The Ultimate SEO Training 2026 + SEO For Wordpress Websites

Watch a client case study showing how SEO boosts organic traffic and sales. The course covers basics to SEO: keyword research, on-page and technical SEO, link building, and user experience.

Present a bird's-eye view of an seo campaign workflow, outlining keyword research, content generation, on-page seo, off-page seo, and progress measurement, with bonus sections on technical seo and user experience.

Explore the basics of search engine optimization, explain why SEO matters, debunk major myths, and reveal the two essential elements of an SEO campaign.

Discover what seo is and why it matters for your site. Learn how organic search drives traffic, credibility, and clicks, surpassing paid ads with a yoga mat example.

Debunk common SEO myths by separating fact from fiction, highlighting the roles of content, links, page speed, and quality over quantity to improve user experience and Google rankings.

Explore how on-page and off-page SEO influence visibility, with on-page actions like updating title tags, H1s, and meta descriptions, plus off-page tactics such as link building and optimizing social profiles.

Master keyword research fundamentals, from intent and short vs long tail keywords to ranking, organizing, and validating ideas with Google Autosuggest and Google Trends.

Identify keywords as search phrases and map their intent to optimize your site for visibility and conversions, tailoring pages to buyer intent like buy red yoga mat to drive sales.

Explore short tail vs long tail keywords, showing how long tail queries improve targeting and conversions, and recommend starting search engine optimization with long tails before broader terms.

Discover how to use Google's free keyword planner to reveal keyword ideas and view search volume, by starting with a keyword or a website URL.

Learn how to uncover the keywords your website already ranks for in Google using SEMrush, analyze positions and search volumes, and optimize to move from page two to page one.

Learn to assess keyword difficulty using the Mosbah extension to compare page and domain authority on the SERP. Identify less competitive keywords and shift toward longer-tail targets to improve ranking.

Learn how to uncover additional website keywords using Semrush, including selecting short-tail terms, applying filters, exporting keyword lists, and organizing ideas by themes for on-page seo.

Learn to reverse engineer the competition to uncover all keywords your competitors rank for, using SEMrush to identify organic keywords and search volumes, then export to Excel for keyword research.

Use Google auto-suggest and related searches to generate keyword ideas for your website. Type keywords letter by letter and use keywordtool.io to reveal keyword lists and monthly search volume.

Clean your keyword spreadsheet by removing irrelevant and duplicate keywords, apply filters to spot keywords like Amazon and ensure relevance to your site, and streamline on-page SEO.

Validate keyword popularity with Google Trends by examining long-term trends, country filters, and related queries to inform SEO strategy for WordPress websites.

Discover how content drives SEO by exploring content ideas, practical strategies, and common pitfalls, and learn why uploading fresh content like blog posts matters for SEO.

Discover why high-quality, well-formatted content that delivers value to users drives top SEO rankings, as Google aims to provide useful results; learn how to generate abundant content ideas next.

Review competitors’ blogs to generate tons of content ideas and replicate success. Analyze competitor sites for relevant articles and compile a list of titles to fuel SEO for your niche.

Leverage question-related keywords with SEMrush to generate thousands of content ideas, gauge monthly search volume, and rank on page one to drive traffic and convert visitors into customers.

Subscribe to industry-related blogs to generate content ideas via email updates at varying frequencies, using Feedspot's top 100 blogs as your starting point across any industry.

Avoid large walls of text; format content with headings, subheadings, bullet points, and images to improve readability and boost dwell time, signaling Google to rank your site higher.

Discover how fresh content helps Google by using the fresh content algorithm, and publish at least one monthly blog post or update existing content to stay up-to-date.

Base content length on what’s already working by averaging the top three pages on page one and adding a 10% contingency, as shown in a live walkthrough.

Master on page SEO by exploring the three kings and how to optimize for them, including image alt text, internal links, and content length to rank on page one.

Onpage seo refers to making changes on your website to improve visibility, including updating title tags, h1 tags, and meta descriptions, and structuring content as the foundation for seo.

Prioritize the url, the seo title tag, and the page title as the top three kings, then optimize subheadings and content to define your page focus.

Step one, optimize a URL, the first king, by using keyword research to identify the biggest keyword such as yoga clothes and apply it to the URL on WordPress.

Learn to optimize the SEO title tag in WordPress using Yoast SEO, place keywords at the front naturally, keep under 60 characters, and craft a strong meta description.

Optimize the WordPress page title to create a unique, SEO-friendly headline that maps to an h1, while adjusting adjacent h2s and the SEO title tag for better ranking.

Discover how image alt text boosts accessibility and helps search engines index images. Follow WordPress walk-through showing how to add alt text to images, with yoga mats as an example.

Discover what internal links are and how to add them on your WordPress site to boost page relevancy, anchor text, and page authority.

Discover off-page seo and anchor text essentials for backlink campaigns. Learn how to identify existing backlinks, evaluate quality, and apply dofollow and nofollow strategies to build high-quality links.

Backlinks are external links that signal trust to Google and boost off page SEO and rankings. Studies show 92.3% of top domains have at least one backlink.

Explore how anchor text drives link building by showing how exact match, partial match, branded anchors, naked URLs, and miscellaneous phrases influence Google rankings, with best practices.

Explore why there is no perfect anchor ratio and learn to diversify anchor types naturally, avoid over-optimizing exact match anchors, and protect branded anchors when your domain includes a keyword.

