
Explore the basics of persuasion and LLMs, learn how prompts and prompting shape outputs, and discover how LLMs support speaking, selling, defending against manipulation, and social skills.
Master LLM persuasion through prompt engineering by defining tone and voice, performing multiple passes, and adding meta commentary and scores to craft sales and presentation copy.
Learn to use LLMs to generate personalized one-on-one messages, analyze texts for emotions and tone, simulate conversations, and apply targeted persuasion techniques for interpersonal interactions.
Distill conclusions from meetings by extracting insights, meeting minutes, and action items with ai, while vetting for feasibility and avoiding hallucinations.
Explore simulating and automating one-on-one interactions with an LLM to rehearse meetings, tough conversations, and sales pitches, with real-time scoring and persona-based role plays.
Explore persuasion techniques such as situational empathy, confirmatory mirroring, adverse transparency, and tension, and learn to teach LLMs to generate more persuasive one-on-one text.
Learn to apply persuasion techniques like situational empathy, confirmatory mirroring, adverse transparency, and tension in generated conversations and tough-scenario simulations, with explicit labeling.
Power up your public speaking with llms by generating and adapting presentations, openings, and calls to action. Distill conclusions from data and build self-service llm tools for questions and negotiations.
Explore simulating and automating self-service LLMs to support speaking engagements, provide Q and A autoresponses, and scale public presentations through automated workflows.
Learn four persuasion techniques for public speaking and teaching LLMs to generate more persuasive presentations: recency and primacy effects, using positive potential, inserting clear structures, and summarizing key points.
Crunch numbers and derive conclusions to generate a simplified presentation on AI market growth; repurpose content into clear slides and a basic audience version.
Explore simulating and automating selling, pitching, and fundraising with self-service llms for external product and investment information, plus internal training through role-play to boost effectiveness.
Practice building a bot that simulates selling products using ChatGPT, upload product information, and generate tailored sales pitches while managing hallucinations and selling multiple courses.
Learn to tailor web selling techniques using first, best, or only positioning, visualized benefits, and emotional as well as logical appeals to craft persuasive copy and instances with paired techniques.
Demonstrate building a sales playbook, adding a new product, and generating an objection companion, with adaptive prompts and guidelines to tailor to high-ticket cars like Mercedes.
Uncover how to use llms to accelerate selling, pitching, and fundraising—from generating and adapting sales materials to distilling insights, applying persuasion techniques, and automating follow-ups.
Leverage LLMs to negotiate better by generating and adapting contracts and proposals, distilling key terms, and practicing persuasion techniques through self-service simulations.
Generate and adapt coaching agreements with a negotiation assistant, crafting clauses on sessions, fees, pause rights, and 2000 euros monthly, within a three-month, 12-session program.
Explore simulating and automating negotiations with self-service LLMs, using auto responders and role-playing to train and conduct negotiations. Notes risks like hallucinations and the need to keep key terms consistent.
Explore practical negotiation techniques—respect and compliments, giving with a sacrifice, concessions, implementation intention, and open-ended questions—through live role-play and bracketed prompts for effective ChatGPT persuasion.
Leverage LLMs to enhance and accelerate negotiation, covering generate and adapt, distill key terms, simulate and automate, and apply persuasion techniques such as sacrifice, respect and compliments, and implementation intention.
Explore how to generate and adapt text with LLMs for scripts, presentations, emails, and documents, then tailor tone, jargon, grammar, and social skills for specific audiences.
Learn how LLMs distill insights and conclusions from text, extract sentiment and feedback, and summarize documents to support research, selling, and presentations.
Learn to generate, adapt, and distill persuasive text with ChatGPT and other LLMs, then practice applying scripts, tone, and insights from conversations for effective communication.
Learn the mini database approach by building task-specific GPT instances with uploaded data and a persuasion wiki, enabling marketing emails, video scripts, and course promotion.
Tempering LLMs shows how to upload metric-rich mini databases, such as email open rates and video engagement, to bias generation toward high-quality, high-converting content.
Learn to troubleshoot LLMs for persuasion and selling by identifying context limits, degeneration, hallucinations, nerfing, and accountability issues, and apply practical solutions like restarting conversations and separate instances.
Master troubleshooting for generative persuasion with ChatGPT, refining prompts to unlock negotiation techniques, prevent context degeneration and hallucinations, and apply de-identification to protect sensitive data.
Preserve your persuasion by crafting scripts from scratch rather than copying AI outputs, knowing your limits, drawing clear boundaries, and staying actively involved through continual learning and refinement.
Understand generative ai and foundation models, how they produce local gains in text while risking global unpredictability, and how adoption shapes work, ownership, and augmentation rather than replacement.
Identify three tiers of usefulness for gen AI—very useful for rewriting and summarization, somewhat useful for decision support, and dangerous for high-stakes tasks.
Recap the seven modules of the ultimate generative persuasion course, showing how to use LLMs for persuasion, pitching, selling, fundraising, presenting, and negotiating.
THE ULTIMATE GENERATIVE PERSUASION COURSE
It's no news that LLMs like ChatGPT are revolutionising our lives.
And many people are already using them to sell, present, create boilerplate for various documents, negotiate, use social skills with people 1-on-1, and other use cases.
However, current courses don't tell you how to tackle all of these use cases. Much less all of these, at once, in one course.
Besides grouping together all of these persuasion use cases, I also include in this course knowledge of some of the most effective persuasion techniques on the face of the earth (from my Ultimate Persuasion Psychology course) - and I also tell you how to teach LLMs to create text with them, naturally.
