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Understand and Evaluate Digital Marketing Channels
Rating: 4.0 out of 5(13 ratings)
848 students

Understand and Evaluate Digital Marketing Channels

Gain an understanding of the available Digital Marketing channels
Created byAsim Noaman Lodhi
Last updated 8/2025
English
English [Auto],

What you'll learn

  • Understand and Evaluate Digital Marketing Channels
  • Learn about various available digital marketing channels available today
  • Gain an understanding of the available Digital Marketing channels that marketers can use to achieve the digital marketing targets
  • Learn the power of digital marketing and tips and tricks

Explore related topics

Course content

5 sections • 12 lectures • 45m total length

  • Introduction3:29

    Explore the evolution of marketing from traditional to digital, learn why digital marketing matters, and grasp content strategies and key channels like Facebook, LinkedIn, and YouTube through the peso model.

  • Course Outline2:00

    Explore marketing as a two-way buyer-seller process that promotes, communicates, and delivers products and services online through digital platforms and social media marketing, meeting customers' needs and expectations.

  • Why do we need marketing1:41

    Understand why marketing is essential for every business. Learn how digital marketing concepts and best practices promote products and services to massive audiences.

Requirements

  • Anyone can learn digital marketing without any knowledge.

Description

time-saving, visual explanation of the major aspects of online marketing for the non-technical, busy manager. SEO and Cost per Click advertising are presented by using explanatory images which simplify the information overload produced by the internet. Upon completion of this course you will understand how social media, website development, e-commerce and mobile marketing fit into overall business strategy. The content is geared towards managing online marketing from a strategic perspective, not performing specific detailed tasks. The focus is on cultivating management behavior. You will acquire the skills of prioritizing the amount of time spent on different online activities, you will invest ad-spend dollars judiciously, you will research appropriate content with insights which persuades consumers, and you will identify keywords which maximize traffic. You will also align online marketing activities, to specific pages on your website, by applying marketing principles efficiently. By the end of the course, you will be the architect linking all your digital platforms ; you will also be the archer (deciding which target segments to hit) with each advert. As both architect and archer, you will exercise strategic and tactical thinking, in order to formulate a sound digital marketing strategy. Above all, you will enjoy the simplicity with which the ideas are explained. Enjoy!

Who this course is for:

  • Learn Basic concept about digital marketing

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