Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Mindfulness Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Freelancing Online Business Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Photography & Video Commercial Photography Photography

How to Be a Commercial Photographer

Learn how I thrived for 35+ years photography people, products, and places for Fortune 500 companies and top maazines
Rating: 4.4 out of 54.4 (304 ratings)
4,468 students
Created by Charlie Borland
Last updated 11/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Become a master of photographic lighting
  • Ability to photograph people and portraits
  • Ability to photograph products
  • Ability to photograph architecture and industrial sites
  • Ability to market your photography business
  • Ability to effectively estimate assignments and stock photo sales

Requirements

  • Basic understanding of the camera and equipment
  • Basic understanding of photography fundamentals
  • Basic understanding of Photoshop or similar
  • You need a camera, a lens, a computer, and ideally lighting equipment

Description

UPDATES: Two new videos added in October 2020 on creating portraits with grid light and creating the Porcelain skin effect in processing portraits.


*****OVER 30+ HOURS OF PHOTOGRAPHIC TRAINING***

COURSE UPDATES: October 2020 new videos on creating the Porcelain Skin Portrait Look &  using Grids as the Key Light

Commercial photography can be a lucrative business! It's true; photography rates can run $1000, $2000, and even $5000 per day plus expenses. A career in commercial photography can be pretty exciting while you are photographing an annual report, company brochure, travel essay, an advertisement, or traveling the globe on assignment. Is this your idea of the dream job! 

Can you photograph food for a restaurant menu or a company CEO for an annual report? Do you know how to 'style' a shoe to photograph? What price should you charge for a stock photo usage? 

In this course you will learn: 

  • How to photograph people, places, and products

  • How to master strobe lighting

  • How to set up your business

  • How to be a creative and in-demand photographer
     

Learn about clients, portfolios, and marketing 

  • How to find clients

  • How to create and present your portfolio

  • How to market your business

  • How to price for profit
     

Should you go to college or learn online? 

While many general college programs teach basic through advanced photography skills, it can takes years and cost a fortune. There are private professional schools to teach you How to Become a Professional Photographer and they have great programs but have you checked out the costs at those schools? One 10 month program in Massachusetts is over $25,000. Another very good school in Southern California does not even publish their tuition, but it is almost $100,000. Can you afford that?
 

This is the most complete online training in commercial photography! 

That’s a bold statement, isn’t it? This Commercial Photography Program is designed to meet the demands photographers experience in today’s markets, but what makes this program uniquely different is that the majority of photo examples used in the program are from real photoshoots, on real assignments, and photographed for real clients.  

        We did not just go into a studio and videotape where to put lights for all examples. Instead, we show you the photo taken in the studio or on location for a client. We show you in many cases why we chose the angle we used, where lights were placed, and any technical challenges we faced and how they were solved.
 

This course covers everything a commercial photographer might photograph: 

        - Portraiture 

        - Product Photography 

        - Architecture 

        - Corporate and Industrial 

        - Advertising 

        - Fashion and Beauty 

        - Travel 

        - Food and Beverage 

        - Lifestyle 

        - Editorial 

        - Stock 

        and some Photoshop as well.
 

  'This is not a simple photography class. It is career training!'
 
 

        Professional Photography was created as an in-depth, accelerated, and intensive program to meet the needs of aspiring pros who wish to work in today's business? It is a demanding business requiring a precise set of skills and knowledge of creative and technical processes is designed to take beginning photographers from novices to pros resulting in a portfolio to show art directors. 

Photography is a business! 

You will also learn how to budget for your business and studio, create marketing materials, design a portfolio, determine your photography rates, bid on jobs, price stock photography, find clients, seek a stock photo agency, and a lot more. 

All you need is a dSLR camera, tripod, a few lights (see downloadable PDF on recommendations) and the passion to get started. Simply watch the intro video for examples of what is covered. 

Who’s the Instructor?   

There are many courses on how to be an amazing photographer, but how many are taught by true professionals who have a career and worked as a photographer?   

I was formally trained at Brooks Institute in the 1980s and have worked every day since. I have photographed for Fortune 500 companies, been published in countless magazines (you’ve probably heard of), and photographed Hollywood actors, pro athletes, politicians, hotels, well-known products, real estate, and more people, places, and things than I can recall.   

