Understanding your Customer
What you'll learn
- Understand how to identify the right customers for your business and reach out to them.
- Acquire knowledge on how to meet the needs of your customers.
- Devices such as laptops and mobile phones are needed.
A customer is an individual or a company that purchases goods from another store to either keep it or sell it. Customers are an integral part of any organization.
There is no question about the impact great customer service has on a business. ‘Understanding your customers’ will give you the tools to make a connection and build a relationship with your customer base. Today we may be providing a service, tomorrow we may be receiving one; it is the beauty of this that makes good customer service a truly human endeavor.
To have a successful business, you must understand your customers because without customers you can not succeed in your business.
A customer need is a motive that prompts a customer to buy a product or service. Ultimately, the need is the driver of the customer's purchase decision. Companies often look at the customer need as an opportunity to resolve or contribute surplus value back to the original motive.
This course will take you approximately 40 to 45 minutes to complete and will cover all of the components required to understanding your customers and their needs. It, also, will teach you so many interesting topics related to customers that will help you understand your customers better and in return ensure the success of your business.
There are, also, templates and resources that will aid your learning
Who this course is for:
- Business Owners
- Digital Marketers
- Sales Representatives
Oluwamayowa is a Digital Transformation Consultant and Business Analyst renowned for his unique & resourceful ability to strategically blend business growth strategies with masterpiece digital solutions using global approaches and best practices.
He has a proven determination and record in helping brands achieve their business goals through business process optimization, brand strategy & repositioning, market segmentation & penetration, digital marketing, customers retention, digital transformation and technology leverage and has consulted for top executives, managers and entrepreneurs across all industries and sectors including the BBC Connected Studio UK, Emirates Holiday Nigeria, Sunway Estate, SmartFarm, Lifemate Furniture Nigeria, Tristate Hospital, University of Lagos, Seed of Life Schools and many more.
He is actively involved in delivering capacity-building initiatives through training, masterclasses, boot camps and online courses. He has led training for brands like Google Digital Skills Program, Facebook, She Leads Africa, Social Media Week Lagos, NYSC SAED program and many more.
His works and content have been featured on prominent magazines and newspapers.
He is also the lead strategist at the ‘Digital Age Growth Strategies’ Community, an online paid membership community where he provides training and growth strategies for thousand of businesses.