
Explore design thinking as a human-centered, practical approach to solving complex problems, learn methods and techniques, prototype early, and collaborate in teams to continuously gather user feedback and innovate.
Explore a five-stage design thinking model taught at Stanford, focusing on empathize, define, ideate, prototype, and test to generate ideas, build prototypes, and solve complex problems.
Explore contextual inquiry as ethnographic research by observing people in their environment, recording actions, and asking tasks to reveal what they do versus say they do.
Apply ethnographic research and the interviewing method to gather authentic insights, probe for deeper feelings, and build empathy and credibility with stakeholders.
Use fly-on-the-wall observation to study people unobtrusively, watch desks and workflows, and capture natural behavior. Identify the subject, plan, prepare materials, observe, and record findings while blending in.
Explore participatory research and design that uses tangible building blocks and symbolic elements to express ideas, build your own solutions, and prioritize features with bull's eye diagramming.
Apply a buyer feature game to elicit true value with artificial money under budget constraints. Observe decision making and motivations, and prioritize features for improvement.
participatory research journaling invites people to report personal experiences in words and pictures over days or weeks, revealing feelings and insights to inform new design ideas.
Explore participatory research using a radar diagram to map items by importance, inviting stakeholders to rank primary, secondary, and tertiary priorities for a new program.
Use structured critique to foster efficient, productive discussions, inviting warm and cool feedback and actionable suggestions that reveal blind spots and accelerate design improvements.
Apply a heuristic review using ten rules of thumb for good design to evaluate existing interfaces, aligning with mental models, clarity, feedback, and minimal aesthetics.
Apply think-aloud testing to evaluate user experience by capturing how people think while performing tasks, using six to nine tests to reveal 80 percent of design issues.
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Develop persona profiles to guide design thinking decisions and prioritize features, communicating insights through illustrated user portraits. Ground decisions in recipients and field research to turn data into meaningful information.
Map stakeholders to diagram the network of people who have a stake in a system. Center people and their concerns, influence, and interactions to guide field research and design decisions.
Are you interested to unleash your and your team’s power to increase your capabilities and generate successful solutions in your environment? Do you want to do it in an innovative and practical way?
If the answer is YES, then Design Thinking approach is for you.
It can be applied to products, systems, customer/user experiences etc. The purpose of design, ultimately, is to improve the quality of life for people.
Human-centered innovation begins with developing an understanding of unmet or not articulated needs.
In this age of complexity and uncertainty with many unknowns, “ design thinking” has become the most distinctive way to achieve innovation and overcome the challenges at start-ups, large enterprises and non-profit organizations.
We need a new toolbox to solve nowadays’ issues that can be fitted to everyday changes around us, this is what Design Thinking gives us.
In this course, you will be learning a powerful complex problem solving framework known as Design Thinking and a new approach to Business Innovation based on insights and understanding of human needs.
Please notice: this is a short course and doesn't pretend to be a complete guide to design thinking! It aims instead to inspire you to become an explorer, to overcome the fear of jumping into the unknown, and finally to start that project that scares you - but that matters.
French Novelist and critic Marcel Proust said: “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes”. See the world with these new eyes and use this increased awareness in the creation of innovative business solutions.
Design thinking is a designer’s approach that can also be applied by non-designers to meet needs and solve people’s business, social and everyday problems.
Use Design thinking if the below are top priorities for you:
1. Creating products, technologies, services and spaces that people love.
2. Overcoming complex business, technological and social problems with new ideas, processes and business models.
Design thinking teams apply design methods such as personas, empathy mapping, and prototyping. Like designers, they use diagrams and sketches instead of classical specification documents and spreadsheets.
Through this experience I hope you will take away some of the principles of Design Thinking and start to adapt them into your personal and professional routines.