I have taught photo workshops across the USA and the Middle East. Founded two stock photo agencies, and sold thousands of stock photos. I love to teach and want to ensure you succeed and love photography as I do. You can trust me to teach you photography! 

______________________________________________________________________

You get full unlimited access to this course forever including all future video lectures.! 

And in case you did not know, Udemy has an unconditional 30-day money-back guarantee and it is not your standard guarantee, it's my promise to you that you will have the needed information to succeed in outdoor photography. 

_____________________________________________________________________ 

HAPPY STUDENTS SAY:
 
Charlie, I would like to thank you for sharing your expertise with me throughout this course. When I finish a photoshoot or finish retouching a photo in Photoshop, I am amazed at how much I have learned. A year ago I could not have imagined that I would have experienced so much. 

Best regards, 

Lidia
______________________________________________________________________ 

I asked my friend Sarah to model for me to practice my lighting. The gym she goes to saw the pictures and asked me to shoot one for an ad, which is a before and after shot of Sarah. If I hadn't taken this course, I would have never had this opportunity! Thanks, Charlie!      Karen B. (Canada)
______________________________________________________________________ 

Charlie, Thanks for your support, this was a great course! Being really honest, it's my biggest dream to open my own studio. Now, I have to still learn, but I'm looking for possibilities for doing it. Mostly I'm interested in creating shots of people or models. Once more, thanks for your course.
Ivana K. (Czech Republic)
______________________________________________________________________ 

Who this course is for:

  • Any person with the passion to be a professional photographer
  • Anybody looking to make part time or full time income
  • Any photographer already with a part time business wanting to expand
  • Any photographer looking to branch out into higher paying markets

Course content

28 sections • 191 lectures • 33h 25m total length

  • Preview08:04
  • Preview15 pages
  • 1 on 1 Consulting on Demand
    01:25
  • Introduction to Commercial Photography
    18 pages

  • Introduction to Camera Equipment
    13 pages
  • The Role of Camera Shooting Modes
    07:40
  • Understanding Histograms
    07:42
  • The Importance of Exposing to the Right
    03:58
  • Introduction to Composition
    19 pages
  • Introduction to Lighting Equipment Pt 1
    07:03
  • Introduction to Lighting Equipment Pt 2
    06:20
  • Introduction to Lighting Equipment Pt 3
    05:43
  • Understanding Lighting Equipment Pt 4
    02:38
  • Understanding Lighting Equipment Pt 5
    06:25
  • Understanding Lighting Equipment Pt 6
    04:32
  • Understanding Lighting Equipment Pt 7
    07:57
  • Understanding Lighting Equipment Pt 8
    02:55
  • Using wireless triggers
    04:49
  • Q&A: Strobe Lights
    4 pages

  • Understanding Light: Part 1
    09:22
  • Understanding Light: Part 2
    07:49
  • Understanding Light: Part 3
    12:28
  • Shutter Speed and Ambient Light
    04:45
  • Aperture and Strobes: Controlling Exposure
    03:18

  • Preview03:55
  • Introduction to Portrait Lighting
    04:51
  • Light Patterns in Portrait Photography
    08:01
  • The Role of Key and Fill Lights
    02:56
  • Understanding Lighting Ratios
    05:27
  • One Light Two Light Setups
    10:51
  • Which Side of the Face?
    04:40
  • Accent Lighting
    11:41
  • Knockout Backgrounds
    05:21
  • Full Length Portraits
    05:36
  • Lighting Backgrounds
    15:48
  • The Family Portrait Studio Session
    14:28
  • Using a Grid Spot as Your Key Light
    13:50

  • Introduction to Studio Product Photography
    21 pages
  • The Basic Product Photo Setup
    02:44
  • The Basic Product Shoot for a Real Client Pt 1
    04:57
  • The Basic Product Shoot for a Real Client Pt 2
    04:29
  • Critical Tool: Photoshop Layers and Masking
    06:09
  • Photoshop Masking Pt 1
    04:17
  • Photoshop Masking Pt 2
    04:23
  • Stacking Photoshop Layers in Registration
    07:51

  • Introduction to Location Lighting
    19 pages
  • Photoshop Adjustment Layers
    05:37
  • Photoshop: The Power of the Patch Tool
    03:01
  • Photoshop Retouching Pt 1
    03:07
  • Lighting With One Light
    04:49

