
Establish software asset management with visibility, control, and optimization to reduce waste and risk. Achieve licensing compliance, cost control, and strategic alignment with business goals.
Discover how ServiceNow, a cloud platform for automated workflows, integrates ITSM, SAM Pro, and CMDB to streamline software asset management across IT, security, governance, and operations.
Leverage ServiceNow to govern and automate the five-stage software asset life cycle—request, acquisition, deployment, usage, retirement—tying entitlements, licenses, and contracts to discovery and compliance.
Master software asset management with standardized software models, entitlements, and discovery, then normalize data, reclaim unused licenses, and ensure compliance in ServiceNow SAM.
Treat planning as a blueprint for SAM by identifying stakeholders across IT, procurement, finance, legal, compliance, security, and operations, establishing governance, auditing data quality, and defining success metrics.
Explore licensing models and their impact on Sam: per-device licensing, per-user licensing, concurrent licensing, and SaaS licensing, plus site and usage-based models, with guidance for tracking in ServiceNow.
Identify software publishers and products in ServiceNow SAM, and learn to normalize discovery data, manage product suites, and apply publisher-specific licensing rules to control costs and reduce risk.
Discover how software models define publisher, product name, version, edition, and license metrics, and how normalization via the content library maps discovery data to the correct software model.
Learn how software entitlements establish ownership, capture license types, rights, and purchase data, and manage these records in ServiceNow with attachments for audits.
Compare discovered installations with entitlements to reveal compliant, over licensed, or under licensed usage, flag mismatches, and enable real-time compliance through automated reconciliation in ServiceNow.
Discover how ServiceNow software asset management turns data into actionable decisions through the compliance scorecard and performance indicators, with real-time dashboards that reveal licensing risk, usage patterns, and potential savings.
Manage software allocations and usage with Sam to improve compliance and save costs by tracking who has licenses, how they are used, and reclaiming unused allocations.
Learn software reclamation with ServiceNow Sam to identify unused installations, reassign licenses, and reduce waste through optimization policies that automate inactivity thresholds, license pooling, and reclaim after departure.
Approve software through whitelisting and deny risky titles via blacklisting to curb shadow it, reduce security and licensing risks, and enable policy-based governance in ServiceNow SAM.
Track and optimize SaaS subscriptions across cloud-based tools, improving governance, visibility, and security for the right users. Enforce policy, monitor usage, reclaim unused licenses to reduce costs.
Gain visibility into software costs to identify duplicate licenses, unused subscriptions, and renewal opportunities; align budgets with usage by integrating procurement data, license usage, and inventory in ServiceNow Sam.
Lead vendor and contract management in ServiceNow SAM to optimize licensing, entitlements, renewals, and spend while aligning software choices with strategic goals and ensuring compliance through alerts and integrated workflows.
Learn how SAM maturity models guide governance and optimization of software assets, from basic tracking to real-time visibility, automated discovery, and predictive analytics for risk reduction and cost control.
Reduce risk by integrating Sam with security operations to gain up-to-date visibility into unmanaged software, detect shadow IT, and prioritize vulnerabilities for faster remediation.
Explore how software asset management supports GDPR, SOX, and ISO compliance through centralized inventory, license documentation, and audit trails in ServiceNow Sam Pro.
|| UNOFFICIAL COURSE ||
This comprehensive course is designed to equip you with the knowledge and skills required to effectively manage software assets using the ServiceNow platform and confidently prepare for the Certified Implementation Specialist – Software Asset Management (CIS-SAM) exam. Whether you’re new to SAM or looking to deepen your understanding of ServiceNow’s SAM capabilities, this course will guide you through the complete lifecycle of software asset management—from planning and implementation to optimization and compliance.
ServiceNow Certified Implementation Specialist – Software Asset Management (CIS-SAM) is a professional certification that validates an individual's ability to successfully configure, implement, and manage the Software Asset Management (SAM) Professional application within the ServiceNow platform.
You’ll start by understanding the fundamental goals and principles of Software Asset Management and how it helps reduce risk, control costs, and improve software compliance. The course then introduces you to the ServiceNow platform and explains how SAM fits into the broader ServiceNow ecosystem. You’ll learn about the core components and architecture of SAM Pro, including the software lifecycle, normalization, discovery sources, and how the CMDB supports SAM data models.
Moving into implementation strategy, you’ll explore how to plan and design a SAM rollout effectively, with attention to licensing models, software publishers, and managing entitlements. The course covers critical topics such as reconciliation, compliance reporting, software usage tracking, and how ServiceNow calculates license positions.
You will also learn practical optimization strategies like reclaiming unused software, managing blacklisted or whitelisted applications, and handling SaaS licensing. Advanced topics such as software spend visibility, vendor contract management, SAM maturity models, and governance best practices are also thoroughly explained.
To ensure your understanding is aligned with industry requirements, this course includes modules on how SAM integrates with security operations and supports regulatory compliance such as GDPR, SOX, and audit readiness.
By the end of the course, you’ll have a strong grasp of how to implement and manage SAM in ServiceNow, optimize software usage, ensure licensing compliance, and prepare for the CIS-SAM certification exam with confidence.
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