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Turnaround Management - 1M Marketing
Rating: 1.0 out of 5(1 rating)
2 students

Turnaround Management - 1M Marketing

Turnaround Management Training Course
Last updated 8/2023
English

What you'll learn

  • Turn-Around Management Concepts
  • Turn-Around Management Principles
  • Turn-Around Management Execution Techniques
  • Turn-Around Management Implementation in your organisation

Course content

1 section15 lectures1h 53m total length
  • Introduction to Marketing1:52
  • Introduction0:43
  • BHDH - Business Development Strategy14:40
  • Discussion7:22
  • Sales Analysis MRMS Understanding Customers5:25
  • A few good Companies and their share price history11:45
  • Innovations21:36
  • Market Strategies Discussion6:29
  • Common Market Strategies6:57
  • Self didn't do But Competitors do18:20
  • Do's and Don'ts of Competition4:43
  • What is Customer Orientation8:00
  • Today's Customer is a King4:49
  • Conclusion0:13
  • Bonus Lecture0:25

Requirements

  • Turn-Around Management - Introduction Course

Description

The First M - Marketing.

Unlock the blueprint for building a powerful five-year marketing roadmap that drives scalable growth and targets ₹600+ Crore in business performance.

This course guides you through proven industry-aligned strategies that help businesses tap into market potential and accelerate upward growth. At its core is the Turnaround Hexagon Process, powered by our proprietary 7M Methodology—a framework built on time-tested, profitable practices that have fueled exponential success for diverse clientele.

Whether you're a business leader, entrepreneur, or growth strategist, you'll gain actionable insights and implementation support to launch high-impact marketing initiatives. We’re committed to walking alongside learners and professionals who aspire to transform their business trajectory through strategic, result-oriented execution.


What is Turnaround Management?

Most of the industries across the world are going through a big metamorphosis. The liberalization and globalization of industries brought in lot of opportunities. At the same time, it also brought in lot of global competition in terms of Quality, Cost, Delivery, Development, Response and Innovation.

Most of the traditionally/conventionally managed Industries are failing because they couldn’t face this competition. The basic key of facing such situation is to graduate from boys to men. Traditional industries or industries in most of the third world countries, even in some of the developed countries, are still struggling to become men from boys. The need of the day is to give a second look to the way we do and approach our business. It has to go through a radical change to meet this challenge.

We TAPAMS undertake “assignments of turning around” loss making companies or companies not making good profits and struggling to keep pace with the market requirements.  We be with them, work with them, work for them and turn the whole organization a profit making one and help them graduate to next level of maturity continuously.

We TAPAMS have our own unique Turnaround Hexagon / 7M Methodology to turnaround companies in a very systematic and robust way.

Our 7M methodology focuses on

a) 1M – Marketing

b) 2M – Money

c) 3M – Management

d) 4M – Material

e) 5M – Method

f) 6M – Machines and

g) 7M – Man

All the activities / actions taken in any organization will fall under one these 7Ms. Keep on improving these 7Ms automatically helps the organization to grow exponentially in terms of business and profit.

TAPAMS has a unique approach of “Control – Improve – Innovate” the effectiveness parameters along-with “Identify – Eliminate – Prevent” the risks involved in each of these 7 Ms. This unique approach not only makes the organization grow positively in all the directions and also establishes very robust management systems causing irreversible and continually improving results.

Who this course is for:

  • Top Management Executives, Managers, CEOs, CFO, COO, General Managers
  • BBA and MBA students, Corporate Trainers
  • Anyone who is curious about learning Turnaround Management
  • Trainers and Coaches