
Write the first three landing page elements—the headline, value proposition, and call to action button copy—using the provided fill in the blanks document template, then upload for peer feedback.
Learn why a landing page is a standalone page with no navigation bar, one goal, one focused message, and one call to action to generate leads or sales.
Explore two types of landing pages: lead capture pages offering a free e-book, video series, or webinar in exchange for contact details, and sales pages designed to secure a sale.
Explore why a dedicated landing page outperforms a cluttered home page for portrait photographer Sydney, using focused copy, clear call-to-action buttons, and relevant imagery to boost sign-ups and conversions.
Apply message match by aligning landing page copy and visuals with the ad that users click, boosting conversions through consistent, intent-driven messaging.
design landing pages for scanners and scholars by using frequent headings, white space, high-quality images, and bulleted lists; shorten sentences to boost readability and conversions.
Discover how the above the fold area drives engagement on landing pages within five seconds by delivering headlines, strong hero images, compelling value propositions, and a call to action.
Craft a standout value proposition and compelling sub headlines that explain why you’re different, using templates and real-world examples from Uber, Tremolo Cello, and Dollar Shave Club.
Design an authentic hero image that communicates the page’s message and supports the copy above the fold. Avoid generic stock images; show the product or benefit to boost conversions.
Design call to action buttons with bright, contrasting colors placed above the fold and craft copy that clearly explains what happens when users click, using action words like get.
Learn to leverage social proof on landing pages by showcasing media mentions, client logos, and certifications to establish authority and trust.
Learn to gather real client testimonials that show before and after results, include full names and locations, and use three questions to boost credibility and conversions.
Learn how to use a FAQ section to overcome objections, reduce support emails, and build trust by transparently answering common questions about your product, pricing, and satisfaction guarantees.
Evaluates a property investing coaching landing page, addressing above-the-fold visuals, logo, and call-to-action contrast, and offering clarity, testimonials, and two-step marketing for higher conversions.
Analyze a physiotherapy landing page to highlight a question headline, value proposition, benefits, social proof, and a 'book online' call to action that boosts conversions.
Evaluate how a Digital Marketer lead capture page uses a strong brand headline, embedded form, high-quality images, and persuasive copy to convert visitors into leads, with clarity on free offers.
Create a budget-friendly landing page by drafting copy with a template, then hire a freelancer to design and customize it for a one-time cost, avoiding monthly page builders.
Discover three proven strategies to boost your landing page conversion rate, including explainer videos, exit intent pop ups, and countdown timers.
Brand New Landing Page Course For 2020!
Do you want to build a landing page that converts?
If you’re planning on marketing or advertising your products or services online, then you’ll get much better results by sending your traffic to a dedicated landing page.
Here’s the good news: You don’t need any previous web design, coding or copywriting skills to create a landing page.
IMPORTANT: This is not a web development or coding course. You will not learn coding, programming or HTML. The purpose of this course is to teach you the best practices for designing a landing page that converts. You’ll learn the best practices, design tips, copywriting techniques, conversion rate optimization tips, psychological principals, and much more. And while I won’t be teaching you web development, I will recommend several easy-to-use, drag-and-drop landing page builders that you can use to build your first landing page – even if you have no web development experience.
These 21-byte sized video lessons will teach you the best practices for designing a landing page that converts. Download my fill-in-the-blanks copywriting template that will help you write all of your landing page copy.
You'll get to watch over my shoulder as I analyze many landing page examples - the good, the bad and the ugly!
With over 15,000 students and many 4.5-star reviews here's what people are saying about the course!
★★★★★ “This is a fantastic course! I learned a lot about landing page design principals and copywriting too. The instructor is engaging, knowledgeable and easy to listen to. The lessons are clearly explained and full of examples and practical, step-by-step advice. I’d highly recommend this course to anyone interested in learning landing page design for 2020 and beyond”.
★★★★★ The course was thorough, insightful and useful. The Presentation, content, examples and reviews were all lessons I can see myself using in the future. Thanks!
★★★★★ Very informative and presented in an easy to understand way.
Hi, I’m Jesse Forrest. I’m the founder at Copywriting Crew, a digital agency located in Sydney, Australia. For the last 15 years, I’ve helped 100’s of business owners get better results from their websites and landing pages.
I’ve worked on landing pages in over 153 different industries. I’ve shared my landing page and conversion rate optimization tips at conferences around the world and to companies like Chanel, Disney and Sony.
And now I'm excited to be launching my brand new landing page course!
Inside this 60-minute course, you'll learn:
How to design a landing page that converts without any experience
The 10 best practices for building a high-converting landing page
How to write attention-getting headlines that stop visitors dead in their tracks
How to create a powerful value proposition and become a stand out brand in your industry (templates and examples provided)
How to spy on your competitors Facebook Ads and Landing Pages
3 proven ways to boost the conversion rate of your landing page by 30% to 200%
How to build an outstanding landing page on a shoe-string budget
How to write irresistible landing page copy using an expert copywriters fill-in-the-blanks templates and formulas
How to get 3 to 5 x better results from your Facebook Ads and Google Ad campaigns by using the little-known ‘message match’ principal
You’ll get to watch over my shoulder as I analyse landing page examples from many different industries right before your eyes
Discover the psychological principals like social proof to design high-converting landing pages
Plus much, much more!