Trademarks for Growth-Minded Entrepreneurs

Name: Trademarks for Growth-Minded Entrepreneurs
Rating: 5.0 (8 reviews)

Everything you ever wanted to know about trademarks... and then some!

Created byAndrei Mincov

Last updated 6/2021

English

English [Auto],

What you'll learn

Everything you need to know about trademarks and the trademarking process
How to protect your brand if you are a startup or a growth-minded entrepreneur

Course content

4 sections • 19 lectures • 6h 25m total length

Introduction9:39
Discover how trademarks power growth by clarifying what, where, and when to trademark. Navigate 17 modules with practical, business-focused guidance.
Module 01: Why Brands Matter20:13
Discover why brands matter for growth, how brand recognition boosts reach, trust, and pricing, and why trademarking your brand is essential to own it.

Module 02: What Is Trademarking18:37
Discover how trademarking protects your brand by identifying and distinguishing products and services, creating legal rights to stop copycats, and turning your name, logo, and tagline into a valuable asset.
Module 03: What to Trademark15:49
Explore what to trademark by examining brand names, logos, taglines, and combined marks, weigh pros and cons, and apply a two-pass framework and priority checklist to decide what to protect.
Module 04: When to Trademark Your Brand24:38
Learn when to trademark your brand, why timing matters, and how early protection helps you own and protect your brand against copycats.

Module 05: Where to Trademark Your Brand5:33
Discover that trademarks operate per country; start by filing in your home country, then protect key markets with EU or Madrid options based on potential revenue and investment.
Module 06: Trademark Process In a Nutshell8:07
The module outlines the six steps of the brand protection formula for trademarks, from deciding what to trademark to renewals, emphasizing protection of your brand assets.
Module 07 - Registrability Part 1 - Distinctiveness & Formalities23:19
Module 08 - Registrability Part 2 - Trademark Search20:39
Explore four trademark search types, five avenues to obtain them, including comprehensive and registered opinion options, and see how look-alikes, sound-alikes, and goods and services affect registration.
Module 09 - Trademark Application41:57
Learn how to draft and file a trademark application, including owner options, mark types, goods and services classes, and filing bases, with tips to avoid common pitfalls.
Module 10 - Office Actions31:14
Understand why trademarks are refused and how to respond to office actions within six months; identify three major rejection types—application, mark, and evidence of use—and fix them with expert help.
Module 11 - Oppositions21:41
After approval, publication opens oppositions; learn grounds like prior use, descriptiveness, deception, lack of use or intent, ornamental use, and dilution of famous marks.
Module 12 - What Is Use. Acceptable Specimens of Use26:56
Learn how to prove trademark use with acceptable specimens across products and services, including photos, packaging, web pages, ads, and invoices, and understand time-based use for filings and renewals.
Module 13 - Registration & Renewal. Use of ™ and ® Symbols25:44
Learn the three paths to trademark registration, from automatic registration to post allowance fees and statements of use, plus renewal timelines and the correct use of ™ and ®.
Module 14 - Cancellations22:55
Explore cancellation grounds for trademarks, including confusingly similar, descriptive, non-use, abandonment, and central attack, and learn practical strategies, filing timing, and coexistence options to protect your brand.
Module 15 - Who to Use to Trademark Your Brand23:09
Compare four trademark options—from do-it-yourself to Trademark Factory—and understand how guaranteed results, unlimited responses to office actions, and fixed pricing shape your brand protection strategy.

Module 16 - Trademark Infringement23:11
Explore trademark infringement fundamentals, including ownership and consent, provable elements, defenses, remedies, and dilution, with guidance for avoiding and addressing infringements.
Module 17 - Trademark License & Assignment Agreements14:30
Explore when to use trademark licenses or assignment agreements, and learn to structure terms like exclusivity, territory, duration, and quality control to protect brands.
Summary & Your Next Steps7:17
Understand why brands matter and how trademarks protect the investment in your brand, then learn six stages—from figure out to renewals—while mastering what to trademark (names, logos, taglines) and distinctiveness.

Requirements

Be interested in learning about how trademarks work

Description

This is the most comprehensive course on trademarks for non-lawyers.

Literally, compressing decades of legal experience into 6+ hours of actionable content that "normal people" can understand.

This is the ultimate course for growth-minded entrepreneurs and business owners who want to OWN the brands they are working so hard to build.

Because it's not designed as a substitute for legal advice, this course is not limited to any specific jurisdiction and will be equally useful to business owners in the U.S., Canada, Europe, and elsewhere.

As you go through my course, you will:

Learn why, what, when, where, and how to trademark
Understand the trademarking process
Discover best practices for building a strong brand.

This training is for:

Business owners who sell physical products or online or offline services and who want to attract more customers, charge more money, and not get ripped off in the process.
Those who are only thinking of launching their product or service and who want to give themselves the best opportunity to make their efforts count.
Growth-minded entrepreneurs who want to build a massive competitive advantage and succeed in their business by leveraging their securely protected brands.

In this course, we will go through:

Why brands matter
What is trademarking and why you should trademark your brand
What, when, and where to trademark
Trademark registration process in a nutshell
Registrability considerations (distinctiveness and trademark searches)
How to draft a trademark application
Office actions and oppositions
Concept of "use" and what constitutes an acceptable specimen of use
Registration and renewal
Proper use of ™ and ® symbols
Cancellations
Who to use to trademark your brand
Trademark infringement
Trademark license agreements
Trademark assignment agreements
and more!

I am the best-selling author of 7 best-selling books on intellectual property. I've posted 800+ videos about trademarks on YouTube, but this course is hands-down the best educational content I've put together over my 20+-year career.

I look forward to sharing it with you and helping you build and protect your brand!

Let's jump right in!

Who this course is for:

Growth-minded entrepreneurs and business owners who want to protect their brands

Trademarks for Growth-Minded Entrepreneurs

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 30min

Trademark Basics3 lectures • 59min

Trademark Registration Process11 lectures • 4hr 11min

Extras & Summary3 lectures • 45min

Requirements

Description

Who this course is for: