Understanding Facebook Ads 2020 For Beginners

Name: Understanding Facebook Ads 2020 For Beginners
Rating: 4.0 (197 reviews)

How to understand ads on Facebook step by step to jump-start your business

Created byDr. Law Payne

Last updated 6/2020

English

English [Auto],

What you'll learn

everyone who is running a business

Course content

1 section • 8 lectures • 56m total length

Welcome1:02
Explore a beginner-friendly course that guides you through setting up your Facebook ads account, campaign types, ad creatives and copy, understanding your customers, optimization, and reporting.
Chapter 1: Why we need Digital Campaign using Facebook Ads7:38
Learn why digital campaigns using Facebook ads reach segmented audiences worldwide with varied placements, ad formats, and objectives, delivering fast results and measurable return on investment.
Chapter 2: Setup Your Facebook Ads Account10:05
Set up your Facebook ads account via Business Manager, link pages and ad accounts, configure payment methods, billing thresholds, and ad account spending limits, and manage roles and notifications.
Chapter 4: Understanding Facebook Ads Campaign Type4:13
Explore the full spectrum of Facebook ads campaign types and objectives, from traffic and leads to app installs and events, with examples and tips for selecting the right ad type.
Chapter 5: How to Create Successful Ad Creatives and Copy6:13
Create winning Facebook ad creatives and copy by testing up to six image ads, using a strong value proposition and concise text for headlines and descriptions to boost clicks.
Chapter 6: Understanding your Customers10:19
Understand your customers by using Facebook's audience manager to create saved audiences, custom audiences, and lookalike audiences, targeting by location, demographics, and interests, and refining with exclusions.
Chapter 7: Campaign Optimization7:27
Discover Facebook campaign optimization by mastering the three-level structure (campaign, ad set, ads), setting daily and lifetime budgets, delivery optimization, bidding, and scheduling for better results.
Chapter 8: Facebook Ads Reporting9:12
Analyze Facebook ads reporting in the ads manager after publishing, using date ranges and breakdowns by delivery, age, location, and time of day to optimize performance.

Requirements

No requirements

Description

If you’re running a business—whether digital or non-digital—what’s the best way to boost your sales? If your answer is “promotion,” you’re absolutely right!

Promotion is one of the most effective ways to take your business to the next level. But the main question is: what type of promotion actually works best?

There are many promotion styles available, and this course will recommend one powerful approach: digital campaigns using Facebook Ads.

With Facebook Ads, you can reach a large number of segmented customers around the world or just in a selected area, using a variety of campaign approaches. You can choose targeting based on gender, age, behavior, and interests, and select different campaign styles—from new campaigns to retargeting campaigns.

This course is designed to help business owners, marketers, and beginners understand how Facebook Ads can be used strategically to promote a business, attract the right audience, and improve sales. You’ll learn the basics of audience targeting, campaign selection, and how to plan a digital promotion that fits your business goals.

What you’ll learn:

Why promotion is essential for business growth
How Facebook Ads can expand your customer reach
How to target the right audience by location, demographics, and behavior
How to choose the right campaign type, from prospecting to retargeting
How to build a digital campaign that supports sales
How to avoid common mistakes and make smarter advertising decisions

By the end of this course, you’ll have a clearer understanding of how to use Facebook Ads to promote your business more strategically and effectively.

Who this course is for:

Beginner in business online or offline