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UI UX Design Master Course: become a better designer now.
Rating: 4.4 out of 5(78 ratings)
527 students

UI UX Design Master Course: become a better designer now.

Become a professional UI/UX designer by learning the strategy, the communication principles and the design thinking
Created byLuca Panzarella
Last updated 1/2022
English
English [Auto],

What you'll learn

  • How to create a wireframe
  • How to create a customer journey
  • How to identify a target and a persona
  • How to create a sitemap
  • Good web design principles
  • Design thinking

Course content

2 sections • 30 lectures • 2h 23m total length

  • What is UX?5:58

    Define user experience as the study of the relationship between a user and a product or service across physical and digital worlds, guiding design to prevent frustration.

  • The goal3:26

    Clarify the client’s business goal and the problem to solve, asking broad questions to define success and guide end-user design.

  • Identify the business goal of your favorite site
  • target & personas8:48

    Explore the difference between target and user personas, using analytics and qualitative insights to prioritize features and tailor content for real user goals.

  • Create a persona sheet
  • The competition6:25

    Identify competitors by need, analyze how they communicate, target customers, and business models to inform product strategy and timing in a competitive market.

  • Features6:24

    Prioritize features by importance and feasibility to stay within budget and timeline. Emphasize essential capabilities like an ecommerce store and order processing, while negotiating less critical features.

  • Metrics2:54

    Define a measurable objective to assess user experience impact by tracking user actions—clicks, purchases, and signups—and maximize actions like visits, time on site, and newsletter signups.

  • The "messy middle" and the customer journey6:13

    This lecture explains the messy middle of the customer journey, detailing the exploration, evaluation, and decision phases and how prior experience and channels shape the path to action.

  • The customer journey: an example9:34

    Explore the customer journey of planning a honeymoon, from exploration and quotes to tailor made travel decisions, destination selection, and reassuring post purchase experiences.

  • Create a customer journey
  • IA: Information Architecture6:12

    Explore how information architecture shapes site structure and navigation by organizing content, categories, and labels to meet business goals and user needs, with bookstore and restaurant examples.

  • The sitemap1:22

    Design a site map from your information architecture by turning pages into blocks and navigation into arrows. Explore tools from pen and paper to Octopus for complex navigation.

  • The sitemap of a personal site3:11

    Use Octopus to build a personal site sitemap by editing the main page and adding sections such as about, portfolio, and contact, while visualizing content blocks and navigation.

  • Create a sitemap
  • From sitemap to wireframe8:55

    Learn to draft wireframes that show page structure without visuals, emphasize one objective per page, and validate navigation with the trunk test.

  • Wireframe: how to get started6:15

    Learn to start wireframing by studying and copying professional sites to master exploration and evaluation phases, then analyze headers, main content, sidebars, and the acquisition funnel.

  • Create your first wireframe

Requirements

  • Desire to learn and a willingness to be challenged.
  • An open mind
  • It's recommended having a free or paid account to a design software: Figma, Photoshop, Sketch or similar.

Description

Do you want to become a real web designer, but you don't know where to start?

When you have to study UI (user interface) or UX (User experience) design, it's fundamental to start from strategy and design thinking and only after learning this it's ok to start learning the software. 

That's why in this course we start from the theory and then we go forward with pratical lessons, analyzing dozens and dozens of websites and landing pages. Also, don't forget to put yourself to a test with the assignments!

In short, it will be a journey full of things to learn, and the only thing that matters will be this: that you arrive at the end of this journey having learned the fundamentals of user experience and web design.

Are you ready for it?


What the other students say (review translated from the italian version of the same course):

***** Michele D.

"As a complete beginner I found this course very well done. The topics and chapters are well structured, the teacher was clear and exhaustive."


***** Alice P.

"Competent and engaging teacher, a course where you can't get bored. A lot of food for thoughts and practical advices useful for customer management."


***** Maria Felice R.

"I'm trying to learn a new profession from scratch, so I'm studying a lot of very complex technical topics in a short time, and I must say that I find Luca's course interesting and well done. In particular, in addition to the competence, I appreciate the way he explains, engaging and fun, which makes everything more pleasant and light."






Who this course is for:

  • web designers
  • ux designers

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