
Set up a new Google Analytics account, create a web data stream for GA4, connect it to Google Tag Manager, and verify real-time data on your site.
Access the Google Analytics demo account using the Google Merchandise Store data to gain hands-on experience with GA4, traffic acquisition, and key metrics like users, sessions, and time on site.
Identify which countries drive your website traffic using the demographics reports in Google Analytics. Explore country and city breakdowns, engagement time, and revenue to inform targeted marketing decisions.
Identify the most popular pages on your website using Google Analytics reports, engagement metrics, and explorations to analyze entrances, exits, and conversions.
Learn the distinction between events and conversions, and master tracking form submissions, phone calls from your site, and marketing campaigns across social, email, and organic traffic with Google Analytics.
Master how Google Analytics measures user behavior and audience interactions to inform smarter marketing campaigns and help you understand your website.
Learn how to use Google Analytics from an award-winning Digital Marketing agency owner.
UPDATED FOR 2026: This course has just been updated and is based on the new version of Google Analytics called GA4.
Google Analytics is the most popular Web Analytics tool in the world and is installed on at least 10 million websites!
This course will teach you how to use the tool to measure and improve your websites performance.
Inside the course, you’ll learn:
What Google Analytics is and Why It’s so Important
The Two Different types of Google Analytics Accounts You Can Have
How To Set Up A Google Analytics Account & Install The Tracking Code On your website
Learn how to get access to a real demo account with data you can play around with
Find out the answers to the most commonly asked questions people typically have like:
How To Find Out How Much Traffic Your Website Gets
How To Find Out What Country Your Traffic Is Coming From
How To Find Out What Pages Are The Most Popular On Your Website
How To Find Out What Sources & Channels Send You The Highest Quality Traffic
How to Track Results From Specific Marketing Activities
Expand your knowledge even further and you’ll learn:
How to Segment Your Data To Discover Unique business Insights
How to Set Up Custom Dashboards
How to Set Up Goals To Measure Your Businesses Success
How to Set Up Ecommerce Tracking
How to Set Up Event Tracking
and so much more!
Fact:
Google Analytics is used by:
64% of the Top 500 US Retailers
45% of Fortune 500 companies,
55.9% of the top 1 million domains.
If you're serious about any form of Digital Marketing then Google Analytics is your best friend.
MONEY-BACK GUARANTEE
Before we go any further, let us just say, I don’t want you to be disappointed.
If you don’t like this course for any reason, you can get a full refund in the first 30 days, which is backed by Udemy’s 30-day guarantee, with no questions asked!
This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed.
Invest in your business today and never look back.
Enrol now.