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Unlock Account-Based Marketing (ABM) 2025 - B2B Marketing

Name: Unlock Account-Based Marketing (ABM) 2025 - B2B Marketing
Rating: 4.8 (78 reviews)

ABM Excellence: Building, Executing, and Scaling B2B Account-Based Marketing, Align Sales, Marketing & Customer Success.

Highest Rated

Created byMuhammad Usman Anwar

Last updated 8/2025

English

English [Auto],

What you'll learn

Understand the fundamentals of Account-Based Marketing and its importance in B2B growth.
Recognize the key differences between ABM and traditional marketing approaches.
Learn the core pillars and principles that drive successful ABM strategies.
Align ABM strategies with the buyer’s journey for maximum engagement.
Build an Ideal Customer Profile (ICP) and identify high-value target accounts.
Strengthen sales and marketing alignment to ensure ABM success.
Design and implement a structured ABM plan and playbook.
Create a strong content strategy tailored to target accounts.
Understand ABM tools, platforms, CRM systems, and marketing automation.
Use data and analytics to track, optimize, and personalize ABM campaigns.
Learn advanced ABM concepts, including scaling programs across organizations.
Discover how to integrate ABM with customer success for long-term growth.

Course content

8 sections • 24 lectures • 1h 22m total length

What is Account-Based Marketing?2:11
Identify account-based marketing as a targeted b2b approach that focuses on high-value accounts rather than broad audiences. Build personalized campaigns for select companies to drive deeper relationships and bigger wins.
Why ABM Matters in B2B Marketing2:14
Discover how account-based marketing focuses on high-value B2B accounts, tailoring messages for multiple decision makers through long sales cycles, and aligning sales and marketing to deliver better ROI.
Key Differences Between ABM and Traditional Marketing2:01
Contrast abm with traditional marketing by targeting specific accounts, personalizing messages, aligning marketing and sales, measuring engagement over volume, and focusing resources on fewer, high-value accounts.

The Pillars of Account-Based Marketing2:27
Identify target accounts, tailor messaging, align sales and marketing, engage across multiple channels, and measure and optimize ABM to drive B2B growth.
Types of ABM – One-to-One, One-to-Few, and One-to-Many2:15
Explore the abm types—one-to-one, one-to-few, and one-to-many—and how personalization shifts with account count. Discover when to apply each approach and how data analytics and automation enable scalable, relevant messaging.
Aligning ABM with the Buyer’s Journey3:02
Align ABM with the buyer's journey to deliver the right message to the right accounts at the right time, moving from awareness to decision with tailored insights.

Building an Ideal Customer Profile (ICP)4:05
Define and use an ideal customer profile to target high-potential accounts, align sales and marketing, and guide ABM campaigns with firmographics, technographics, and behavioral signals.
Account Selection and Prioritization3:28
Select and prioritize accounts using the ideal customer profile, firmographics, demographics, and behavior signals, then tier for 1:1, 1:few, or 1:many campaigns, coordinating sales and marketing.
The Role of Sales and Marketing Alignment in ABM3:11
Align sales and marketing to target the same accounts with a consistent ABM message, shared goals, and coordinated engagement for stronger relationships and better outcomes.

ABM Planning Process3:07
Plan account-based marketing with sales and marketing alignment by setting objectives, selecting target accounts, building profiles, coordinating messaging, and measuring engagement for continual improvement.
Creating an ABM Playbook4:11
Discover how an ABM playbook unifies sales and marketing by outlining objectives, account selection, profiling, messaging, and measurement for a repeatable, living guide.
ABM Frameworks and Models3:49
Apply ABM frameworks to organize the process, align sales and marketing, and measure demand-based impact across target accounts. Explore 1-to-1, 1-to-few, 1-to-many ABM alongside team and serious decision model.

ABM Tactics for Target Accounts4:31
Explore ABM tactics for target accounts, including personalized emails, customized content, exclusive events, social engagement, and executive outreach. Align tactics with ABM type to tailor messages and advance account progress.
Personalization at Scale3:52
Scale personalization by using segmentation, data, and automation to tailor messages for hundreds of accounts. Balance 1-to-1, 1-to-few, and 1-to-many approaches with marketing and sales alignment.
Content Strategy for ABM5:24
Align your ABM content strategy with target accounts by delivering focused, personalized content. Map insights to formats and stages, using data and sales alignment to measure engagement.
ABM Channels – Email, Social, Events, and More4:59
Learn how to select and integrate ABM channels—email, social, events, direct mail, and personalized ads—creating a consistent, account-focused experience across touchpoints.

