
Explore the touring guitarist handbook with 101 secrets to survive, thrive, and succeed as a guitarist who plays live music on the road, by Brandon Humphries.
Discover practical secrets for life on the road as a touring guitarist, from tour planning and gear to promoting shows and merchandise.
Plan your tour with a solid itinerary, lodging options, and clear communication with promoters. Navigate contracts, riders, and scheduling across festival, opening, outdoor, and winery shows.
Promote your tour in new markets by writing press releases, submitting to local media, and using Facebook events, Instagram, YouTube, radio, and interviews to engage fans.
Master touring gear for acoustic and electric guitars, covering amplification options, pickups, wood tone, tube vs solid-state amps, and combo versus head setups.
Master safe driving, pre-trip vehicle checks, and smart packing for touring musicians. Plan driving schedules, manage fatigue, and use stretching and morale-boosting routines on the road.
Master live guitar performance by optimizing acoustics, monitoring, and stagecraft; learn room tuning, mixing, mic placement, audience engagement, and professional conduct to put on a great show.
Strategize tour budgets and maximize revenue through merchandise, club deals, and crowdfunding. Explore merch formats like CDs, download cards, vinyl, t-shirts, hats, and stickers, plus logistics and financial management.
Engage fans during and after shows by acknowledging the crowd, directing them to merch and social media, and coordinating show swaps and cross-promotion with other bands.
Reflect on the rewarding life of a touring guitarist amid travel grind, drunks, promoters, and weirdos, and learn gear innovations and tips to smooth shows for you and fans.
This course highlights tips and tricks learned over two decades of real-world experience as a touring guitarist. For bands and musicians who are not signed, don’t have managers or agents, but are willing to do the hard work and pay their dues to take their show on the road. From advice on how to properly pack a trailer, to the various ways to place a microphone in front of an amplifier, this book includes a wide range of topics, and is sure to have something for musicians of all experience levels. Major topics addressed include, but are not limited to:
• Planning the tour – from how to choose which cities to visit, to how to pack your trailer or van.
• Promoting the tour – from how to write a press release, to how to maximize your social media use.
• Gear and supplies – from how to set up your guitar and which effects work best live, to where to place the mic in front of your amp.
• Life on the road – from the best gas stations and how to deal with boredom to winter driving tips.
• Putting on a great show – from how to fine tune your tone to a room to how to get along with your bandmates for optimum teamwork.
• Merchandise and revenue – from how to get creative when it comes to choosing your merch, to crowdfunding techniques, to tips on making sure you get paid by the venue.
• Connecting with fans – from using social media marketing creatively to general tips on in-person interactions with fans at the show.