Ultimate Landing Page Design And Copywriting Course For 2020

Learn why a landing page is a standalone page with no navigation bar, one goal, one focused message, and one call to action to generate leads or sales.

Explore two types of landing pages: lead capture pages offering a free e-book, video series, or webinar in exchange for contact details, and sales pages designed to secure a sale.

Explore why a dedicated landing page outperforms a cluttered home page for portrait photographer Sydney, using focused copy, clear call-to-action buttons, and relevant imagery to boost sign-ups and conversions.

Apply message match by aligning landing page copy and visuals with the ad that users click, boosting conversions through consistent, intent-driven messaging.

design landing pages for scanners and scholars by using frequent headings, white space, high-quality images, and bulleted lists; shorten sentences to boost readability and conversions.

Discover how the above the fold area drives engagement on landing pages within five seconds by delivering headlines, strong hero images, compelling value propositions, and a call to action.

Discover four proven headline formulas—action, numbers, questions, and what you do and who you help—emphasizing clarity, message match, brevity, plus templates, examples, and subheadings and value propositions.

Craft a standout value proposition and compelling sub headlines that explain why you’re different, using templates and real-world examples from Uber, Tremolo Cello, and Dollar Shave Club.

Design an authentic hero image that communicates the page’s message and supports the copy above the fold. Avoid generic stock images; show the product or benefit to boost conversions.

Design call to action buttons with bright, contrasting colors placed above the fold and craft copy that clearly explains what happens when users click, using action words like get.

Learn to leverage social proof on landing pages by showcasing media mentions, client logos, and certifications to establish authority and trust.

Transform boring features into irresistible benefits by translating data into emotionally compelling outcomes, and showcase three to eight key benefits with headings and icons on your landing page.

Learn to gather real client testimonials that show before and after results, include full names and locations, and use three questions to boost credibility and conversions.

Learn how to use a FAQ section to overcome objections, reduce support emails, and build trust by transparently answering common questions about your product, pricing, and satisfaction guarantees.

The final call to action sits at the bottom of your landing page, a key real estate where scanners and scrolls stop, reminding visitors to take the desired action.

Identify industry landing page examples using Google search and the Facebook Ad Library to spy on competitors’ ads and landing pages, then analyze headlines, hero images, CTAs, and value propositions.

Evaluates a property investing coaching landing page, addressing above-the-fold visuals, logo, and call-to-action contrast, and offering clarity, testimonials, and two-step marketing for higher conversions.

Analyze a physiotherapy landing page to highlight a question headline, value proposition, benefits, social proof, and a 'book online' call to action that boosts conversions.

Evaluate an event landing page to feature a strong value proposition, above-the-fold hero, and a clear register now button. Include speakers, videos, testimonials, scheduling, location, FAQs, and benefits to attendees.

Evaluate how a Digital Marketer lead capture page uses a strong brand headline, embedded form, high-quality images, and persuasive copy to convert visitors into leads, with clarity on free offers.

Compare top landing page software like Unbounce, Instapage, and Leadpages, highlighting drag-and-drop editors, templates, and budget options from $25 to $99 per month.

Create a budget-friendly landing page by drafting copy with a template, then hire a freelancer to design and customize it for a one-time cost, avoiding monthly page builders.

Optimize your landing page for mobile with readable copy, clear images, and clickable buttons, and test it on reddy.mobi since 52 percent of traffic comes from mobile.

Discover three proven strategies to boost your landing page conversion rate, including explainer videos, exit intent pop ups, and countdown timers.

Use the fill-in-the-blanks template to write your headline, sub headline, and call to action, then upload for feedback. Design after copy and build later, taking it section by section.