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Transformative Transport Services
Rating: 5.0 out of 5(4 ratings)
154 students

Transformative Transport Services

Leveraging Sustainability, Inclusivity, and Technology through Marketing Management
Created byEmmanuel Mogaji
Last updated 8/2025
English

What you'll learn

  • Understand the concept of Transformative Transport Services (TTS) and its role in shaping modern transport systems.
  • Analyze the pillars of sustainability, inclusivity, and technology in transport services.
  • Explore Transformative Transport Service Research (TTSR) and Transformative Transport Service Design (TTSD) as theoretical and practical frameworks.
  • Apply marketing management strategies to drive adoption and engagement in sustainable transport solutions.
  • Assess real-world case studies and develop strategic recommendations for innovative transport solutions.

Explore related topics

Course content

6 sections • 25 lectures • 1h 18m total length

  • Understanding the Role of Transportation in Well-Being and Economic Development2:46

    This lesson explores how transport systems influence individual well-being and broader economic growth. Participants will examine the social and economic value of mobility, from enabling access to jobs, healthcare, and education to driving trade and urban development. The discussion highlights transport as more than just infrastructure—it is a transformative service shaping people’s daily lives. By the end, learners will recognize transport’s dual role as both an economic driver and a tool for improving quality of life, laying the foundation for understanding transformative transport services in modern societies.

  • Key challenges in modern transportation: Environmental concerns & accessibility3:02

    This session traces the historical development of transport systems, from horse-drawn carriages to modern digital and smart mobility solutions. Participants will explore how social, economic, and technological changes have transformed transport services and consumer expectations. Attention is given to the shift from infrastructure-focused approaches to service-driven models that integrate sustainability and digital platforms. By analyzing this evolution, learners will appreciate the dynamic nature of mobility systems and the importance of adapting to changing contexts. The lesson encourages reflection on how past developments inform today’s innovative solutions and tomorrow’s transformative possibilities.

  • Introduction to Service-Dominant Logic (SDL) and Transformative Service Research3:09

    This lesson introduces two powerful frameworks—Service-Dominant Logic (SDL) and Transformative Service Research (TSR)—and applies them to transport services. Participants will learn how SDL shifts the focus from products to value co-creation, while TSR emphasizes services’ role in improving consumer and societal well-being. Through practical examples, the session illustrates how transport services can embody these principles by prioritizing inclusion, sustainability, and innovation. Learners will gain a theoretical grounding that will guide their understanding of transport not only as a utility but as a transformative service ecosystem impacting individuals and communities.

  • QUIZ for Module 1: Introduction to Transformative Transport Services

Requirements

  • This course is designed to be accessible to a wide range of learners, from professionals in transport and marketing to researchers, policymakers, and students. There are no strict prerequisites, but the following background knowledge and tools will help learners get the most from the course.

Description

The Transformative Transport Services course is a specialized course designed to equip learners with the knowledge and skills to drive innovation in the transport sector by integrating sustainability, inclusivity, and technology through strategic marketing and service management. This course explores the evolving landscape of transport services and provides a practical framework for designing, marketing, and implementing solutions that meet modern societal and environmental needs.

Throughout the course, participants will gain insights into the challenges and opportunities in sustainable mobility, including the transition to electric vehicles (EVs), smart city integration, and Mobility-as-a-Service (MaaS). The course also emphasizes inclusive transport strategies, focusing on designing accessible and equitable mobility solutions for vulnerable populations, including people with disabilities, women, and low-income communities. Additionally, the role of technology in transforming transport—such as autonomous vehicles (AVs), AI-driven mobility platforms, and digital twins—will be explored.

Marketing and business professionals will benefit from practical applications on how to position, promote, and scale innovative transport services. The course introduces consumer behaviour, digital branding, and strategic communication tactics tailored for the transport sector.

By the end of the course, learners will be able to:

Design sustainable and inclusive transport solutions
Leverage technology for efficient and user-friendly mobility
Develop marketing strategies to promote transformative transport services
Analyze real-world case studies and propose strategic improvements
Apply research insights to influence policy and service delivery

This flexible, self-paced or instructor-led program is ideal for professionals, researchers, policymakers, and entrepreneurs seeking to advance their expertise in modern transport solutions.

Disclaimer on AI Usage

  • Gamma was used to generate images, diagrams, and other static visual elements to enhance learning.

  • Veed was used as a video and audio AI tool to create artificial video and speech elements. These are designed to support instruction but do not replace human expertise.

All instructional content, frameworks, and explanations are original and created by the instructor. The AI tools were only used as supportive resources to improve clarity and learner engagement.


Who this course is for:

  • Transport professionals (e.g., urban planners, policymakers, public transport operators, logistics managers)
  • Marketing and business professionals interested in sustainable and inclusive transport
  • Researchers and students in transport studies, marketing, business, or sustainability
  • Entrepreneurs and startups working on smart mobility solutions
  • NGO and advocacy group members focused on accessible transport services

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