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Complete Tracking & Analytics Course with GTM & GA4 - 2025
162 students
What you'll learn
- How to install and set up Google Tag Manager (GTM) to manage all your marketing and analytics tags in one place, without touching code
- How to properly connect Google Analytics 4 (GA4) with your website using GTM for clean, reliable data tracking
- How to create essential conversion events like purchases, lead forms, phone calls, scroll depth, and time on site — and ensure they’re tracked correctly
- How to build custom GA4 reports (called Explorations) tailored to your business goals — so you can easily monitor key performance metrics
- How to use UTM parameters to track where your traffic comes from and measure the success of your email, ad, and social campaigns
- How to segment your audience in GA4, build remarketing lists, and export that data into platforms like Google Ads or Facebook Ads
- How to troubleshoot broken tracking using tools like the GTM preview mode and GA4 debug view to quickly catch and fix errors
- How to track affiliate traffic and set up custom tracking for third-party links, checkout pages, and funnels
- How to use heatmaps and user behavior tools like Hotjar to see how visitors interact with your site and where they drop off
- How to read and analyze GA4 reports to make smart marketing decisions — including traffic trends, conversion paths, user retention, and more
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Course content
6 sections • 44 lectures • 5h 54m total length
Requirements
- A computer with internet access
- A website on which to set up the tracking and analytics for
- A basic understanding of your product, service, or business goals
- No prior tracking experience needed — you’ll learn everything from scratch
- Willingness to learn, test, and apply the strategies step by step
Description
Learn How to Track, Analyze, and Optimize Your Marketing Using GTM & GA4
This course is your complete, step-by-step guide to mastering tracking and analytics with Google Tag Manager (GTM) and Google Analytics 4 (GA4). It’s designed for business owners, marketers, and freelancers who want to finally understand what’s really happening in their funnels — and use that data to make smarter decisions.
You’ll learn how to properly install, configure, and manage advanced tracking setups — including sales, leads, scrolls, clicks, phone calls, button engagements, and more — all without relying on developers.
But this isn’t just about installing a tag. You’ll get practical, hands-on training with real examples, expert walkthroughs, and a strong focus on actionable reporting — so you can see exactly what’s working, what’s not, and where to optimize.
Here’s exactly what you’ll learn:
How to set up Google Tag Manager (GTM) from scratch for your website
How to install and configure Google Analytics 4 (GA4) properly
How to track custom events like purchases, form submissions, scroll depth, time on page, and more
How to connect your tracking to Google Ads, Facebook Ads, and other platforms
How to use GTM to fire tags, triggers, and variables without needing to touch your site’s code
How to configure UTM parameters and clean, consistent campaign tracking
How to build and customize reports in GA4 so you can find the data that actually matters
How to troubleshoot tracking issues and verify that your data is accurate
How to read and interpret your analytics so you know where users are dropping off
How to use heatmaps, affiliate tracking, and other bonus tools for deeper insights
By the end of this course, you won’t just have a tracking setup — you’ll have a reliable data engine working behind your business that shows you what to improve and where to focus your efforts.
If you’re tired of guessing and ready to make smarter, data-driven decisions — or you’re just getting started and want a clear roadmap — this course is for you.
Enroll now and master the tools that turn raw data into business growth.
Who this course is for:
- Entrepreneurs and business owners who want to track and understand exactly where their sales and leads are coming from
- Freelancers and marketers looking to add tracking, analytics, and reporting services to their skill set
- Beginners who are new to Google Tag Manager (GTM) or Google Analytics 4 (GA4) and want to set things up the right way
- Anyone running online ads who wants to stop guessing and start making data-driven decisions
- Students who want hands-on, no-fluff training in setting up conversion tracking and building custom GA4 reports