Backlinks should target the pages you want to rank, ensuring each page has value. Build links to homepages, blog posts, and product pages you want to gain visibility for.

Learn the difference between do-follow and no-follow links, how link juice and PageRank impact SEO, and how to spot them with SEOquake for smarter link-building.

Learn to check your site's backlinks with SEMrush, compare total backlinks, referring domains, and dofollow links, and identify unique-domain links and anchor text for SEO impact.

Master a five-point checklist to determine good backlinks by domain authority, keywords, organic traffic, referring domains, and external link distribution; use MozBar and SEMrush to verify quality.

Explore how backlinks act as votes of confidence by delivering relevance, trust, and power through anchor text and seed-site links, then learn effective link building strategies.

Explore how to use guest posting to build backlinks, targeting relevant niches, and evaluating opportunities with Google search operators, SEMrush, and MozBar, then track outreach in a shared spreadsheet.

Learn to steal competitors' backlinks by analyzing their page-one backlinks with SEMrush, select high-value followed links from relevant domains, and perform outreach for guest posts.

Execute forum link building by using Google search operators to locate niche forums, join discussions, and earn traffic-driving, SEO-boosting links while building influencer relationships.

Explore resource link building by using pages that link out to useful content, and apply a three-step process: find relevant pages, choose best-fit content, and reach out for backlinks.

Learn broken link building by finding relevant resource pages, identifying broken links, and reaching out to site owners with a replacement link.

Discover the skyscraper technique for link building: find popular content with many backlinks, create a superior version, and reach out to linking sites to replace their links with yours.

Use reverse image search to find websites using your original images and request backlinks or credits. Ensure your images are unique to you and follow a live walkthrough on images.google.com.

Learn to use relevant blog commenting to diversify your backlink profile and boost site relevancy. Find blogs that allow comments and craft natural, article-focused responses with links.

Discover social profile link building by adding a link to your website in your bio across social media accounts, including creating 300 profiles via Fiverr to build backlinks.

Explore HTTP versus HTTPS, set up Google Search Console and Google Analytics, create a sitemap, diagnose keyword cannibalization, fix duplicate content, 404 pages, and implement 301 redirects with schema markup.

Compare http and https, highlighting security benefits of https using ssl and tls for encrypted data. Learn how to switch to https by obtaining an ssl certificate and redirecting traffic.

Learn to set up a fresh Google Analytics account and Ga4 data stream, configure property details, and link Google Tag Manager to a WordPress site for real-time tracking.

Learn how an XML sitemap lists all website URLs, including posts and pages, and helps Google. Create a sitemap with Yoast SEO, then submit it in Search Console for indexing.

Identify what duplicate content is and why it affects Google indexing and ranking; learn to check your site with siteliner and de-optimize high‑match pages to improve visibility.

Identify what a 404 page is and why it harms user experience and SEO. Learn to find 404s in Google Search Console and fix them with 301 redirects.

Explore how 301 redirects move pages, boost SEO, and consolidate content with the cocktail technique. Implement using the 301 Redirects - Easy Redirect Manager plugin in WordPress and test results.

Diagnose keyword cannibalization across your site using SEMrush, identify overlapping keywords and competing URLs, and fix it by de-optimizing pages or applying a 301 redirect to improve Google rankings.

Explore schema markup concepts and add them to a WordPress site with the Schema All In One Schema Rich Snippets plugin, then test results using Google structured data testing tool.

Explore how site speed impacts rankings, test WordPress page speed with a free online tool, review hosting options, and follow a live speed up walkthrough.

test your website speed with GTmetrix, switch the browser location to a US region like dallas, and monitor load times to stay under three seconds.

Boost site speed by choosing the right hosting and server location; consider Cloudways, SiteGround, and SeekaHost for fast WordPress hosting with caching.

Boost your WordPress site speed to improve SEO and user engagement by optimizing images, enabling lazy loading, and using plugins like EWWW Image Optimizer, Smush, or Optimole.

Reduce your WordPress site's HTTP requests by using Chrome developer tools to count and analyze network activity. Remove unnecessary assets while preserving essential logos for social proof.

Speed up your WordPress site by minifying JavaScript, CSS, and HTML files, reducing file calls, using the Autoptimize plugin to optimize and aggregate assets, and testing for breaks.

Speed up your WordPress site with a caching plugin to serve cached pages and reduce dynamic generation. Follow steps for WordPress Super Cache to enable caching, compression, and incognito checks.

Utilize the Cloudways Breeze plugin to handle minification, caching, and gzip compression, purge all cache, reducing HTTP requests for a seamless, free hosting experience.

Explore what user experience is and how improving it on your website boosts metrics like organic CTR, dwell time, and bounce rate.

Explore what UX means and apply six essential practices—responsive design, simple navigation, fast answers, rich media, quick loading, and matching search intent—to boost user satisfaction and SEO performance.

Discover how organic click-through rate affects rankings, and how ranking position, title, description, and URL influence CTR. Learn CTR benchmarks for position one and how higher CTR can boost rankings.

Learn how dwell time affects rankings by showing that a fast, ugly page yields short visits, while digestible, engaging content with internal links keeps readers longer on the site.

Assess bounce rate as a user metric that can affect rankings and signal content and usability issues, while fixes include embedding videos, fast loading, easy-to-read content, and satisfying search intent.