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Ultimate Guide to Email Marketing
Rating: 4.1 out of 5(117 ratings)
7,604 students

Ultimate Guide to Email Marketing

Highly detailed email marketing course with 8 free valuable tools to generate traffic, subscribers and sales.
Created byMelvin Wong
Last updated 6/2019
English

What you'll learn

  • Start email marketing with almost free of cost.
  • Send up to 62,000 emails for free.
  • Discover what is an email spam and what is not a spam.
  • Identify what you should do and should not do when emailing in US, UK, EU, Asia and other major countries.
  • Build a huge email database and learn how to keep them clean.
  • Design effective email messages that people want to open and read.
  • Get your emails into the Inbox, NOT Junkbox.
  • Avoid being blacklisted.
  • Track results of your email messages.
  • Check your reputation as email marketer.

Course content

16 sections106 lectures5h 10m total length
  • Teaching Principles0:44

    Implement cost-efficient email marketing using free tools, avoid paid software, and keep explanations simple by removing jargon and clarifying terms, while practicing what I preach.

  • Learning Outcomes2:34

    Explore the pros and cons of email marketing and country rules, including spam distinctions. Verify addresses, grow subscribers, craft action-driven messages, test, deliver to inbox, and analyze opens and clicks.

Requirements

  • No experience required.
  • Suitable for all types of businesses - online or traditional offline.
  • Some WordPress skills are an added advantage.

Description

Learn how to start email marketing WITHOUT paying for tools or software. Ok, so you might need to spend a little on a domain name and hosting a website, but that's it! You'll be using industrial-grade tools like Amazon AWS SES, MailChimp, WordPress, SendGrid, phpList and more without the fees.

Compared to other courses, this course offers lots of details with real-life examples and case studies. Some are from the instructor's 14 years of experience as an entrepreneur. He ran his own email marketing campaigns without paying much. 

His motto is "I don't just teach you how to pass your driver's license test, I teach you how to drive".

He's not an instructor that tells you what others are telling him. He's teaching you based on his own hard-earned experience as a real-life entrepreneur, mostly via trials and errors.

You can search for him on Wikipedia. 

Note: There's a little bit of echo in the audio, but the instructor has fixed this issue in future courses.

Credit: Presentation slide used in this course is provided by SlidesCarnival for free.

Who this course is for:

  • Anyone looking to generate more sales and traffic via email marketing.
  • Anyone with existing email database or without.
  • Anyone looking to build a huge email subscriber list.
  • New and existing online business owners.