Ultimate Influence and Persuasion
4.4 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,236 students enrolled

Ultimate Influence and Persuasion

Learn to influence, sell and persuade better under any conditions.
New
4.4 (6 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,236 students enrolled
Last updated 6/2020
English
English
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 2.5 hours on-demand video
  • 6 articles
  • 42 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to sell anything to anyone
  • How to use powerful influence weapons to make the other side receptive
  • How to increase the other person's receptiveness
  • How to be more likeable and establish better rapport and empathy
  • How to use elite, proven psychological techniques for influence and persuasion
  • How to address common problems in selling/influencing
Requirements
  • Have a basic knowledge of sales and influence/persuasion
  • Know your value proposition and influence target
Description

Learn elite influence and persuasion techniques from my 5 years of influence and performance coaching for top executives in all different types of sales situations. I've coached:

- Top CEOs trying to close enterprise sales;

- Top executives trying to "sell" initiatives to executives and board members;

- Top real estate agents trying to close buyers of million-dollar properties;

- Politicians trying to sell initiatives as consensus;

- Billion-dollar AuM hedge fund managers trying to raise capital from allocators;

- All other sorts of influence and persuasion situations (e.g. a client trying to "sell" his dream vacation to his wife!);

Throughout this process, I've compiled a framework with my most elite persuasion and influence techniques to use for sales, and I'll share all of them with you on this course. Besides just pure influence and technique, I also include two modules on performance and perseverance, which you will both need to keep closing high-volume sales in the long-term.

These techniques use the same psychological principles followed by persuasion scientists and master salesmen. You will see many techniques analog to Robert Cialdini's, Chris Voss's and/or Grant Cardone's, for example, based on the same psychological persuasion elements. Field-tested and proven in the most extreme situations.

Want to up your influence and persuasion game? I'd be delighted to have you.

Who this course is for:
  • Anyone in a situation where they must influence anyone else
  • Salespeople looking to close more deals
  • Talent managers asking their reports to perform tasks
  • Workers wanting to influence their managers to get a raise of promotion
  • Senior executives and rainmakers looking to close more deals
  • Politicians looking to close campaign contributions
  • Hedge fund and asset managers looking to close allocators
Course content
Expand all 78 lectures 02:20:43
+ Pre-Framing
10 lectures 21:49
Pre-Framing Intro
01:46
Pre-Framing Goals
00:50
Exclusivity: Intro
02:48
Exclusivity: Limited Access
03:06
Exclusivity: Recipient Characteristics
02:32
Exclusivity: Specialization
02:55
Embodiment
02:29
Displayed Authority
01:34
Pre-Framing Summary
00:44
+ Priming
13 lectures 21:52
Priming Intro
02:04
Priming Goals
00:47
Money
02:12
Effort: Intro
02:17
Effort: Rigidity
01:22
Effort: Indoctrination
01:51
Effort: Escalation of Commitment
01:49
Effort: Code of Conduct
01:27
Effort: Testing
01:45
Effort: Home Advantage
02:09
Desire
02:06
Characteristics
01:20
Priming Summary
00:43
+ Contact
9 lectures 14:17
Contact Intro
01:37
Contact Goals
00:43
Empathy: Intro
01:27
Empathy: D.I.S.C. Personality Types
03:17
Empathy: Key Expressions
01:08
Empathy: Past Implementation
01:39
Identity Planting and Confirming
02:14
Unexpected Giving
01:27
Contact Summary
00:45
+ Disarmament
25 lectures 45:42
Disarmament Intro
07:59
Disarmament Goals
00:43
Common Objections
01:19
Provoking: Intro
01:32
Provoking: Exclusion Confirmation
01:02
Provoking: Affect Labeling
00:54
Provoking: Anchoring
00:59
Provoking: Starting with the Negative
00:55
Provoking: Pre-Empting
01:15
Provoking: Admitting Minor Flaws
00:54
Provoking: Mentioning the Opportunity Cost
01:16
Eroding: Intro
01:18
Eroding: The Possibility Shuffle
01:16
Eroding: Value Identity Contradictions
01:05
Eroding: Social Identity Contradictions
02:25
Responding: Intro
02:32
Responding: UP Answers
01:40
Responding: Increasing Certainty
01:07
Disarmament Summary
00:54
+ Constriction
11 lectures 25:04
Constriction Intro
07:59
Constriction Goals
02:02
Reinforcing: Intro
01:32
Reinforcing: Implementers
02:01
Reinforcing: Intent Labeling
02:01
Reinforcing: Future Lock-In
01:21
Limiting: Intro
01:31
Limiting: Prospect Theory
02:42
Limiting: Social Identity Contradictions
01:11
Limiting: Removing Exits
02:04
Constriction Summary
00:40
+ Conclusion
2 lectures 06:59
In Closing
01:42
Summary of All Pillars
05:17
+ Extra: Executive Briefings: Performance
1 lecture 00:02

Here you will find executive briefings on performance and productivity.

Executive Briefings: Performance
00:02