ABM Platforms and Software Overview3:46
Discover how ABM platforms and software structure account management, multi-channel messaging, and measurement to coordinate marketing and sales, enabling personalized, scalable engagement.
Role of CRM and Marketing Automation in ABM3:09
Connect marketing and sales around shared accounts by leveraging crm and marketing automation in abm, ensuring consistent communication, aligned data, and scalable personalized campaigns.
Using Data and Analytics in ABM3:57
Use firmographic, technographic, intent, and engagement data to identify ideal accounts and tailor personalized ABM campaigns, then analyze outcomes to connect engagement to revenue.

Key Metrics and KPIs for ABM3:34
Measure ABM success with engagement, pipeline impact, and revenue metrics, align sales and marketing with shared KPIs, and monitor coverage and customer success for growth.
Measuring Engagement and Influence3:32
Measure engagement and influence in account-based marketing (abm) by tracking email opens, webinars, content interactions, and multi-person account activity; link these signals to opportunities and closed deals.
ROI and Business Impact of ABM3:13
Learn how account based marketing ties resources and campaigns to roi and real business impact, improving revenue growth, customer relationships, and a stronger, more efficient sales pipeline.

Scaling ABM Across the Organization3:40
Scale ABM from pilots to organization-wide adoption by aligning departments, focusing on quality over quantity, expanding target accounts, and implementing repeatable processes and measurement.
ABM and Customer Success3:05
Learn how account based marketing and customer success collaborate to drive long term growth by retaining and expanding high value accounts through personalized, proactive campaigns, shared data, and aligned metrics.

Requirements

Focus to learn for ABM Success.

Description

This is an Unofficial Course.

This course on Account-Based Marketing (ABM) is designed to provide a complete understanding of how businesses can strategically identify, engage, and win their most valuable accounts. It takes you through the full ABM journey, starting with the fundamentals of what ABM is and why it has become a critical part of modern B2B marketing. You will explore the differences between ABM and traditional marketing approaches, giving you clarity on why ABM is more effective for high-value, long sales cycle environments.

The course explains the core principles of ABM, including the pillars that make it successful, the different types of ABM strategies such as one-to-one, one-to-few, and one-to-many, and how to align your marketing efforts with the buyer’s journey to create meaningful engagement.

You will learn how to build an ideal customer profile (ICP), select and prioritize the right accounts, and strengthen sales and marketing alignment, which is at the heart of ABM success.

From there, the course covers the planning and execution process, walking you through how to design an ABM plan, create a playbook, and apply proven frameworks and models. You’ll gain insights into the most effective tactics for engaging target accounts, how to deliver personalization at scale, and how to develop a strong content strategy tailored to ABM campaigns.

The course also explores the role of multiple channels—including email, social media, and events—in delivering targeted experiences that drive results.

Technology and tools form another major part of ABM success, and this course provides a practical overview of the platforms and software that support ABM. You will see how CRM systems, marketing automation tools, data, and analytics work together to power effective ABM campaigns.

Measuring success is equally important, and you will discover the key metrics, KPIs, and methods for evaluating engagement, influence, and overall ROI to prove the business impact of your ABM efforts.

Finally, the course introduces advanced ABM concepts, including how to scale ABM programs across the organization and how to integrate ABM with customer success for long-term revenue growth and retention.

By the end of this course, you will have both the strategic understanding and the practical tools to plan, implement, and optimize ABM campaigns that drive measurable business outcomes.

Whether you are a marketer, sales professional, or business leader, this course equips you with the knowledge and skills to win and grow high-value accounts with confidence.

THANKS

Who this course is for:

B2B Marketers who want to move beyond traditional lead generation and adopt a more targeted, account-focused approach.
Sales Professionals & Account Managers aiming to align with marketing and engage high-value accounts more effectively.
Marketing Managers & Executives seeking proven strategies to increase ROI, customer engagement, and revenue growth.
Business Owners & Entrepreneurs who want to focus their marketing efforts on winning and retaining their most valuable clients.
Customer Success Managers interested in integrating ABM into retention and upsell strategies.
Anyone pursuing a career in B2B marketing and looking to master modern, data-driven approaches.

Unlock Account-Based Marketing (ABM) 2025 - B2B Marketing

What you'll learn

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Course content

Introduction to Account-Based Marketing3 lectures • 6min

Core Principles of ABM3 lectures • 8min

ABM Foundation3 lectures • 11min

ABM Planning and Frameworks3 lectures • 11min

Executing ABM Campaigns4 lectures • 19min

ABM Technology and Tools3 lectures • 11min

Measuring ABM Success3 lectures • 10min

Advanced ABM Concepts2 lectures • 7min

Requirements

Description

Who this course is for: