The Ultimate Google Analytics Course For Beginners 2026

Explore the Google Analytics dashboard and how reports work to drive website improvements. Learn to answer key questions—from traffic to top pages—via step-by-step guidance, covering events, conversions, and utm tracking.

Learn what Google Analytics is and why it matters for marketing, set up an account, install tracking via Google Tag Manager, prevent inflated data, access demo content, and explore dashboard.

Explore how Google Analytics provides free website insights into how users find and use your site, tracks visitors and devices, and helps you measure ROI with data-driven decisions.

Set up a new Google Analytics account, create a web data stream for GA4, connect it to Google Tag Manager, and verify real-time data on your site.

Learn to prevent inflating your traffic data in Google Analytics 4 by defining and excluding internal traffic, using data streams, data filters, and IP address rules.

Access the Google Analytics demo account using the Google Merchandise Store data to gain hands-on experience with GA4, traffic acquisition, and key metrics like users, sessions, and time on site.

Gain a foundational understanding of Google Analytics, exploring real-time and life cycle reports (acquisition, engagement, monetization), user reports (demographic, tech), explorations, advertising, and the search bar.

Analyze your website traffic, identify geographic origins and popular pages; explore demographics (age, gender, location, interests) and assess traffic quality by source, with real-time reports and dau wau mau ratios.

Discover how to determine your website traffic using Google Analytics, by viewing acquisition reports, comparing date ranges, and interpreting new versus returning users and geographic patterns.

Identify which countries drive your website traffic using the demographics reports in Google Analytics. Explore country and city breakdowns, engagement time, and revenue to inform targeted marketing decisions.

Identify the most popular pages on your website using Google Analytics reports, engagement metrics, and explorations to analyze entrances, exits, and conversions.

Explore demographics reports to understand who your visitors are, covering gender, age, and interests, to optimize future campaigns and boost ROI.

Identify which sources and marketing channels drive the highest quality traffic and revenue by examining the traffic acquisition report, source/medium details, and return on investment to allocate marketing spend effectively.

Explore real-time reports in Google Analytics to monitor live website activity, see users by source and the pages driving traffic, and validate campaigns during events like Black Friday.

Analyze user stickiness by comparing daily, weekly, and monthly active users (DAU, WAU, MAU) to gauge retention. Interpret DAU/MAU, DAU/WAU, and WAU/MAU ratios on the analytics dashboard to improve engagement.

Learn to monitor traffic spikes or drops in Google Analytics, manage user access to safeguard your account, and link Google Ads to Analytics to measure ad-driven traffic.

Set up custom alerts in GA4 to get instant email traffic notifications. Use suggested insights to configure a daily anomaly with a 20% traffic drop, comparing to the previous week.

Learn how to add users to a Google Analytics account using account access management, choose appropriate roles (viewer, editor, marketer, admin), and securely share data with clients or agencies.

Link your Google Ads and Google Analytics to see the full customer cycle, enable auto tagging, and build remarketing audiences for targeted ads.

Learn the distinction between events and conversions, and master tracking form submissions, phone calls from your site, and marketing campaigns across social, email, and organic traffic with Google Analytics.

Distinguish between events and conversions in Google Analytics 4, including enhanced measurement and turning events into conversions. Identify valuable actions like form submissions or purchases and assign values.

Track form submissions by redirecting to a thank you page and configure a GA4 event in Google Tag Manager, using a page-view trigger to accurately report leads.

Track phone number clicks by configuring click variables and link clicks in Google Tag Manager, sending GA4 events with click text, and validating results with debug view.

Learn to track the performance of individual marketing campaigns using campaign tagging via the campaign URL builder, then view source, medium, and campaign data in Google Analytics.

Master how Google Analytics measures user behavior and audience interactions to inform smarter marketing campaigns and help you understand your website.