
Invest time or resources to unlock exponential growth and learn from a mentor. Discover your why, set core values, dream big, and go with the flow of entrepreneurship.
Learn how a Belgian entrepreneur turned lightning video editors into a video marketing partner for multinationals while applying the why not three work-life balance framework—health, wealth, and relationships.
Elvira discusses an on-premises solution similar to Clickfunnels, usable for individuals or companies with everything they need, servicing about 50 clients, with excellent advice to apply.
Learn why knowing yourself matters for branding success, and explore accessible personality tests like the Big Five, Penn model, and Mires Break to identify strengths, weaknesses, and aspirations.
Explore the four stages of the stairs of competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence, and learn how to advance skills with practice and awareness.
Discover your passion by revisiting childhood interests, mapping skills, and identifying what truly excites you, then study the market and assess risks to plan a purposeful startup.
Map your dreams with a vision board by following a four-step process—mindset, goal listing, image visualization, and building a digital or physical board using templates and images.
Explore eight methods to create a brand name, including using your own name, acronyms, and blending words. Assess domain availability, trademark potential, and pronunciation to ensure a distinctive, scalable name.
Apply logo design principles by crafting simple logos that are easy to recognize, stay in customers' visual memory, look great in black and white, and allow color to add personality.
Discover how leading brands like Headspaces, Airbnb, Chobani, Thinx, and Starbucks build memorable branding through original design, storytelling, and customer experience, from playful animations to community-focused content and mission-driven messaging.
Explore essential branding terms, including brand, brand equity, brand experience, and brand extension, and learn how identity, image, licensing, personality, partnerships, rebranding, and repositioning shape value and perceptions.
Define your brand purpose to anchor your identity, explain why the brand exists beyond profits, and build loyalty and trust through meaningful customer connections.
Define the brand purpose as the philosophy behind your business, guiding change, and distinguish it from mission and vision by answering why, how, and what.
Define your brand mission to focus on today and how you add value. Envision a future vision showing where you will be in 10, 20, or 30 years.
Design visual assets, including videos, diagrams, infographics, screenshots, and images, to engage and influence your audience while building brand consistency early to support growth and expansion.
Create a simple logo that reflects your business and leaves an impression; keep brand colors to three or fewer and secure ai, png (transparent), and jpeg files for different media.
Position your brand by analyzing customers, competitors, and capabilities to identify market gaps, then craft an authentic positioning statement framed in three words and reflect it across all brand elements.
Showcase your brand online by optimizing a fast, well-designed website that makes a strong first impression and guides prospective customers to engage, following the six rules of a branded website.
Define yourself with a one-word mantra to guide your brand and website, clarifying your unique sales position for customers; then create a simple logo and brand guide.
Choose great, professionally taken images that convey your brand and emotions, and use stock photos when possible, while keeping your website simple with whitespace and mobile friendliness for better usability.
Apply ESCOs strategies to boost discovery by identifying key search terms—business name, location, services, and staff. Tag them on your site and social content, and use full names.
learn five easy ways to build a cohesive brand on social media: stay consistent across platforms, define a human tone, post relevant visuals, and time posts using analytics.
Explore product packaging as a brand story through materials, graphics, colors, and typography, and tailor it to logistics, target customers, and sales channels.
Discover six basic principles for branding your ad, including defining your customer, crafting a strong USP, creating intriguing creative, ensuring credible claims, clear contact information, and ongoing testing.
Define your culture code and align customer support with brand values to boost trust, transparency, and lifetime value through outstanding call centers, online interactions, and customer feedback.
Develop a long-term brand strategy centered on mission, vision, purpose, values, and consumer emotions to craft a flexible visual identity and messaging aligned with competitive environments.
Be consistent with your brand to build trust and clarity. Align every element with a strong brand strategy, share relevant content, and keep branding guidelines close.
Foster loyalty by harnessing employer branding to attract and retain talented employees through a cohesive brand image, working culture, and storytelling with testimonials and assets.
Explore how leading brands use diverse marketing channels, budgeting strategies, and campaigns to stand out, while examining four global brand marketing efforts and the nightmares they've faced.
Trace how Dove built a purpose driven brand through the Real Beauty campaigns, anchored by a 2004 study of 3,200 women, and note the 2017 Bottle Gate misstep.
Analyze how Dove's real beauty campaigns and the Self-esteem Project built a trusted brand, then faced miscommunication and public backlash from limited edition bottles.
