Unlock the story from data

Name: Unlock the story from data
Rating: 4.3 (142 reviews)

Increase the impact and influence of your data presentations and reports

Created byCaroline Florence

Last updated 4/2017

English

What you'll learn

Create engaging data stories
Distil multiple data sets into clear and succinct messages
Produce presentations and reports that make you stand out from your peers

Course content

6 sections • 55 lectures • 2h 16m total length

What is data storytelling2:11
Learn what a data story actually is...and what it isn't.
How this course works2:32
Our approach to data storytelling and the 4 key areas we will cover in this course.
How to get the most out of this course1:43
How to follow the course and access extra materials.
3 principles for storytelling3:13
How to shift to a storytelling approach.
1 big behaviour change for storytelling1:15
The one biggest change you can make to help you improve data storytelling.
More insights into why storytelling works0:09

Introduction to the DESIGN section2:37
Why story design is important and what we cover in this section.
Section charts to download0:08
How to develop a story structure2:35
What is a narrative arc and why it is important.
How to set up your story2:32
Developing a frame of reference for your story - what is in and out of scope and why the audience should care.
How to identify conflict4:13
Finding conflict and dramatising the tension in your message.
How to resolve your story3:26
Providing a clear answer to the question your conflict has posed in your story and using the evidence to validate that answer.
How to pull your story together3:17
Turning your great story beginning, middle and end into a clear and powerful message.
What great storytelling looks like: Story structure5:44
A great example of using the story structure to deliver a compelling message.
What great storytelling looks like: Clear message3:58
A great example of turning lots of data and information into a clear story-led message.
Key take-aways1:27
The 3 things you need to remember from this section of the course.
Quick win actions1:17
3 quick win actions for you to apply straight away.
Design workbook0:03
FAQs4:25
My response to frequently asked questions.

Introduction to the CREATE section3:12
Why creating engaging content is important and what we cover in this section.
Section charts to download0:08
How to create titles that cut through5:16
Moving from dry and descriptive titles to engaging and useful titles.
How to use hooks to grab attention2:58
Using hooks to grab attention and to ensure your audience avoids other distractions.
How to tell personal stories3:44
Finding great examples of individual's stories to reflect common themes in your data sets.
How to use archetypes to bring your message to life5:53
Borrowing story ideas from existing archetypes and how these can be translated to business scenarios.
How to use metaphors to make it easy4:04
Translating abstract data into real and meaningful concepts for your audience.
How to use scenarios to finish on a high2:22
Why a great ending matters and how scenarios can inspire and provoke your audience to think about your message.
What great storytelling looks like: Characters5:56
A great example of taking quantitative data sets and turning them into a powerful story.
What great storytelling looks like: Personal stories5:52
A great example of using your own personal story to engage the audience without the need for lots of data.
Key takeways1:13
Quick win actions0:57
3 quick win actions for you to apply straight away.
Create workbook0:03
FAQs1:47
My response to frequently asked questions.

Introduction to the EXECUTE section1:07
Why turning stories into content is important and what we cover in this section.
Section charts to download0:08
How to create a story on a page4:04
Creating story-led one pagers and executive summaries.
How to develop story based reports5:56
Developing story-led presentations and reports that engage.
How to deliver alternatives to reports3:50
Looking at alternative means to bring your story to life - from data infographics to DIY videoscribing.
What great storytelling looks like: Data Visualisation1:18
A great example of a simple, easy to replicate data visualisation that deliver simple, easy to understand data messages.
What great storytelling looks like: Multi-media2:34
A great example of a turning a quantitative segmentation into a story and bringing it to life via multi-media.
Quick win actions0:46
3 quick win actions for you to apply straight away.
Execute workbook0:03
FAQs2:20
My response to frequently asked questions.
Extra material0:13

Integrating storytelling into business as usual4:30
The importance of taking these skills and finding ways to integrate into your business practices.
Section charts to download0:08
How to build a storytelling culture in teams3:07
The role of champions, empowerment and perseverance in making storytelling part of your business culture.
How to integrate storytelling into project process5:43
The importance of changing priorities and why you need to spend more time on designing your story at the project outset and less on manual charting tasks at the end.
How to integrate storytelling into ways of working2:39
Why you need to get comfortable with messy iteration, collaboration and criticism if you want to excel at storytelling.
How to measure the success of storytelling2:23
What you should expect when shifting to a story led approach.
Access case study examples of integrating a story approach0:20
Quick wins1:29
3 quick win actions for you to apply straight away.
Embed workbook0:03
FAQs1:25
My response to frequently asked questions.

Requirements

You should have some experience of creating reports or presentations using data

Description

Do you want to learn a skill that is in demand?

The ability to extract meaning from data and communicate insights through storytelling is a highly valuable skill.

This course will help you discover a powerful framework that will transform the way you design, create and deliver data-led presentations and reports.

You will learn from an instructor that teaches top data and insight professionals to improve their storytelling skills and who has personal experience of working in data and research roles for major corporations.

In this course you’ll learn how to combine great data analysis with powerful storytelling techniques to supercharge your presentations and reports.

This highly practical course is designed to help you master the art of data storytelling quickly and effectively, through a combination of How 2 lectures and best practice case studies.

The course will help you to:

Design your analysis to identify stories from large and complex data sets
Create stories that engage with your audience on an emotional level
Execute stories via presentations, reports and other medium
Embed a storytelling approach in your project processes and ways of working

Who this course is for:

This course is for students or professionals interested in business storytelling and communicating with data.

Unlock the story from data

What you'll learn

Explore related topics

Course content

Introduction to data storytelling6 lectures • 11min

DESIGN: Developing a narrative structure13 lectures • 36min

CREATE: Incorporating engagement techniques14 lectures • 43min

EXECUTE: Bringing data stories to life11 lectures • 22min

EMBED: Going pro with data storytelling10 lectures • 22min

What you need to remember1 lecture • 2min

Requirements

Description

Who this course is for: