My name is Penelope Bellegarde and I run a digital analytics consultancy and training company in London UK, called The Data Touch. I help my clients win in the market place by delivering data driven outcomes that matter. I also help individuals, training companies and academic institutions shine by providing distinctive training and education programmes that make people more marketable.
My 2017 teaching engagements include teaching Masters degree students at one France's best business schools. Achieved a rating of 4.1/5 and received excellent feedback.
In my previous consultancy role, I had the opportunity to develop training programmes and to teach other consultants. This was a real eye opener as I discovered a true passion for teaching. This is why this is a key aspect of my business. In fact, one of my company’s mission is to bridge the UK digital skills gap.
My company services include:
-The identification of the right Key Performance Indicators for organisations and how to capture them. Although a key part in a business's analytics journey, this is a part that is too often neglected.
-The design of bespoke digital analytics technical documents fitting clients’ measurement requirements. I have the required technical expertise in crafting bespoke solutions using Adobe Analytics and Google Analytics.
-Deep dive analysis to diagnose issues and reveal opportunities leading to a series of interventions. These analyses are varied and focus on a number of aspects: website effectiveness, marketing effectiveness, customer journey analysis, competitive analysis, voice of the customer analysis, social media analysis.
-Analytics training: I train teams on the leading digital analytics and competitive intelligence solutions out there: Google Analytics, Adobe Analytics, Google AdWords, comScore, Hitwise. I also train on analytical thinking and mindset, analytics tools and techniques.
-The design of measurement frameworks and of operating models around data and analytics to make organisations more data driven.
Prior to running my own company, I spent 4.5 years working for a large consultancy firm as a digital analytics consultant. On top of my day to day consultancy duties, I had the opportunity to teach and coach other consultants about business and data skills and techniques over intense training programmes. I also had the opportunity to design bespoke digital analytics training programmes for clients.
Prior to this, I was digital analytics manager for a large travel company and a large media company before that.
I am a regular speaker at digital conferences on the subject of digital analytics.