Examine Pepsi's celebrity branding and market-share dynamics, contrasting Coca-Cola's 42.7% US share with PepsiCo's 30.8%, and note Kendall Jenner's 2017 two minute ad controversy that was pulled.
Analyze Pepsi's public apology after a controversial ad, focusing on quick action, removal of the content, and Kendall Jenner's response to illustrate learning from those mistakes.
Learn branding lessons from the Pepsi controversy: avoid sensitive trending topics, invest in CSR through action, own mistakes, and avoid political messaging to protect brand perception.
Discover how Adidas uses email marketing to boost brand awareness and loyalty, delivering high-volume, measurable messages with open and click insights, including welcome emails and discount offers.
Adidas drew branding backlash with a 'congrats, you survived the Boston Marathon' email tied to the 2013 bombing, illustrating how insensitive wording harms brand perception.
Adidas recovered from a misstep after a faulty email by issuing an apology and launching Here to Create Legend campaign delivering thirty thousand unique race videos from the Boston Marathon.
Develop crisis management skills for branding by mastering rapid email responses, checking information accuracy, taking responsibility, and expressing empathy during crises.
Explore the booming e-commerce landscape, where online shopping reshapes consumer behavior and brand campaigns. See how retailers like HLM migrated to online storefronts with strong websites and content.
Analyze a fashion branding crisis where a retailer used a hoodie with the text 'coolest monkey in the jungle' with a young African model, triggering global outrage and widespread protests.
Explore how H&M's two apologies addressed offensive imagery, highlighting the difference between apologizing for actions versus offending people, and how diversity and inclusion programs followed.
Very unique is that we update our course every couple of weeks, and host online workshops, so the value of the course grows exponentially for users who stay longer.
--Certification for people who finish this course included--
--Coming from a 2x award winning team working with clients from Silicon Valley to Amsterdam--
Do you believe in making a real positive impact on people?
In this branding course, we reveal all the behind-the-scenes principles of our branding and social media marketing teams, and how that lead to multi-million-pound deals including real live interviews from Global leaders at Google, Reddit, to several YouTubers with millions of subscribers starting new channels, and many more... .
This course will focus on a great fundamentals overview of how to start your branding journey, in such a way that you save money once you start scaling. Premium principles will be covered in detail to ensure quality and consistency in your brand no matter the stage. We will include case studies and step by step walkthroughs so you can start with confidence as a branding expert.
Do you want access to a world-class team of people who are grinding every day in growth hacking and performance marketing?
In this course, our focus is on you. We are daily practitioners giving you answers when you ask them in the QnA. Making sure you get the most cutting-edge advice out there.
Are we the real deal?
Please check out the video testimonials from our executive clients who run 7+ figure businesses. And previews of speeches we were invited to speak, like Google Startupgrind.
These principles we're about to teach you are based on our very own blueprint and have been featured on TEDx, Google StartupGrind, and many more...
Outside of using these principles to help others, we also use them daily on our own team of over 50+ people, and they have been proven to work under the most extreme cases with people dealing from small startup teams to large corporates who have dealt with all the struggles you can have in advertising and marketing.
If you've ever struggled with people "not getting" what you stand for, or knowing how to set up your business branding basics to boost your website and socials. Then you'll definitely love having access to our team.
We're practitioners, that's why we can provide real use cases, 24/7 support, and a certification from an organization that has delivered thousands of trainings to corporate organizations worldwide.
This specific ELITEx Branding course is approx. 20 hours and more heavily focused on getting you up and running. In this course, we will be focused on:
Fundamentals
Behind-the-scenes
How to set up your personal branding as well as your business branding as an entrepreneur.
Expert interviews (From YouTubers with 5 million + subscribers to Startup Entrepreneurs with 1 million + clients, as well as some surprise marketing champions and global corporates)
Even though it is smaller, it's still ongoing and will be updated monthly with new QnA videos until we've answered all your questions. You can request the next topic once inside the course. So make sure to stay engaged once inside.
