Trademark Law for Entrepreneurs

Learn what you need to search and file your own trademark, understand the basics of trademark law, save money on lawyers
Free tutorial
Rating: 4.7 out of 5 (786 ratings)
19,025 students
1hr 27min of on-demand video
English [Auto]

Learn what trademark law is all about
Apply trademark law to the user's own business
Search trademarks prior to adoption
Understand the importance of registration


  • Basic understanding of business and a desire to learn about trademarks


This course is an overview of trademark law that focuses on the questions asked by most entrepreneurs and small businesses.

The course is structured as an interview with Dana Robinson, professor, attorney and entrepreneur. Dana draws from his business and law experience to deliver practical answers to the most common questions.

By the end of this course, the user should be better equipped to understand what trademark law covers. A user will be in a position to save money on attorneys or online filing services. In addition, for users who eventually hire an attorney, this course helps the user to become conversant enough to understand what the attorney is doing, and manage the attorney interaction with far less confusion.

The course is about 45 minutes total, and is set in the casual environment of a local San Diego gastropub.

Who this course is for:

  • Entrepreneurs
  • Small Business Owners
  • Start-ups


Professor, Attorney, Entrepreneur
Dana Robinson
  • 4.7 Instructor Rating
  • 786 Reviews
  • 19,025 Students
  • 1 Course

    Dana Robinson is a founding partner of TechLaw, LLP, where his practice focuses on trademark prosecution, trademark licensing, copyrights, and business transactions. Previously, Dana managed the trademark practice at the Las Vegas intellectual property firm Quirk & Tratos (now Greenberg Traurig). Dana has served as general counsel to three companies, including, most recently, L1 Technologies, Inc. which operates the iGolf website and golf GPS data service. 

    Dana is adjunct professor of law at the University of San Diego School of law, where he is involved in the law school’s new IP Law Clinic. Dana has taught a variety of seminars and moderated panels on intellectual property and technology law since 1999. He is conducting research on issues related to the protection of fashion designs; and is also working on research on early service mark origins. His most recent article is Digital Rights Management Lite: Freeing ebooks from Reader Devices and Software (forthcoming Summer 2012, Virginia Journal of Law & Technology). Dana is on the ICANN Implementation Advisory Group for the Trademark Clearinghouse. 

    Dana’s expertise is in trademark law, and legal issues related to the Internet, software, and technology. He also has extensive experience with resort and casino trademarks, but he has prosecuted hundreds of trademarks in the United States Patent and Trademark Office over the course of his law practice career. Dana has represented clients in numerous trademark infringement actions, as well as cancellations, oppositions and appeals before the Trademark Trial and Appeal Board. 

    Dana has been the co-founder of several start-ups, including Esquivel Designs, a shoe company that has become famous for beautiful made-in-California shoes, and eChristian, which operates Christianaudio, now the largest religious audiobook publisher on the web. 

    Beyond his core trademark practice, Dana handles an extensive practice in corporate formation, mergers and acquisition, business transactions and copyrights. 

    Dana received his bachelor’s degree from Life Pacific College and went to earn an M.A. at Azusa Pacific University and his J.D., cum laude, from the University of San Diego School of Law. He served as Editor-in-Chief of the law school’s faculty journal, the Journal of Contemporary Legal Issues. He is admitted to practice in Nevada and California, and before the Federal District Courts for the Central District of California, the Southern District of California, and the District of Nevada. 

    Dana was the Co-chair of the first Nevada State Bar Committee on Intellectual Property (2002-2003). He is a member of the IP law section of the State Bar of California, and is a member of the San Diego Intellectual Property Law Association. 

    Dana has spent 20 years as an active entrepreneur and investor and continues to advise his portfolio investments. Dana sits on non-profit and for-profit boards. He speaks on a variety of topics, including trademark law; brand trends; entrepreneurialism; and subjects related to small business. 

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