Masterclass in Marketing Psychology
What you'll learn
- How to create effective messaging for Marketing Campaigns: online and offline
- How to advertise products for making the right impact
- How to establish trust through body language
- How to persuade and influence customers
- How to establish rapport
- How to close sales
- Understand the psychology of colours
- How to create establish and convey Brand Personality
- Choosing the right medium for communication
- That the individual be open to exploring ideas
This course aims to make you a Jedi of Marketing Psychology within approx. 3.5 hours. This Udemy course is to learn what works and how to get results – fast!
In this course I will show you how to:
· How to create effective messaging for Marketing Campaigns: online(#Digital Marketing) and offline
· How to advertise products for making the right impact
· How to establish trust through body language
· How to persuade and influence customers
· How to establish rapport
· How to close sales
· Understand the psychology of colours
· How to create establish and convey Brand Personality through the use of colors
· Choosing the right medium for communication
The Topics that we shall cover in this course are:
· How to establish and use Credibility
· How to get people to like you using the principle of Similarity
· How to make use of power to ensure Compliance
· How to make an emotional appeal
· How to use fear correctly
· How to use arguments tactfully to persuade clients
· How to appeal to the innate motives of people
· When is drawing conclusions for others a good idea
· How to choose an effective medium for communication
· How to use the principle of Scarcity to influence: Make sales, close sales, using it as a differentiator
· How to Use the principle of Reciprocity
· Understanding and using Colour Psychology for Branding
· How to establish Trust and Rapport through Body-language
I, Vikram Kaushal, am passionate about Human Psychology. My work defines me and I’m here to share with you the exclusive knowledge that you need be successful at any form of Marketing or Sales.
Who this course is for:
- Anybody who wants to increase personal influence and success
- Marketing Professionals: Online and Offline
- Students pursuing Business courses
- Social Influencers
- Public Speakers
Hi, I'm Vikram Kaushal. Thanks for checking out my course.
I have been a trainer/coach for more than 11 years, having trained more than 8,000 students in live face to face sessions, in as diverse subjects as Psychology, Sociology, Ethics, Social Justice, Economics, Polity and International Affairs. I have taught in highly reputable institutions and many of my students are now highly ranked Administrative Officials, Judges and Corporate Executives. I am also a Marketing Consultant for IT companies advising on Branding and Marketing strategies and delivering training sessions.
I have a deep interest and flare in Psychology and I am a published author on Subjects such as Attitude Change and Emotional Intelligence.
I have earned multiple educational qualifications. I have pursued courses in Ethics and Sociology. I also have a degree in Electronics and Communications Engineering.
I have had a life of wide experiences. I've worked in MNCs as an Electronics and Communications Engineer, I've also studied law briefly and worked as a trainee apprentice in a reputable law firm. As a trainer for UPSC aspirants I have worked for more than 15 organisations.
I am a happy father and husband. I love travelling and am an adventure enthusiast. I love parties, but I'm also an avid reader. I'm a philosopher of sorts and write in variety. I've known struggle and I welcome it. I believe in living life.