Understanding Strategic Marketing

Name: Understanding Strategic Marketing
Rating: 4.6 (2338 reviews)

A guide for managers and MBA students to master marketing theory and application

(2,338 ratings)

7,404 students

Created by Chris Croft

Last updated 3/2020

English

English [Auto]

What you'll learn

Master a wide range of marketing techniques
Design a comprehensive marketing strategy for their company
Take control of your marketing strategy instead of being pulled along by the market
Feel able to take on a new marketing role at work!
Apply academic techniques to your company and sector
Deconstruct marketing terminology to use it in real life
Identify profitable gaps in your market for future development
Assess your product range for dead weight and future stars
Understand why some products excel and others flop - and how to make them all winners!

Requirements

No previous marketing experience neccessary
It's helpful to have real life examples in your mind to practise on
Paper & pen for notes and practising

Description

Understanding Strategic Marketing

A guide for managers and MBA students to master marketing theory and application

This course could save your business $1000s - if you're launching a new brand, moving into new markets, or wanting to grow your existing sales - marketing is a valuable skill that you definitely need to master.

Chris Croft is an international speaker and widely published author, who's been teaching Marketing skills to companies for over 20 years. He's taught all over the world, as well as online, and has an entertaining and practical teaching style. This course is guaranteed to keep you engaged and amused, and teach you life changing skills for home and work.

He covers everything you need to know from preparing and planning, understanding your customers and competitors, setting your prices, and ultimately getting the right products in front of the right people. This course covers all the academic models and theories you'd learn on an MBA course, but with practical tools and examples you can use right away to get better results for your business.

The course overview includes:

Getting your product in front of the right people at the right time, to see your sales rocket
How to understand your customers better
Spotting new lucrative markets to move into
Understanding you weaknesses, and minimising them
Marketing theories ranging from SWOT, 4Ps, Porters 5 Forces, Ansoffs Matrix, and many others
Setting your prices for maximum revenue
How to make sure your marketing budget gets the highest return possible
And lots lots more!

This course comes with a 30 day money back guarantee.

Who this course is for:

Anyone with an interest in marketing
Those who've never worked in marketing before, and those looking to deveop existing skills
Marketing experts wanting to revitalise and refresh their skills
Someone wanting to learn academic techniques in a practical setting

Featured review

Brandon K.

93 courses

6 reviews

3 years ago

To put it simply this course is very well done! Chris is a master at creating interesting and relevant business-related courses and conducting training. I was able to apply what I learned from this course and other courses by Chris almost immediately in my daily work. I now look like a hero, thanks to the knowledge I was able to gain from Chris's courses! I have already purchased 3 courses and will likely purchase many more from Chris!

Chris Croft

Management Trainer, Speaker, Author

4.6 Instructor Rating
200,760 Reviews
460,781 Students
32 Courses

Chris Croft is one of the UK's leading trainers and provides a wide variety of courses designed to involve, inspire and motivate people of all levels. To date Chris has trained some 87,000 people and enjoys a 94% rate of repeat business. Chris is also a successful author, with his first book 'Time Management' published in 1996 to wide acclaim and has since been followed by fourteen others. His tip of the month email goes out regularly to over 10,000 people. Chris is passionate about practical and fun education with courses that are memorable, entertaining and immediately actionable.