Twitter Marketing Best Practices & Analytics for Business
3.5 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
107 students enrolled

Twitter Marketing Best Practices & Analytics for Business

Go from Basic set-up to Advanced social media practices & Power Tools on Twitter for your Business or Corporate account.
3.5 (15 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
107 students enrolled
Created by Josepf Haslam
Last updated 7/2013
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 11 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Effectively set-up a Business Twitter Account.
  • Identify Content Marketing opportunities for your Brand.
  • Learn how to use basic tools like Link Shortners & Photo-sharing Services.
  • The art of the #Hashtag for social listening and engagement.
  • Learn the five basic approaches to social marketing and how they may fit your corporate goals.
  • How to identify and then find your micro-segment audiences on Twitter.
  • How to use Twitter Search to listen, engage, and build your account!
  • How to use Twitter Power Tools such as,, SocialBro, and others to analyse key marketing activities.
  • How to use social monitoring tools such as Hootsuite to listen to conversations, identify trends, and facilitate engagement.
  • How to use Twitter Analytic tools to measure campaign objectives and successes!
  • Certain graphical and content requirements will be uncovered as the course goes along. These are fairly straightforward and should not impede progress.
  • A basic understanding of social media is not necessary, however, students with working knowledge of social media will take more out of the first run through of the course.

This course is designed to take you from zero to advanced on Twitter in a very methodical and time effective way.  Users of any level will benefit from the materials.  I believe in working toward the end in mind and realize that certain concepts require experience to really sink in. 

The course is very modular and is built around Ten 5-8 minute videos.  You can whip through all of the segments, however, I suspect that you will be coming back to a few of them over and over as you come further up the learning curve. 

Some of the modules will be broken out into their own courses for those who want even greater hands-on experience and depth; for example in how to use advanced power tools to enhance their Twitter campaigns.

Take this course if you want a well rounded Professional looking, Business or Corporate Twitter account / and subsequent marketing campaign.  This course sets you up for success and is a pre-requisite for more advanced courses in the series.

Who this course is for:
  • Anyone who is involved with a Business or Corporate Twitter or social media campaign.
Course content
Expand all 11 lectures 01:06:40
+ Course Overview
1 lecture 01:43
This quick promotional video highlights the course objectives.  The attached supplemental materials highlights learning from across all of the upcoming modules.
Preview 01:43
+ How to set-up your Twitter account for success!
5 lectures 29:46
Why you should use Twitter and the basics of how to effectively set up an account.

Outcome of this session is to quickly and effectively set up a professional looking Twitter account.  Tips and reference materials may be found in the Supplementary Materials.

Preview 06:50

•Graphical Assets

–Professional looking profile picture

–Header Image

–Background Image

•Corporate email address

•Some ideas on a name

–Be creative but short

–Your actual name will show in the stream as well

Checklist of Items to have on hand.
6 questions
5 basic Marketing Campaigns to consider on Twitter.  We review each of the 5 types with working examples leading into the sessions "How to Tweet" and "How to get visibility on Twitter".
Preview 06:04
Quick Recap of social media Campaign types and practices.
Recap of the Social Media Marketing Types.
3 questions
You have an account so now just Tweet away? No! Let's set-up a couple of valuable tools first!
How to do your first ever Tweet?!
Some essential items to prepare your account with before you start tweeting away.  And they would be?
How to prepare to Tweet!
3 questions
We will cover Twitter Trends, Hashtags, hashtag definitions, and how to use Twitter Search and Advanced Search to look for ways to create visibility for your Tweets.
Hashtags and how to get visible on Twitter.
Let's review some of the important terms related to the visibility of your Twitter stream.  Or, why all Tweets are not created equal.
How to get visible on Twitter.
5 questions
A quick review of Lectures 1-4 and many more power tips! 
Section Review with more Process tips and tricks!

What's in your wallet?  Or in this case, your bag of tricks to create an effective social media marketing strategy?

Process is how to succeed.
4 questions
+ Power Tools and moves for Corporate Twitter accounts.
5 lectures 35:11
We all hear that Content is King.  Well, how do you effectively create and curate content on Twitter?  Power tools.  We're going to enhance your capabilities with some pretty cool tools,  Hold on to your hats.
Content Creation and Curation on Twitter
How do we understand what types of content are popular or engaged on social media?  We search and listen!
Content Creation and Curation
4 questions
There are many simple was to go about "making friends" on Twitter.  We're going to look at tools and techniques to help you build an engaged audience!
Maximizing you Audience on Twitter -- tools and techniques.
Ways of building audience on Twitter, including the concept of micro-gifts.
How to Maximize your audience on Twitter.
4 questions
How to measure and analyze marketing activities on Twitter.
Twitter Analytics -- Tools to measure the effectiveness of Campaigns/Activities.
Social Media monitoring tools such as Hootsuite allow you to quickly and effectively monitor your community and keyword searches.  They help you keep your finger on multiple pulses at once and will allow you to peer across many platforms at once.
Using Social Media Monitoring Tools to bring it all together.
Video review of the past Nine Lectures.
End of Course Review.