir sind eine holokratisch organisierte Management Beratung mit Trainingsakademie. Wir beraten nicht nur Unternehmen, sondern geben unser Fach- und Praxiswissen auch gerne in unseren Lernkursen an dich weiter. Unsere Zielgruppe sind insbesondere Produkt- & Projektmanager, Agile Coaches & Berater, Management & Führungskräfte und alle die solche Aufgaben anstreben.
*Warum unsere Kurse?*
Authentisch: Wir sind echte Fachexperten und keine Schauspieler.
Praxisnah: Setze das Gelernte direkt in deinem Beruf ein.
Dein Tempo: Lerne wann und wo du willst.
Faire Preise: Mal ganz ehrlich, günstiger geht's nimmer.
Julia Lettinger
und das Responsive Strategy Academy Team