Ultimate Content Writing Course for Beginners

We start by taking a look at the massive dominance of Google in promoting the visibility of one brand over another. We also see how Google relies on high quality content writing to know which brand needs to be elevated over another in search results, and thus give such brands a better opportunity to close sales online. We see the role of content writing in boosting engagement and bringing revenues for the brand.

You might be interested to know if there is scope for content writing. Well, there are 500 million active websites in the world who compete for the coveted 1st page Google rankings. And there are only 10 companies that will be listed in 1st page of Google search results. It is well-articulated and SEO-optimized content that will take a webpage to this position on search results. So all websites need good quality content. And this denotes the demand for content experts.

All content can be broadly classified into two key types – informative content (made to inform and educate) and promotional content (made to sell a product/service). We look at points that differentiate the two forms of digital content. This lecture also takes a look at several examples that substantiate the understanding of these two types of content.

Students get to see what the ideal blog structure looks like. They keep this in mind when developing an engaging blog that logically flows from one angle to another without straying away from central idea of the blog topic. The lecture also looks at the key components of a winning blog for digital marketing.

The very first thing that the reader notices about your blog is the blog title. Content writers needs to utilize 8-10 words to tell what the blog is about. This lecture looks at some proven ways to build a blog headline in a way that it attracts the reader’s attentions and gently prods them to read further.

The intro lays the foundation for a powerfully compelling blog content. It serves the need for keeping the audience attention hooked to make them continue reading till the end of the blog. This lecture looks at some smart ways to create a blog introduction. Such well-crafted intro will help amplify engagement factors considerably.

Once the reader moves past the blog title and introduction, he/she comes to the body of the content. We see how the body of the content needs to be created to hold the reader’s attention for the maximum amount of time. This lecture also shows how the content can be offer an enjoyable reading experience, so that the reader doesn’t feel drained after reading it.

A conclusion is usually the last set of words that remain in the mind of the readers even after they have closed the browser. This lecture looks at ways to craft a good conclusion that works hard to meet your engagement goals after the reader has completed reading the content.

When you communicate with your potential client, you would want to sound authoritative. You may want to use words that are common in the digital marketing landscape. This lecture introduces you to many such words that are routinely used in communication with content writers for SEO / digital marketing. Know about them and be more confident facing your next client.