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Business Sales Marketing Strategy

Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application
Rating: 4.4 out of 54.4 (754 ratings)
3,520 students
Created by Chris Croft
Last updated 3/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Master a wide range of marketing techniques
  • Design a comprehensive marketing strategy for their company
  • Take control of your marketing strategy instead of being pulled along by the market
  • Feel able to take on a new marketing role at work!
  • Apply academic techniques to your company and sector
  • Deconstruct marketing terminology to use it in real life
  • Identify profitable gaps in your market for future development
  • Assess your product range for dead weight and future stars
  • Understand why some products excel and others flop - and how to make them all winners!
Curated for the Udemy for Business collection

Requirements

  • No previous marketing experience neccessary
  • It's helpful to have real life examples in your mind to practise on
  • Paper & pen for notes and practising

Description

Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application


This course could save your business $1000s - if you're launching a new brand, moving into new markets, or wanting to grow your existing sales - marketing is a valuable skill that you definitely need to master.

Chris Croft is an international speaker and widely published author, who's been teaching Marketing skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.

He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you'd learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.

The course overview includes:

  • Getting your product in front of the right people at the right time, to see your sales rocket

  • How to understand your customers better

  • Spotting new lucrative markets to move into

  • Understanding you weaknesses, and minimising them

  • Marketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many others

  • Setting your prices for maximum revenue

  • How to make sure your marketing budget gets the highest return possible

  • And lots lots more!

This course comes with a 30 day money back guarantee.

Who this course is for:

  • Anyone with an interest in marketing
  • Those who've never worked in marketing before, and those looking to deveop existing skills
  • Marketing experts wanting to revitalise and refresh their skills
  • Someone wanting to learn academic techniques in a practical setting

Featured review

Brandon Keath
Brandon Keath
79 courses
5 reviews
Rating: 5.0 out of 5a year ago
To put it simply this course is very well done! Chris is a master at creating interesting and relevant business-related courses and conducting training. I was able to apply what I learned from this course and other courses by Chris almost immediately in my daily work. I now look like a hero, thanks to the knowledge I was able to gain from Chris's courses! I have already purchased 3 courses and will likely purchase many more from Chris!

Course content

7 sections • 31 lectures • 2h 31m total length

  • Preview00:26
  • Preview02:12
  • Preview05:21
  • Download your workbook
    57 pages

  • Preview00:27
  • Are You Product or Market Led?
    06:08
  • Understanding the Product Lifecycle
    04:03
  • Identifying High Performing Products and Creating More!
    04:39
  • Calculating Your Relative Market Share
    02:32
  • What Threatens Your Market?
    01:55
  • Predicting Future Events
    04:11
  • Defining Your Competitors
    01:06
  • How to do a Competitor Analysis
    02:52
  • What Did You Learn?
    4 questions

  • Preview00:27
  • How Fragmented is Your Market?
    02:22
  • Determining Strategic Future
    06:23

  • Preview00:20
  • SWOT Matrix
    03:15
  • Critical Success Factors
    02:18
  • Porter's Competitive Advantage
    03:45

  • Preview00:23
  • Segmentation and Product Positioning
    04:14
  • Is Your Market as Attractive as You Think?
    04:59
  • The 4 Ps
    04:11
  • Mastering Price - Strategies and Tactics for maximum profits
    11:03
  • Summing up with SWOT
    01:48
  • What Did You Learn?
    3 questions

  • Preview00:32
  • Why do your customers buy, and should you invest in a brand?
    08:40

  • Preview01:37
  • Next Steps
    00:31
  • How To Get Your Certificate
    01:38

Instructor

Chris Croft
Management Trainer, Speaker, Author
Chris Croft
  • 4.6 Instructor Rating
  • 98,324 Reviews
  • 228,498 Students
  • 25 Courses

Chris Croft is one of the UK's leading trainers and provides a wide variety of courses designed to involve, inspire and motivate people of all levels. To date Chris has trained some 87,000 people and enjoys a 94% rate of repeat business. Chris is also a successful author, with his first book 'Time Management' published in 1996 to wide acclaim and has since been followed by fourteen others. His tip of the month email goes out regularly to over 10,000 people. Chris is passionate about practical and fun education with courses that are memorable, entertaining and immediately actionable.

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