How to use Travel Design to create perfect travel adventures
What you'll learn
- Learn the steps required to progress from service design to travel design, and how to build the perfect travel itinerary scenario.
- Find out what the fundamental differences are between Travel Agent & Travel Advisor & Travel Designers.
- Study how travel experiences and adventures are staged.
- Learn how to prepare more efficiently for creating better travel itineraries, adventures and experiences.
- No previous experience needed. You will learn everything you need to know.
This course is useful and practical to all aspiring students and hardworking Travel Advisors who seek to attract and serve sophisticated travellers, but it’s equally invaluable to anyone who just wants to travel better.
We will discuss the structure of design – how form follows function.
We will learn the steps required to progress from service design to travel design, and how to build the perfect travel itinerary scenario.
The best Travel Agents can become Travel Advisors and the best Travel Advisors can become Travel Designers. We will find out whatthe fundamental differences are.
We will study how travel experiences are staged. The world’s best moments do not just happen out of the blue. They are well prepared and designed.
Travel Design course will help you to learn how to prepare more efficiently for creating better travel itineraries and experiences.
Travel Design is the creation of a personalised roadmap for a unique journey to places unknown. It begins with the traveller’s dream about what will happen when she steps out of her door and ends when she returns home tired, amazed, and satisfied when the adventures are done. Think of it as producing and staging a theatre production: the dream, the idea, the scenario; the funding, the production, the rehearsal; the premiere, the applause, and then, rave reviews. The Traveller is centre stage – living his dream, the Travel Advisors and Suppliers work backstage, managing a multitude of inter-connected behind-the-scenes services and processes, rules and regulations, which are the wheels and cogs that whir and slide to ensure the seamless continuity of a successful travel experience. This highly detailed and complex work is best done with multidisciplinary cross-cultural knowledge and creative management.
Who this course is for:
- All travellers who seek conscious and meaningful travel adventures, who want to travel better.
- Current and future travel and tourism professionals, who want to upgrade their travel business and practices.
Aldis Kušķis has been involved in the travel industry for more than 20 years. Starting with managing an around-the-world sailing project at the turn of the century, to defending the interests of the European tourism industry and its citizens on the Committee on Transport and Tourism as a Member of the European Parliament 2004–09, he is now an extremely well-connected travel designer creating tailor-made itineraries for cultural adventurers and sophisticated travellers.
Aldis was born in 1965 in Riga, the capital of Latvia. His structured and logical thinking was nurtured and polished at Riga’s 1st Gymnasium (the oldest school in the Baltic states, which traces its origins to the Riga Dom School, founded in 1211), renowned for its specialisation in mathematics. The heady revolutionary times, when Latvia regained its independence in 1991 were also very creative times. Together with other DJs, Aldis formed the first pirate radio station in Latvia. Producing and managing music and arts festivals was a natural progression. Other projects followed, including publishing the first “city magazine” in the Baltics and managing the production company that produced Latvia’s most popular TV talk show of the 2000s. As founder and owner of a number of marketing communications businesses, he managed numerous projects in transatlantic locations from Chicago to London to Stockholm, and helped transform a single advertising agency into a network of thirty companies in five European countries.
Aldis’ process management and oratorical skills proved very useful when he entered politics and was elected to the Latvian Parliament – Saeima – where he specialised in relations with the European Union and the OSCE. After election to the European Parliament, he served on the Environment Committee, worked for the sustainability of maritime transport, and was active on the Transport & Tourism Committee where he worked in close cooperation with the tourism umbrella organisation ECTAA – The European Association of Travel Agents and Tour Operators.
Returning to private business in 2009, he established a successful destination management company, which has since designed countless tailor-made itineraries for American, Brazilian, British, and European travellers to the Baltic States and Scandinavia. At the same time, he also served as the Vice President of the Latvian Association of Travel Agents and Operators and the Chairman of the National Tourism Board of Latvia, leading one of the best tourism destination brands – “Latvia – Best enjoyed slowly.” His most recent venture, STAGINGS Travel Design, serves Latvia’s top travelling families as well as many other demanding travellers from all over Europe. He attributes part of his success to strong partnerships with the world’s leading hospitality and travel business brands, like Belmond, Aman, A&K, etc.