Understanding acronyms commonly used in the food industry
Requirements
- None - this is for beginners and a refresher for seasoned experts
Description
When we started work in the food industry, it frequently felt like we were missing half the conversation.
Acronyms and abbreviations were commonly used, and we had no idea what they meant or if they were important to us. We resorted to running out of the room to check in with google on our phones just to be able to follow the conversation. Frequently we felt we were making decisions without knowing exactly what we were talking about and more than once we ended up in situations that cost us money that way.
Learn from our mistakes!
What You'll Learn
In this course, you'll learn:
The 43 most commonly used acronyms and abbreviations in the food and drinks industry
The origin, purpose, and meaning of each acronym
How to use each acronym in a sentence
The context of each acronym in decision-making processes
Why You Should Take This Course
Learning the acronyms used in the food and drinks industry will give you the following benefits:
Boost your confidence when participating in conversations
Makes it easier to make decisions based on facts instead of guesses
Helps you to stay in the loop on industry trends
Gives you a head start in the food and drinks industry
Builds your credibility in the industry
Why is this course free?
Because we want to give back to the food and drinks industry and help other entrepreneurs.
Sign Up Now
Save yourself from confusion in the food and drinks industry and get ahead by enrolling in this course. Don't wait - sign up today and start understanding acronyms!
Who this course is for:
- Food and Drink Entrepreneurs who want to be more confident in negotiations and conversations
Instructor
![Andreas Duess](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.8 Instructor Rating
- 3 Reviews
- 614 Students
- 3 Courses
I was born and raised on an isolated farm, where we kept bees and had an amazing kitchen garden where most of our meals came from. This started a lifelong love affair with food.
In my late teens moved to London, UK, to study design and marketing.
During this time, I worked as a line cook in pubs and restaurants to support myself, learning to cook professionally before pivoting back into marketing and working with some of the UK's finest ad agencies as a copywriter and brand strategist.
After moving to Canada, I co-founded Nourish Food Marketing and helped grow it to become Canada's largest marketing agency specializing in working with food and drink clients. I sold my shares in Nourish in the summer of 2022 to be able to focus on my drink startup, Auralis Botanical Brewing.
Auralis achieved national distribution within six months of being launched, and we are currently in discussion with our first US distributors.
A few food brands I have worked with throughout my career
Bento Sushi, consumer marketing
ASR Group, Redpath Sugar - all marketing strategy and execution, outsourced marketing department
Maple Leaf - consumer marketing strategy, execution
McCormick Spices - b2b marketing strategy, execution
Compass Group - marketing strategy and execution, universities and students
Restaurants Canada - RC Show marketing
Non-food brand marketing experience:
Sony, Xerox, Adobe, Air Canada, American Express, Canon
What else should people know about me?
Work
I also own a food marketing consultancy, Audacious Food Marketing, helping mission-driven food and drink manufacturers launch and scale.
I teach branding and marketing at Food Ventures, mentoring newly minted food entrepreneurs.
Personal
I love sailing, which I learned during my time as a Navy Cadet.
I am a lifelong geek and have always been fascinated by stuff that goes "beep".
I enjoy reading, and I always have a huge stack of different books, from non-fiction to trashy crime novels.