This course is not the first one that can teach you how to persuade with LLMs.
...But it is definitely the best one.
LET ME TELL YOU... EVERYTHING
Some people - including me - love to know what they're getting in a package.
And by this, I mean, EVERYTHING that is in the package.
So, here is a list of everything that this course covers:
You'll learn about the basics of persuasion. The four major use cases (speaking and presenting, selling and negotiation, preventing manipulation, and general social skills), the eleven categories of persuasion and manipulation (credibility, consistency, emotional, illustration, standard, pressure, identification, fact, context, labeling, permission), and the five major stages of persuasion (pre-framing, priming, interaction, disarmament and closing);
You'll learn about the basics of how LLMs like ChatGPT work. Their characteristics such as number of parameters, context window length, level of fine-tuning, the attention mechanism, and more. And their drawbacks, such as hallucinations, short context windows, context degeneration, "nerfing" of new versions, and more;
You'll learn about using LLMs to persuade others. The four major use cases covered in the course (generating/adapting text, distilling conclusions from text, simulating and role playing, and automating instances). You'll also learn about what LLMs are good at doing (good at boilerplate, drafts, text without too much factual depth), and what they are not good at (complex topics, counterintuitive facts, intuitive responses). You'll also learn about the three major modes of using LLMs (training from scratch, fine-tuning them, or using them out of the box);
You'll learn about the basics of prompting for LLMs (simulating specific tones, voices, level of detail, text length, specific techniques, vocabulary to include and omit, etc);
You'll learn about advanced prompt engineering techniques, such as imitating specific voices or job roles, performing multiple passes or "sweeps" for different aspects of content, and including meta elements in answers such as scores or recommendations of suggestions along with answers;
You'll learn about generating and adapting text in 1-on-1 situations, such as generating follow-up messages, generating emails, correcting grammar in text, or matching a person's likes and tastes;
You'll learn about distilling conclusions in 1-on-1 situations, such as extracting meeting minutes and action items, or analysing conversation sentiment or the other party's intentions;
You'll learn about simulating and automating 1-on-1 situations, such as role playing specific meetings or interactions, and difficult conversations with difficult people;
You'll learn about persuasion techniques to teach LLMs in 1-on-1 situations, including situational empathy, confirmatory mirroring, adverse transparency, and tension;
You'll learn about generating and adapting text in presenting and speaking, including generating scripts for presentations, scripts for speeches, adjusting the opening remarks of a speech, or adapting presentations to specific crowds;
You'll learn about distilling conclusions in presenting and speaking, including distilling calls to action and key points from presentations, or summarising complex topics or numbers for research for presentations;
You'll learn about simulating and automating in presenting and speaking, including creating autoresponders for audiences to answer questions during presentations or creating full chatbots for speaking inquiries;
You'll learn about persuasion techniques to teach LLMs in presenting and speaking, including the recency/primacy effect, the potential, inserting structure such as numbers, and summarising the key points;
You'll learn about generating and adapting text in selling/pitching/fundraising, including generating presentations and slide decks, subscription documents and memorandums, detailed FAQs or RFPs, or adapting cold messages and follow-ups to specific people, or adapting proposal to specific clients;
You'll learn about distilling conclusions in selling/pitching/fundraising, including distilling feedback and objections from customer text, identifying needs in messages or meeting transcriptions, and identifying the key consequences of contracts or specific clauses in these;
You'll learn about simulating and automating in selling/pitching/fundraising, including creating chatbots with product information, or with investment opportunity information, and also role-playing internally to test your sales knowledge of specific products or offerings;
You'll learn about persuasion techniques to teach LLMs in selling/pitching/fundraising, including the positioning framework of the first/the best/the only, indoctrination, the potential, or selective comparisons;
You'll learn about generating and adapting text in negotiation, generating contracts and agreements, redacting counter-proposals, tailoring responses to negotiator styles and modifying contract sections as requested by the other side;
You'll learn about distilling in negotiating, including identifying key contract terms, key investment terms, and the key consequences of certain clauses under various scenarios;
You'll learn about simulating and automating in negotiation, including creating a negotiation autoresponder to negotiate for you, and a negotiation role-player to drill against;
You'll learn about persuasion techniques to teach LLMs when negotiating, including using respect and compliments, giving with a sacrifice, using progress and momentum, and leveraging implementation intention;
You'll learn about generating and adapting text in general, such as generating scripts and structures, document boilerplates, correcting grammar, toning down jargon, or matching someone's tone or emotions;
You'll learn about distilling in general, extracting research insights, extracting opinions, sentiment, and tone from someone's communication, or just summarising conclusions and insights;
You'll learn about the mini-database approach, condensing information in self-contained files or databases to quickly create instances with specific context for specific purpose, and combining these for various uses;
You'll learn about creating "tempered LLMs", that contain databases with internal tagging of what is successful and what isn't, to generate content that is similar to your most successful pitches/scripts/copy;
You'll learn about troubleshooting multiple problems, such as context degeneration, sliding of the context window, hallucinations, nerfing of recent versions, and accountability for LLM outputs;
You'll learn about preserving your persuasion - how to keep your skills sharp when you are automating most (or all) of your persuasion efforts, with best practices for this;
MY INVITATION TO YOU
Remember that you always have a 30-day money-back guarantee, so there is no risk for you.
Also, I suggest you make use of the free preview videos to make sure the course really is a fit. I don't want you to waste your money.
If you think this course is a fit, and can take your knowledge of dealing with change to the next level... it would be a pleasure to have you as a student.
See on the other side!