Hi! I'm Els Dragt and I'm an independent trend researcher, lecturer and author with over 18 years of experience.
I'm fascinated by change and how it impacts people’s daily lives, now and in the future. I love to demystify the trend research process and help people, teams and organisations how to research trends themselves.
Throughout my career, I have worked at several research agencies and explored futures for a multitude of clients. From non-profit to commercial ones, such as Viacom, NIKE, ABN AMRO bank, Manchester City Football Group and the Dutch Governement.
I like to read and also write myself, my latest book is titled ‘How to Research Trends‘ (BIS Publishers). As a guest lecturer, I share my trend expertise with students around the globe and I share it with you too on Udemy.