
Explore 2025 consumer trends through the three impact factors: economic environment, macroscopic changes, and micro trends, underpinned by 'Snake Sense' for navigating a stagnant economy.
Explore omnivore consumption as a flexible, individual-driven trend that dissolves fixed stereotypes, and learn how CoG and precision marketing target a diverse, omnichannel consumer landscape.
Explore the Abohara mindset, valuing ordinary days and small pleasures over grand ambitions, and learn how Sohwakhaeng advocates pursuing small, definite happiness in daily life.
Explore the topping economy, where customization and personal toppings drive product appeal, blending belonging and differentiation through hyper-personalization and modular design to create hit products.
Explore face tech as a field that expresses, reads, and generates faces and expressions for everyday products. Leverage affordance and facial recognition to improve interaction with digital avatars.
Examine harmlessness, defined as small, cute, pure, and roughly drawn items, or 'do no harm', rooted in baby schema and nature, and its social, economic, and cultural impact.
Explore gradient K, a framework that redefines Korean identity as a cultural gradient, highlighting multiculturalism, Korea's markets, and rising foreign talent in education, industry, and media.
Explore how brands create material attraction by turning content, technology, and culture into tangible experiences through pop-up stores and physical objects.
Explore why climate sensitivity is essential in the era of climate change, linking personal empathy to daily choices, weather apps, and concrete climate actions.
Explore co-evolution and how ecosystems drive shared success. Learn the four stages from closed systems to open ecosystems, and the keystone role firms must play.
Discover how to advance your career through 'one point up': personalize your self-development, set small attainable goals, and document progress to boost performance and motivation.
Seoul National University Consumption Analysis Center X Udemy
Trend Korea is joining Udemy again this year.
This is the most important time of the every year! Buy Trend Korea books every time, but it was hard to read them all?
Seoul National University's Consumer Trend Analysis Center's 2025 outlook and the contents of the top 10 trend keywords that will lead the year 2025 Professor Kim Nan-do's video direct lecture is delivered in 3 hours.
Trend Korea 2025 SNAKE SENSE
More than ever, Korea is expressing its unprecedented diversity based on its unique dynamism and capabilities!
Fubao fever, Dubai chocolate craze following malatang and tanghulu, AI fever, medical school fever, specialty coffee craze, retro craze, and men and women of all ages with 'Chiikawa' craze until..
What does all this suggest?
Find the answer to this in Trend Korea 2025!
Curriculum
1 Seoul National University's Consumer Trend Analysis Center's 2025 Outlook
2 Savoring a Bit of Everything: Omnivores
3 Nothing Out of the Ordinary: Very Ordinary Day
4 All About the Topings / Topping Economy
5 Kepping It Human: Face Tech / Face Tech
6 Embracing Harmlessness
7 Shifting Gradation of Korean Culture
8 Experiencing the Physical: the Appeal of Materiality
9 Need for Climate Sensitivity / Climate Sensitivity
10 Strade of co-evolution/co-evolution strategy
11 Everyone Has Their Own Strengths: One-Point-Up
- Introduction of instructors
Nando Kim
(Education)
USC Doctor of Public Administration
Seoul National University Graduate School of Public Administration
Bachelor of Law at Seoul National University
(Experience)
Professor of Consumer Studies at Seoul National University's School of Living Sciences
Director of Consumption Trend Analysis Center
(Writing)
Trend Korea 2009~2025
Painful is the growing.
You have to shake a thousand times to become an adult