Typography From A to Z

Explore typography vocabulary, including tracking and kerning, and learn how different programs implement these adjustments to meet client design goals.

Learn kerning and tracking as typography tools to boost legibility, making careful spacing adjustments for a visually pleasing result, with real-world examples of good and bad kerning.

Explore typography basics by adjusting paragraph spacing, removing rag, and correcting widows and orphans to improve readability in body text.

Apply placeholder text to visualize paragraphs, fix ragged edges, and eliminate widows and orphans while adjusting tracking and kerning to improve readability.

Provide a quick overview of typography tools in illustrator, photoshop, and design apps, covering font book, character and paragraph controls, kerning, tracking, and type on a path and vertical type.

Learn to manipulate type in Illustrator by turning text into outlines, expanding it into vector shapes, and editing anchor points and handles for precise typography.

Demonstrates manipulating type in Photoshop with the type tool, masks, and selections; compares typography across InDesign and Illustrator and highlights fonts, paragraph styles, and effects.

Learn how InDesign links text boxes to create flowing magazine text and how paragraph and character styles control typography for print layouts.

Recap the vocabulary section with a quick quiz covering font vs typeface, kerning, and leading (referred to as letting), plus using Illustrator for vector format.

Explore the classifications of type, including the Ruediger scale and the box system, to identify a specific classification type and select the best Hypatia's for a given situation.

Explore standard typeface classifications, from the weight and width on a scale to black letter, old style, italics, and scripts, with examples like Garamond and Universe.

Explore script typefaces and the box system's nine classifications, and apply them interchangeably to understand the graphic category that includes everything else.

Learn practical typography classification to describe typefaces to designers and clients. Explore graphic, slab serif, script, modern sans serif, and old-style classifications and their use and readability.

Explore how to classify type pieces by time period and appearance, review quiz answers, and solidify understanding of old style, modern, and graphic typefaces.

Apply user experience concepts to design two ads for a health food store and a central bank, targeting distinct audiences and communicating personalization, GMO-free trust, and brand identity.

Review a user experience recap that clarifies motion classifications and how they influence the message to the viewer, while highlighting the role of type in effective communication.

Explore typography in application design by applying point size, contrast ratios, and other type rules across interfaces in this introductory video series.

Explore contrast in web app design, from 30 percent to 15 percent differences, and learn how readable, user-friendly interfaces improve legibility on phones.

Create a splash screen as a quick sequence shown while assets load, showing the app logo and loading text; experiment creatively and compare your choices to the instructor's assets.

Explore the splash screen design decisions for the panda extravaganza app and learn how loading sequences with dot animations enhance the user experience on the iPhone grid.

Explore how typography hierarchy and color choices drive attention and urgency in ads, with examples from Best Buy, Gap, Nike, and Target, highlighting sale text, percent off, and time-sensitive offers.

Discover how to design ads in multiple languages, using French as an example, by setting language in paragraph styles and the language controls for proper spelling and dictionary checks.

Explore web versus print advertising by size and hierarchy, highlighting how web ads use a small space with 25 percent off, while print ads leverage large real estate for headlines.

Apply type holography techniques to design a web advertisement for a budget cell phone company, exploring font styles, logo treatment, and multiple variations for a 23–27, cost-conscious audience.

Explore plain text logos, analyze real-world examples from Evolution Fresh to Netflix to see how typography conveys emotion and brand identity across sizes, and learn Illustrator in the next video.

Recaps logo design concepts from typography, offers cheat sheets to brainstorm logo ideas, covers strategies for plain text logos and logos with graphics, and previews print media biography.

Explore typography for print media—from magazines to billboards—covering standard point sizes, character use, and preparing files for high-volume printing services.

Design a campfire inspired print ad for a Denver food truck targeting young professionals aged 22–28. Create image-free 11x17 posters for telephone poles with logo and cozy comfort food vibes.

Master typography for print by learning classifications, choosing type pieces, and packaging assets for printing services. Prepare yourself for real-world large print jobs and upcoming digital publication prep.

Explore digital publishing by optimizing typography and files for screen viewing across devices, ensuring designs look sharp on laptops, desktops, and iPads.

Demonstrates how to create a digital publishing interactive invitation with a white background and gold accent, a centered rsvp layout, and a two-layer button with hover state.

Master digital publishing by balancing file size and quality across devices, selecting the right file type, and completing an interactive digital file and final quiz.

Master typography fundamentals by reviewing vocabulary, kerning and tracking, understanding font classifications, and applying type across print and digital media, including apps, web, and email, with a final recap quiz.

Review the type Achrafieh quiz for a quick recap and identify areas to revisit; keep classification slides, the nine to seventy-two point sizes sheet, and logo assets for future design.

Final notes urge you to start your job search after course, using freelancing platforms like inlands and up work, and to fail harder to gain experience before the final quiz.

review the typography course content one last time by revisiting vocabulary and classifications, answering the questions, and taking a final intermission before sealing your understanding.

Master tracking and spacing in typography, classify typefaces as traditional, transitional, and humanist, and apply modern, consumer-first design for banking sites with an 18-point minimum.