Twitter for Business

Learn to Twitter for Business and Master Twitter Marketing
Rating: 3.6 out of 5 (446 ratings)
22,193 students
Twitter for Business
Rating: 3.6 out of 5 (446 ratings)
22,193 students
Why You Need to be on Twitter for Business
The Anatomy of Twitter
How to Secure Your Twitter Account
Legal Ramifications of Maintaining a Twitter Account
How to Launch an Account, Tweet, @Mention, Retweet and DM
How to use Favorites for Business
How to Find to Right People to Follow
How to use Link Shorteners
How to Install Tweet Buttons, Follow Buttons and Faves Widgets
How to use Hootsuite and Filter Streams by Klout Score or Keyword
How to use the Twitter App, Instagram and Foursquare
Best days and times to Tweet
What to Tweet about and best practices for getting Retweeted
Branded vs. Personal Twitter Accounts
Personal vs. Professional Tweets
Benefits and Drawbacks of Autotweets
And much, much more

Requirements

  • You will need a current web browser
  • You will need a Twitter account (free)
  • You will need to know how to cut, paste, drag and drop
Description

Now that you know how to use Facebook for Business, learn Twitter for business and add Twitter marketing to your digital job skills.

There are 465 million Twitter accounts sharing 175 million tweets each day. Twitter is where business professionals shares news and information, build and strengthen their network of contacts, generate leads, develop new business and even get hired.

If you want to leverage the fastest and most intimate online social network for business, take this course right now and learn to Twitter.

You don't need to be a techie to take this course. Whether you're a digital immigrant or a Facebook ninja, this course is for you!

This course also includes an arsenal of supplemental materials including exclusive audio recordings of discussions with some of the biggest thought leaders. Learn about Twitter today.
Course content
6 sections • 46 lectures • 7h 35m total length
  • Overview
    02:19
  • About the Instructor
    02:12
  • Promotional Material
    01:15
  • Housekeeping
    01:39
  • Intro to Twitter
    02:08
  • Anatomy of Twitter
    02:36
  • Anatomy of a Tweet
    06:45
  • Security and the Law
    03:30
  • Why Tweet?
    11:08
  • Launch an Account
    12:07
  • @Mentions and Hashtags
    11:06
  • Hashtags in Practice
    05:26
  • Direct Messages
    04:51
  • Favorites
    02:23
  • Followers, Following & Lists
    05:04
  • Finding Twitter Users
    06:21
  • #Discover
    02:10
  • Link Shorteners
    07:13
  • Tweet Button
    04:54
  • Advanced Search
    04:14
  • Follow Button
    05:11
  • Faves Widget
    05:26
  • Hootsuite and Klout
    17:43
  • Twitter App
    08:11
  • Instagram
    05:24
  • Foursquare
    08:28
  • What to Tweet About
    04:06
  • When to Tweet
    02:14
  • Getting Retweeted
    02:20
  • Branded vs. Personal Twitter Accounts
    03:18
  • Personal vs. Professional Tweets
    04:42
  • Auto Tweets
    03:07
  • Next Steps
    01:02
  • Case Study: Palms Casino
    04:11
  • Case Study: Whirlpool
    02:32
  • Personal vs. Branded Twitter Accounts
    4 pages
  • Twitter Account Ownership
    1 page
  • Sarah Evans on Twitter Reputation Management
    24:42
  • Twitter CEO Evan Williams at SXSW
    21:17
  • Chris Brogan on Sharing Best Practices
    28:29
  • Coca-Cola Twitter Case Study
    41:33
  • Twitterville Author Shel Israel
    47:12
  • Jeff Pulver on the Real Time Web
    39:04
  • Get Twitter Followers and Facebook Friends While You Sleep
    22:06
  • Increase Your Klout Score
    28:57
  • Dan Zarella on When To Tweet
    19:44

Instructor
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.1 Instructor Rating
  • 12,294 Reviews
  • 203,946 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.