
Learn to engage attendees with eye contact, a strategic coastline around your booth, and the ten-foot to five-foot rules, guiding conversations to identify qualified prospects.
Master the art of intrigue at trade shows by crafting a compelling hook and a tailored company pitch about air-cleaning light bulbs. Guide conversations with prepared questions to engage retailers.
A lead card is the single most valuable weapon in the Trade Show Samurai's arsenal. If you learn nothing else from the course please learn this! This Word version of a generic lead card can help get you started.
Leverage sponsorships and flags to keep your brand visible on the show floor, using program ads, gifts, and the bottled water trick to boost attendee engagement.
Download your free copy of Trade Show Samurai: the Four Core Arts.
Most trade show books, seminars and consultants tell you how to pick the show, set up a booth and get everyone organized. Trade Show Samurai, however, teaches you what to do in the booth to turbo-boost your success. Using the Four Core Arts of the Trade Show Samurai; including engagement, intrigue, inquiry and disengagement, your company will capture more leads than you ever thought possible. Achieving a 1000% increase in lead capture is not unusual. This seminar is well-suited for anyone who exhibits at trade shows. Often attended by beginners, it is also a huge eye-opener for seasoned professionals. Based on the book, Trade Show Samurai, by Mike Moyer.
Includes a free Lead Card Template and a free copy of the Trade Show Samurai book.