How to Be a Commercial Photographer
What you'll learn
- Become a master of photographic lighting
- Ability to photograph people and portraits
- Ability to photograph products
- Ability to photograph architecture and industrial sites
- Ability to market your photography business
- Ability to effectively estimate assignments and stock photo sales
- Basic understanding of the camera and equipment
- Basic understanding of photography fundamentals
- Basic understanding of Photoshop or similar
- You need a camera, a lens, a computer, and ideally lighting equipment
UPDATES: Two new videos added in October 2020 on creating portraits with grid light and creating the Porcelain skin effect in processing portraits.
*****OVER 30+ HOURS OF PHOTOGRAPHIC TRAINING***
COURSE UPDATES: October 2020 new videos on creating the Porcelain Skin Portrait Look & using Grids as the Key Light
Commercial photography can be a lucrative business! It's true; photography rates can run $1000, $2000, and even $5000 per day plus expenses. A career in commercial photography can be pretty exciting while you are photographing an annual report, company brochure, travel essay, an advertisement, or traveling the globe on assignment. Is this your idea of the dream job!
Can you photograph food for a restaurant menu or a company CEO for an annual report? Do you know how to 'style' a shoe to photograph? What price should you charge for a stock photo usage?
In this course you will learn:
How to photograph people, places, and products
How to master strobe lighting
How to set up your business
How to be a creative and in-demand photographer
Learn about clients, portfolios, and marketing
How to find clients
How to create and present your portfolio
How to market your business
How to price for profit
Should you go to college or learn online?
While many general college programs teach basic through advanced photography skills, it can takes years and cost a fortune. There are private professional schools to teach you How to Become a Professional Photographer and they have great programs but have you checked out the costs at those schools? One 10 month program in Massachusetts is over $25,000. Another very good school in Southern California does not even publish their tuition, but it is almost $100,000. Can you afford that?
This is the most complete online training in commercial photography!
That’s a bold statement, isn’t it? This Commercial Photography Program is designed to meet the demands photographers experience in today’s markets, but what makes this program uniquely different is that the majority of photo examples used in the program are from real photoshoots, on real assignments, and photographed for real clients.
We did not just go into a studio and videotape where to put lights for all examples. Instead, we show you the photo taken in the studio or on location for a client. We show you in many cases why we chose the angle we used, where lights were placed, and any technical challenges we faced and how they were solved.
This course covers everything a commercial photographer might photograph:
- Product Photography
- Corporate and Industrial
- Fashion and Beauty
- Food and Beverage
and some Photoshop as well.
'This is not a simple photography class. It is career training!'
Professional Photography was created as an in-depth, accelerated, and intensive program to meet the needs of aspiring pros who wish to work in today's business? It is a demanding business requiring a precise set of skills and knowledge of creative and technical processes is designed to take beginning photographers from novices to pros resulting in a portfolio to show art directors.
Photography is a business!
You will also learn how to budget for your business and studio, create marketing materials, design a portfolio, determine your photography rates, bid on jobs, price stock photography, find clients, seek a stock photo agency, and a lot more.
All you need is a dSLR camera, tripod, a few lights (see downloadable PDF on recommendations) and the passion to get started. Simply watch the intro video for examples of what is covered.
Who’s the Instructor?
There are many courses on how to be an amazing photographer, but how many are taught by true professionals who have a career and worked as a photographer?
I was formally trained at Brooks Institute in the 1980s and have worked every day since. I have photographed for Fortune 500 companies, been published in countless magazines (you’ve probably heard of), and photographed Hollywood actors, pro athletes, politicians, hotels, well-known products, real estate, and more people, places, and things than I can recall.
I have taught photo workshops across the USA and the Middle East. Founded two stock photo agencies, and sold thousands of stock photos. I love to teach and want to ensure you succeed and love photography as I do. You can trust me to teach you photography!
You get full unlimited access to this course forever including all future video lectures.!
And in case you did not know, Udemy has an unconditional 30-day money-back guarantee and it is not your standard guarantee, it's my promise to you that you will have the needed information to succeed in outdoor photography.
HAPPY STUDENTS SAY:
Charlie, I would like to thank you for sharing your expertise with me throughout this course. When I finish a photoshoot or finish retouching a photo in Photoshop, I am amazed at how much I have learned. A year ago I could not have imagined that I would have experienced so much.
I asked my friend Sarah to model for me to practice my lighting. The gym she goes to saw the pictures and asked me to shoot one for an ad, which is a before and after shot of Sarah. If I hadn't taken this course, I would have never had this opportunity! Thanks, Charlie! Karen B. (Canada)
Charlie, Thanks for your support, this was a great course! Being really honest, it's my biggest dream to open my own studio. Now, I have to still learn, but I'm looking for possibilities for doing it. Mostly I'm interested in creating shots of people or models. Once more, thanks for your course.
Ivana K. (Czech Republic)
Who this course is for:
- Any person with the passion to be a professional photographer
- Anybody looking to make part time or full time income
- Any photographer already with a part time business wanting to expand
- Any photographer looking to branch out into higher paying markets
Charlie Borland has been a professional photographer for over 30 years. He has traveled extensively for a wide range of clients including: Xerox, NW Airlines, Fujitsu, Nike, Blue Cross, Nationsbank, Mentor Graphics, Texas Instruments, Cellular One, Early Winters, Camelbak, Columbia Sportswear, and many more.
His imagery has been used thousands of times worldwide, including: National Geographic Adventure and Traveler, Outside, Women's Sport and Fitness, Newsweek, TV Guide, Sports Illustrated for Women, Time, Backpacker, Sunset, American Photo, Outdoor Photographer, Eco Traveler, Southern Bell, to name a few.
Charlie has taught photography throughout his career and teaches internet courses and location workshops. He has lectured on photography in the US and Middle East . He is co-author of Understanding Flash with Bryan Peterson and author of the eBook: Outdoor Flash Photography available on his website: borlandphoto(dot)com.