Typographic Logos: Typography and Lettering for Logo Design
What you'll learn
- You will be able to come up with an idea, create thumbnail sketches, and refine your design into a finished type-based logo.
- You will be able to download the working files that were created in the video so you can see them up close.
- Even though beginners are welcome to this course, you should already have some familiarity with Adobe Photoshop and Illustrator to get the most out of Lectures 13 through 19 of this course. These sections are Mac software focused at an intermediate level. If you understand layers, various tools, and how to draw objects in Photoshop and Illustrator, then this should be enough for you to follow the computer sections of this class.
Learning and improving upon your type-based logo designs is one of the most important investments you can make in your design career. In this course we'll go over the entire process of creating a type-based logo, from idea to implementation. Let's get started!
In this course we'll cover:
- How to find and apply inspiration
- Learn the Digital and Analog Tools you'll need to create your logos
- Use both Traditional and Untraditional tools to create your logo
- Special techniques to refine your design
- How to structure letterforms and overall composition
- Sketch design thumbnails
- Create a clean vector design
- Implement color theory, shading, and add a 3D effect
- How to add texture in Photoshop and Illustrator
Then it's up to you to take these methods and create something incredible!
As a bonus, you will also receive:
- 26 Bitmap Textures to use in Illustrator
- 26 Photoshop Brushes to add texture to your own designs
- A collection of vector halftone gradients
- The finished "Typographic Logos" design in vector format
Who this course is for:
- This course is for anyone who is interested in improving their type-based logo designs.
- This course does not cover icon design or logo designs that do not contain lettering.
- This course shows the process of creating a type-based logo. However, it is not focused on the history and fundamentals of type.
Ray's extensive background in the surf apparel industry started in 2002. Since then he has designed for many of the top surf apparel brands in California and Hawaii, such as O'Neill, Billabong, Ocean Pacific, BodyGlove, and Local Motion. He is the founder of TheVectorLab, a website that offers graphic design resources, tools, and tutorials. As a graduate of the Art Center College of Design in Pasadena and Florida State University his experience is backed by a mix of business and design knowledge.