Understanding Facebook Ads 2020 For Beginners

Explore a beginner-friendly course that guides you through setting up your Facebook ads account, campaign types, ad creatives and copy, understanding your customers, optimization, and reporting.

Learn why digital campaigns using Facebook ads reach segmented audiences worldwide with varied placements, ad formats, and objectives, delivering fast results and measurable return on investment.

Set up your Facebook ads account via Business Manager, link pages and ad accounts, configure payment methods, billing thresholds, and ad account spending limits, and manage roles and notifications.

Explore the full spectrum of Facebook ads campaign types and objectives, from traffic and leads to app installs and events, with examples and tips for selecting the right ad type.

Create winning Facebook ad creatives and copy by testing up to six image ads, using a strong value proposition and concise text for headlines and descriptions to boost clicks.

Understand your customers by using Facebook's audience manager to create saved audiences, custom audiences, and lookalike audiences, targeting by location, demographics, and interests, and refining with exclusions.

Discover Facebook campaign optimization by mastering the three-level structure (campaign, ad set, ads), setting daily and lifetime budgets, delivery optimization, bidding, and scheduling for better results.

Analyze Facebook ads reporting in the ads manager after publishing, using date ranges and breakdowns by delivery, age, location, and time of day to optimize performance.