
In this lecture we will be walking through the necessary steps to setting up your store as well as accessing additional lecture material that are completely optional but can help enhance the course experience and the speed and set up of your Shopify store. You will find these in the class resources below.
Sign up for Shopify by entering your email, creating a password, selecting the online store, choosing the basic $1 plan with a 3-day free trial, and saving your business address.
Set up your Shopify store from the dashboard, choose the Dawn theme, buy and connect a domain (via Namecheap), configure DNS, and verify settings for a lean launch.
Add products to your Shopify store manually or via print on demand with Printify, craft AI-generated descriptions, upload images, set price and stock, and configure SKU and tax.
Learn to set up a Shopify menu, customize the header with a Canva logo, create pages (about, contact), and use GM pages with ChatGPT to streamline branding.
Design a standout Shopify store by installing Gem Pages, using a powerful drag-and-drop builder to craft a compelling home page, with copywriting tactics to build trust and boost conversions.
Build a premium, free Shopify home page with GM pages, applying the Storybrand formula to make customers the hero, and structure sections from hero to collections, reviews, and newsletter capture.
Learn to build a professional Shopify homepage from scratch using GemPages, creating hero sections, product grids, collections, social proof, and mobile optimization with copywriting tips.
Target the 60% mobile audience by optimizing a Shopify site for mobile with desktop and mobile view checks, centering elements, adjusting fonts and spacing, and applying overlays.
Learn to design customised Shopify pages, create an SEO-optimized FAQ, and build templates that link collections and pages, using gem pages for a better home page.
Learn how to use the pre-built template in Shopify, for beginners who choose the pre-made option, to quickly set up a store.
Learn how to build your Shopify email marketing with a value offer, a 10% off coupon, and on-site pop-ups to grow your email list and boost conversions.
Set up abandoned cart emails with Omnisend to recover checkouts, configure recovery workflows, choose a 10% discount for the third email, and automate cart recovery on a free plan.
Create and configure a universal 10% welcome discount in Shopify by setting a discount code, applying it to all products, and enabling one use per customer.
Learn to create a coupon opt-in with Omnisend for Shopify, including embedding branded email capture, a welcome coupon, and a pop-up with scroll-depth targeting.
Learn search engine optimization from the start and apply it to your home page, products, and all pages to boost your store’s visibility on Google.
Edit the homepage title and meta description in Shopify preferences using SEO copywriting that blends keywords with human-friendly language. Use ChatGPT to generate variations and save the best option.
Follow steps to optimize product SEO by editing product page metadata, including the meta description and keywords, to improve how the listing appears in search engine listings.
Celebrate completing the Shopify tutorial and launching your store, building a website, and mastering SEO and email marketing. Embrace the mindset to take the first step toward your new reality.
Build a Shopify Store From Scratch (Beginner to Pro)
The Ultimate Step-by-Step Shopify Tutorial for 2025
Ready to launch your Shopify store but not sure where to start?
This course is your complete, no-fluff guide to building a beautiful, high-converting Shopify website — even if you've never built a store before. Whether you're starting from zero or looking to improve your current setup, this 7-hour step-by-step course walks you through every essential piece of the puzzle.
By the end, you’ll have a fully functional, strategically designed Shopify store — and the confidence to grow it.
What You’ll Learn:
How to set up your Shopify account the right way (with the best current deal)
How to use GemPages to create stunning pages — no coding required
Simple branding and design strategies that look pro without the headache
How to write clear, powerful website copy using ChatGPT
Full setup of email marketing using Omnisend
SEO essentials to get found and rank faster
Exactly what to do before and after launching
Who This Is For:
First-time Shopify store owners
Creators, solopreneurs, and product-based business owners
Anyone who wants a clean, strategic store that actually sells
Everything is broken down step by step, beginner-friendly, and focused on real-world results — not just design, but strategy and conversions too.
Plus, get access to the Free Shopify Launch Pack inside to help you build faster, write better, and launch with clarity.