Transform Your Idea Into A Profitable Business: Part 2
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
636 students enrolled

Transform Your Idea Into A Profitable Business: Part 2

How to Promote and Protect Your Business; make your marketing stand out from the crowd; protect your business from theft
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
636 students enrolled
Created by Christine Baker
Last updated 11/2015
English
English [Auto]
Current price: $116.99 Original price: $194.99 Discount: 40% off
1 day left at this price!
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This course includes
  • 1 hour on-demand video
  • 9 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create marketing campaigns that hit your target market with laser precision
  • Take the essential actions to build your brand and reputation
  • Have confidence that you know how to build long-term customer loyalty
  • Optimize your time and money spent on marketing campaigns
Requirements
  • I recommend that students take first Part 1 of this course (Transform Your Idea Into a Profitable Business: Part 1: Create the Building Blocks of Your Business) as it contains essential knowledge which you will need to make the most of this Part 2 course
Description

Is there anything more frustrating than having a great product or service that no one is buying?

How you find and keep customers is NOT about yelling ‘buy me now – special price!’

Most entrepreneurs are not selling the way customers want to buy.

This course will give you the competitive edge you need.

In this course you will learn about:

  • Why customers buy (or not)
  • How to make your marketing messages stand out in a noisy and crowded marketplace
  • What is the no. 1 reason which will turn your prospects into customers (and it’s not about the price)
  • How to build long-term customer loyalty
  • How to harness the power of social media promotions
  • The power of a brand and how to create and grow it to stand out from the crowd
  • The 5 steps you must take to protect your brand and products

At the end of this course you will be able to:

  • Create marketing campaigns that hit your target market with laser precision
  • Take the essential actions to build your brand and reputation
  • Have confidence that you know how to build long-term customer loyalty
  • Optimize your time and money spent on marketing campaigns

This 2-hour course is packed full of ideas and each lecture has practical exercises to build your business promotional activities from Day 1.

Who this course is for:
  • This course is only for students who are serious about building their business and who are prepared to invest time and effort in building their brand and marketing campaigns
Course content
Expand all 15 lectures 01:20:26
+ COURSE INTRODUCTION
1 lecture 03:40

You will understand how the course is structured and what you will gain from it.

Preview 03:40
+ COURSE CONTENT
8 lectures 01:01:46

You'll learn the psychology of what makes people buy (or not) so that you can ensure your marketing campaigns will hit the mark.

Preview 11:28

In a crowded marketplace it's hard to be heard. With these tips you'll be able to make yourself and your message distinctive, helping to build your brand and reputation as the go-to expert in your niche.

Make Your Message Stand Out
12:27

Don't spread yourself too thin. You will be able to choose with confidence which promotional channels to focus on, to make the most of your time, energy and budget.

Which Promotional Channel?
11:04

It's east to spend a lot of time and money on promotions without a clear return. In this lecture you will learn how to measure success in your marketing activities and how to get a good return on your investment of time, effort and money.

Is It Working? How to measure the success of your marketing
05:58

If you want a successful business you need to develop a brand and reputation. This lecture gives you easy tips to achieve a distinctive authentic brand, including some great examples in the resources section.

Your Brand Is King
06:28
Brand Protection: How to Avoid Theft of Your Business Brand
04:41

You'll learn some simple steps you can take to protect the valuable product idea you have created from being copied by your competitors.

Product Idea Protection
04:31

You'll be able to pull together all the key learning points from each lecture, review your practice exercises and build your marketing action plan. Once you have completed your action plan you can send it to me for feedback.

Course Summary
05:09
+ COURSE RESOURCES
6 lectures 00:00

You can't start marketing until you really know your Ideal Client!

Customer Profile Template
2 pages

Useful tips about a range of features and benefits you can adapt to your own business.

Make Your Business Stand Out
5 pages
Non-Disclosure Agreement Template
3 pages
Website builders
1 page
Something Different: Examples of Great Business Marketing Messages
3 pages
Intellectual Property Protection: useful website links
1 page