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Understanding Personal Branding
Rating: 4.1 out of 5(32 ratings)
2,119 students

Understanding Personal Branding

Discussing it in terms of 5 key factors.
Created byDr. Ujjwal Bikram Khadka
Last updated 6/2023
English
English [Auto],

What you'll learn

  • 1. As an artist or creative learn how to reach out to a larger audience.
  • 2. Sharing your idea and message.
  • 3. You'll learn how to hone and craft your message and learn avenues where you can share your idea and help people.
  • 4. How to grow your personal brand and grow a related business simultaneously.
  • 5. Identify your needs and goals and create specific timelines for acquiring both.
  • 6. Learn specific methods to grow your following.
  • 7. Learn how to craft your message and understand the power of "Singularity of Purpose".
  • 8. Learn how to grow your brand bit-by-bit.
  • 9. Also, learn how to be creative in your approach to building compelling brands.

Course content

6 sections • 6 lectures • 30m total length

  • Introduction7:39

    Explore the five factors of personal branding by examining your needs and goals, motivations, and how to serve the masses or attract clients while building a sustainable coaching business.

Requirements

  • Some interest in branding and social media marketing.

Description

Are you an artist or a creative who wants to reach out to a larger audience with their message, but don't know where to start? If you answered yes to this question, then this course is for you!


YOUR INSTRUCTOR:


I'm Dr. Ujjwal Bikram Khadka, a certified leadership coach, a published author, and an online teacher. My courses on Udemy are followed by 100s of students from more than a hundred countries.


In this course I'll help you identify your message or 'big idea' and share it with the world. I will also help you explore various avenues to share your works.


We will discuss Personal Branding in terms of 5 factors:

1) Needs

2) Overall Goals

3) Everything that feeds into that goal

4) Multiple Avenues of Professionalism,

5) and finally, starting big vs building up!

In your journey to getting your message out there, there are few questions to ask. These queries help you form a roadmap.


Needs: 1) What are your needs?


2) Why is it that you want to do what you want to do?


So, asking questions or gauging your motivations are important. Then you move on to your goals: what are your goals for your brand?


We'll also explore various avenues or social media sites where you can post your messages, and that can deem you professional and credible. And thus, we'll also learn both the principles and practice of exceling in various social media outlets.


Last not least, the course will enable you to distill your message and allow you to have singularity of purpose. (Not that I do so many items, but I do one thing supremely well). Why? Because when it comes to reaching a larger audience that's so key.


Update: I'm also excited to add that recently my content-creation journey has gone great, and that experience has added perspectives and understanding which I thought I'd share. Generally, food tasting, rating etc. does well on various social media, and so does being creative: like trying cool stop-motion videos, offering or displaying various videography hacks etc.


Disclaimer: The tips and ideas on success, money making, and productivity mentioned in the course are for educational purposes.

Who this course is for:

  • 1. Artists and Creatives
  • 2. Anyone who wants to learn how to share their message to a larger audience.
  • 3. Writers and bloggers
  • 4. Freelancers and Entrepreneurs.

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