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THIS IS FOR PEOPLE WHO ARE INTERESTED IN:
Branding, Marketing, Social Media & Digital Marketing Training
Starting with Branding by learning the basics
Learning the fundamentals of Branding management and how to explain them to others, so they know the strategies behind all writing, design, advertising, and branding techniques
Beginners who are starting with marketing or branding and in the tech sector or a startup/scaleup
Branding management
Social Media management
Branding training topics
Branding exercises
Branding strategies
Beginner training
Branding Fundamentals for beginning marketers
Branding tools for instructors who need more assets to scale their social media
Design tools for instructors who need more royalty-free assets for their teams, like templates, proposals, and more...
Training your marketing team
How to guide your Branding team
A great new way to create additional revenue and give yourself more credibility
Great step-by-step process and history to explain Branding better to beginners
DO NOT BUY THIS COURSE IF:
Only parts of this course may be relevant for you if you are a professional Chief Marketing Officer or doing 7 figure sales and up. For that, you'll need our more in-depth courses.
This course is heavily focused on attracting what you need to get started or improve your basic teachings. You need to be comfortable with advertising and putting yourself in the digital world with your brand to people on the internet to accomplish this.
Even if you are a beginner or advanced, our entire team is here to answer your questions, so if you have a unique situation, getting this course is a cheaper way to get access to us.
Extra 10+ hour Expert interviews included.
* And a ton of extras, QnA's, Free update videos, More content, more expert interviews ...
A BRAND NEW WAY TO DO IMPACTFUL BRANDING!
Do you also find it extremely difficult to focus and stay in the moment – where you are actually succeeding at great branding?
For the first time ever, as ELITEx, we’re launching the ultimate online digital marketing training.
We’ll be teaching you how we came up with our teachings through countless interactions with our clients from all over the world, from Silicon Valley to Amsterdam, and how we scaled it within our organization of over 50+ people. The best thing is that you can have zero experience starting out and we'll be able to guide you through the essential strategies of sales.
IS THIS PERFECT FOR YOU?
This is perfect for you if you’re a business owner, freelancer, or student that is looking to create a career path and wants to learn proven marketing strategies and practices... Whether you're a beginner or seasoned marketing expert we'll cover the basics of marketing in this course.
Our practices have been featured in small rooms as well as in front of global audiences with thousands of people at our events.
GET READY!
If you ever wondered how to start your marketing career or explain certain practices to your team… but the only thing stopping you is the experience or lack of resources, then this course will be worth it to you.
...
We’ll be walking you step by step through the following:
FUNDAMENTALS OF BRANDING & STRATEGIES ON A GLOBAL SCALE
Learn how to set up your branding consistent for each platform, start and automate the branding process even as you start scaling to multi million revenue, and much more...
BRANDING IN THE DIGITAL AGE
The basics of how to adapt traditional methods in the digital age, and automate all your boring tasks. So that you can understand or teach others who are more practical and need the exact strategies to become successful.
+ MANY EXTRAS
...
LEARN
Our learning platform is updated monthly with new videos. If there is a certain topic you want to know about, please request this by asking us a question on the Udemy Platform. Our support and instructor team answers quickly.
Of course, the practical experience is half the work. That’s why we also invite you to our virtual job shadows, and any of our events, to really get practical with everything you learn. That's right, free access giveaways to our members to visit a live event.
CULTURE
We invest highly in the community culture, with live events, meetups, feedback Fridays, and collaborations. It is our everyday mission to create a creative, safe, and fun environment to thrive in.
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ABOUT US
The ELITEx Program is a private online training community founded in 2018.
It’s the ultimate online school for impact creators, designed to teach you how to build and scale any skill that has the potential to bring good into the world and impact human lives, even if you have no idea where to start or you have no technical skills or knowledge.
Each year we have thousands of new people from all around the world enter our online training programs, and live events and I want to make sure that you can make an informed and educated decision on whether the ELITEx Program is right for you.
What people say about our live in-person events
“The event was fun, energetic, and inspiring… Thank you so much team, keep doing what you do, and stay in the core of all this energy.”
“This Event really opens up the calendar... I think it’s a win-win situation. I’ll definitely be inviting other partners to join the event as well.”
“What I really liked at this event is that it’s about giving back… You can be successful. But you can have even more success if you’re in an inspiring environment and today was all about that!”
“I think this event is one of those potential partnerships where you can get a lot of value out of it.
Thank you so much for having us and helping us with the preparations… It was really joyful to be here!”
“The giving back concept of the event as well as the people making impact is what I love. I think this is the start of a great initiative… Initiatives like this should be started in other places as well.”
“Empowering, inspiring, and connecting with other people...”