Understanding Your Customer: Segmentation and Insight

Who is this course for?
This course is designed for individuals who are either thinking about starting a business or are in the early stages of trading. No matter what industry you're in, understanding your customer is one of the most important steps you can take to grow your business successfully. Whether you have a product idea or are already serving your first clients, this course will help you make smarter decisions based on customer behaviour.

Overview:
Before you can sell effectively, you need to know who you're selling to and why they might want to buy. This course offers a practical introduction to customer behaviour and segmentation. You’ll learn how to observe, interpret, and group customer behaviours in a way that makes sense for your business. We’ll explore how to identify your key customer segments and create detailed customer personas that will help you target your messaging, products, and services more accurately. By the end of the course, you’ll have a clear strategy to better understand and reach your audience, helping you boost customer satisfaction and drive revenue.

Agenda:
Throughout the course, your instructor will cover:

• Key types of customer behaviour

• Factors that influence how and why people buy

• Introduction to customer segmentation models

• How to select and prioritise customer segments

• Creating detailed and effective customer personas

• Choosing the best marketing channels for each segment

This course will give you the tools and confidence to connect with your customers in a meaningful and effective way.