Ultimate Google Optimize Course: Start A/B Testing Now!

Name: Ultimate Google Optimize Course: Start A/B Testing Now!
Rating: 4.5 (116 reviews)

Learn to Create A/B Tests, Interpret Results & Make Data-Backed Decisions through handy examples using Google Optimize

Created bySamy Thuillier

Last updated 6/2023

English

What you'll learn

Master Google Optimize interface like a pro
Set up your Google Optimize Account in less than 5 minutes
Create your first A/B Test using Google Optimize even if you don't know code
Conduct Redirect Test and Multi-Variate Testing (MVT) using Google Optimize
Conduct Advanced tests: Personalization & Banner template tests using Google Optimize
Understand Google Optimize Reports & Make decisions based on data
Understand the Use Cases of Google Optimize for E-Commerce, Landing Pages & other websites

Course content

4 sections • 18 lectures • 1h 34m total length

Introduction to Google Optimize6:05
In this introduction, we examine what is Google Optimize, why it is a good solution for A/B testing even if you are a beginner, and also what you are going to learn during this course.
Course Objectives3:19
You need to know if I'm the right instructor for you. Let me explain my method so that you can choose if you are at the right place to learn everything about Google Optimize.
Who Am I ?1:54
You wouldn't trust a complete stranger to teach you things. In this video, you can learn more about my background, why I'm using Google Optimize everyday, and what makes me different from other instructors.

Introduction to Part 11:07
There we are! Let's see what we are going to learn together in this first section.
Create your Google Optimize account2:21
Creating your Google Optimize account is the first step of journey. It only takes 2 minutes and you don't need any knowledge for this.
The Structure of your Google Optimize account3:36
Google Optimize is structured in a certain way. In order not to be lost, you need to understand the organization and the terms that we are going to use throughout the course.
Discover Google Optimize dashboard6:26
You are now using a completely new tool to run A/B tests on your website. Let me walk you through the different modules that you can see on the dashboard of Google Optimize.
Install Google Optimize on your website4:15
To use Google Optimize properly, you need to install it on your website. No worries: you only have to paste a single line of code, and I will show you step by step how you can do this in 2 minutes.
Quiz for Part 1

Introduction to Part 20:55
We are ready to experiment! Let's see what you will learn on Google Optimize in this section.
Create & Run your first A/B Test in Google Optimize15:23
Running your first A/B test is exciting! Let me walk you through the creation of this 1st experiment, define the variants, the items that you want to test, and look at some results.
Create a Redirect Test in Google Optimize8:34
A Redirect test is not like an A/B test: you are using 2 webpages, not one. So there are good reasons why you should use this type of test and not another one. Let's see why.
Create a Multi-Variate Test in Google Optimize8:29
You may want to make experiments on several items on your webpage at the same time, and see which combination is the best. That's what you can do with a Multi-Variate test. Let's start one together!
Quiz for Part 2

Introduction to Part 30:42
You're there already! You are now ready to start some more advanced experiments and understand the use cases of Google Optimize. Let's go!
Create a Personalization Test (+ Why it is different from A/B Test !)11:22
With a Personalization test, you want to know what makes your visitor feel special. But in which situations should you choose this test in particular? Let's see that together!
Create a Banner Template Test in Google Optimize7:29
Adding a banner is always hard and long. Not with Google Optimize! Let's see how you can conduct a banner experiment in a few minutes.
Use Cases of Google Optimize - E-Commerce3:38
In this video, we will review 3 use cases for Google Optimization for your e-commerce website. This way, you can test multiple elements to improve your revenue and your average revenue per user!
Use Cases of Google Optimize - Landing pages & Websites6:59
You always want to optimize the efficiency of your landing page or your website. In this video, we review 3 techniques to test powerful marketing techniques through Google Optimize to make your website BOOM!
Final Recap1:50
It's already the end :( Let's recap the key takeaways of this course, and see what you can do if you still have questions.
Final Quiz!

Requirements

No experience needed. You will learn everything you need to know throughout the course.

Description

Google Optimize is the free A/B testing and experimentation tool from Google (paid version is called Google Optimize 360). Its ease of use, its completeness and its free nature make it an essential tool for anyone who wants to improve the efficiency of their website today.

In this course, you are going to learn everything you need to start using Google Optimize through theory and practical videos. Starting from very basic notions such as, what is Google Optimize and A/B Testing and how it works, we will dive into advanced concepts such as, how to do advanced tests and improve average revenue per user thanks to experimentation.

At the end of this course, you will :

Master all the types of tests available in Google Optimize
Know how to create the right test strategy for your website, depending on your objective
Make better decisions for your website based on data

You don't need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.

We are going to be a great team. See you on the course!

Who this course is for:

Entrepreneurs willing to improve their website without a developer
Small business owners willing to improve their website without an agency
Digital marketing specialists
Digital marketing freelancers
Digital marketing students
Sales managers
Marketing managers
Product managers
Website owners
Conversion Rate Optimization (CRO) specialists

Ultimate Google Optimize Course: Start A/B Testing Now!

What you'll learn

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Course content

Course Introduction3 lectures • 11min

Part 1 - Set Up Google Optimize Easily5 lectures • 18min

Part 2 - Run Your Own Experiments in Google Optimize4 lectures • 33min

Part 3 - Run Advanced Experiments & Understand the Use Cases6 lectures • 32min

Requirements

Description

Who this course is for: