Product Management Core Skills and Concepts
What you'll learn
- Key principles and skills to became successful product manager
- The stages of the product lifecycle and how to target the right audiences
- How to identify and understand your customers and their journey
- How to conduct effective customer interviews and discovery processes
- Market and competitor analysis for strategic insights
- How to set pricing strategies and hold pricing interviews
- How to develop distribution strategies and optimize sales funnels
- The methods for measuring product success using key metrics and analytics tools
Requirements
- There are no special requirements or skills needed
Description
This course gives you a clear, straightforward foundation in product management. You’ll learn the core ideas and frameworks that help you understand how products are built, why users love them, and how successful teams think about bringing value to market.
Who is this for
Junior and mid‑level product managers
Professionals from other fields are eager to switch into product roles
What you’ll master
Core frameworks of product management: learn the building blocks, from defining problems to shaping solutions
Market analysis deep‑dive: frameworks for evaluating market size, segments, trends, and opportunity landscapes
Product‑market fit: what it means and how to recognize it
User‑centered thinking: techniques for discovering real customer needs and turning insights into better products
Strategic models: simple approaches to pricing, positioning, and distribution
Measuring success: choose and track the right metrics to see if your product is on track
Why this course works
Clear, everyday language that anyone can follow - no prior tech or domain expertise required
Big‑picture concepts you can apply in any company or industry
Short, focused lessons that fit into your busy schedule
YOU’LL HAVE THE OPPORTUNITY TO LEARN FROM TOP PROFESSIONALS:
Irina Vasilenko, is a seasoned professional with over 12 years of experience in product management. She worked with a range of companies from agile startups to Fortune 500 enterprises. In the past five years, Irina has specialized in strategic product consulting, helping organizations with product discovery, product strategy, and go-to-market execution.
Our SkillsBooster Academy offers diverse online courses in digital marketing, Generative AI, e-commerce, project and product management, IT, and more to elevate your professional skills.
Overall, our instructors collected a vast amount of qualifications and certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)
More than 900,000 specialists worldwide have enrolled in our online courses
Our training in product management includes:
Theory: About 3 hours of engaging video lectures with real-world examples
Lifetime access to all course content and updates
Personalized support to address your questions and challenges
Udemy certificate of completion to enhance your professional credentials
Build your product management instincts and speak the language of product teams. Enroll today and start turning smart ideas—backed by solid market research—into products people love.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Enroll today and take the first step toward mastering product management!
Who this course is for:
- Beginners in product management looking to gain essential skills
- Middle product managers who want to rearrange and improve their knowledge
- IT professionals, designers, and business analysts seeking to transition into product management
- Aspiring entrepreneurs who want to develop successful products
- Students exploring career opportunities in product management
Instructors
- 4.4 Instructor Rating
- 40,671 Reviews
- 946,857 Students
- 112 Courses
Hi, I’m Anton Voroniuk, and I’m here to help you unlock the power of AI and digital marketing. Over the past 17 years, I’ve trained over 900,000 students worldwide as a Google Academy Trainer and AI enthusiast.
With a master’s degree in search engine algorithms, machine learning, and AI, I’ve worked with Google and Facebook as a Premier Partner since 2017, staying ahead of the curve in AI-driven marketing.
That passion led me to create AIMe Academy, a place where professionals like you can learn how to use AI to save time, grow your business, and achieve your goals faster.
If you’re ready to master AI and stay ahead of the competition, join me at AIMe Academy. Let’s take your skills to the next level!
- 4.6 Instructor Rating
- 224 Reviews
- 18,282 Students
- 1 Course
My name is Irina Vasilenko, I have 12 years of experience in product management with products from startup to enterprise.
In the last 5 years, my focus has shifted to strategic product consulting.
I’ve helped many companies - from Fortune 500 to agile startups with product discovery, product strategies, and Go-To-Market, driving product growth and building effective product governance. This journey has equipped me with a good toolbox of techniques and frameworks.
Alongside, I’ve dedicated myself to my passion for teaching product management, mentoring a new generation of product managers, and guiding startups to find their footing.
And now I'm happy to share my practical knowledge with you
- 4.4 Instructor Rating
- 40,496 Reviews
- 934,169 Students
- 106 Courses
I am dedicated to providing students with high-quality courses that help them achieve their goals. With my expertise in digital marketing, I am committed to creating engaging and effective course materials that cater to different learning styles and abilities. With my passion for teaching and my strong communication skills, I am here to support and guide my students every step of the way.