  • Lighting Color Management
    26 pages
  • Lighting Color Management Pt 1
    05:57
  • Lighting Color Management Pt 2
    04:24
  • Lighting Color Management Pt 3
    05:17
  • Lighting Color Management Pt 4
    05:37
  • Lighting Color Management Pt 5
    08:23
  • Lighting Color Management Pt 6
    05:57
  • Lighting Color Management Pt 7
    05:52

  • Introduction to Lighting People on Location
    19 pages
  • On location at the Axmen Reality Show
    04:36
  • Shooting in Really Tight Spaces
    01:48

  • Introduction to Flash Photography
    40 pages
  • How Aperture Works With Flash Photography
    03:24
  • How Shooting Modes Effect Flash Photography
    08:54
  • Understanding the Canon 600EX-RT
    49:29
  • Understanding the Canon 580EXII
    42:56
  • Understanding the Canon 580EX Part 1
    07:53
  • Understanding the Canon 580EX Part 2
    19:14
  • Overview of Flash Exposure Compensation
    04:30
  • Canon Flash Exposure Compensation
    07:21
  • Understanding the Nikon SB800 Pt 1
    07:14
  • Understanding the Nikon SB800 Pt 2
    08:45
  • Nikon Flash Exposure Compensation
    05:59
  • Understanding the Nikon SB900 Pt 1
    06:50
  • Understanding the Nikon SB900 Pt 2
    08:20
  • Understanding the Nikon SB900 Pt 3
    08:18
  • Understanding the Nikon SB900 Pt 4
    09:54
  • Understanding Manual Flash
    05:04
  • Understanding Flash Fill and Flash Key
    06:06
  • Best of Flash Q&A Pt 1
    6 pages
  • Best of Flash Q&A Pt 2
    3 pages

  • Introduction to Architecture Photography
    03:54
  • Equipment for Architecture Photography
    07:22
  • Understanding Lighting Equipment for Architecture Photography
    10:09
  • Looking at Camera Options for Architecture Photography
    06:50
  • The Digital SLR for Architecture Photography
    05:26
  • Looking at Specialty Lenses for Architecture Photography
    05:23
  • Introduction to Lighting Architecture With Strobes
    07:08
  • Introduction to Lighting Architecture With Strobes Pt 2
    03:21
  • Understanding the Difference Between Architecture and Real Estate Photography
    12:31
  • Photographing Building Exteriors Pt 1
    05:35
  • Photographing Building Exteriors Pt 2
    08:23
  • Photographing Building Exteriors Pt 3
    07:29
  • Photographing Building Exteriors Pt 4
    07:53
  • Shooting for Real Estate
    08:14
  • Shooting Architecture Using HDR
    08:30
  • Lighting a Large Room
    02:22
  • Pt. 1 Photoshop's Photomerge in Architecture Photography
    05:08
  • Pt. 2 Photoshop's Photomerge in Architecture Photography
    11:01
  • Pt. 3 Photoshop's Photomerge in Architecture Photography
    07:35
  • Removing Window Reflections in Architecture Photography
    03:45
  • Blown Out Building Signs in Exterior Architecture
    03:36
  • Creating Perfect Windows in Architecture Interiors
    16:04
  • Creating Perfect Lamps and Light Fixtures
    08:17
  • The Lens Correction Tool
    11:46

Instructor

Charlie Borland
Professional Photographer for 30+ years and Lighting Master
Charlie Borland
  • 4.5 Instructor Rating
  • 5,234 Reviews
  • 35,858 Students
  • 8 Courses

      Charlie Borland has been a professional photographer for over 30 years. He has traveled extensively for a wide range of clients including: Xerox, NW Airlines, Fujitsu, Nike, Blue Cross, Nationsbank, Mentor Graphics, Texas Instruments, Cellular One, Early Winters, Camelbak, Columbia Sportswear, and many more. 

      His imagery has been used thousands of times worldwide, including: National Geographic Adventure and Traveler, Outside, Women's Sport and Fitness, Newsweek, TV Guide, Sports Illustrated for Women, Time, Backpacker, Sunset, American Photo, Outdoor Photographer, Eco Traveler, Southern Bell, to name a few.
 
      Charlie has taught photography throughout his career and teaches internet courses and location workshops. He has lectured on photography in the US and Middle East . He is co-author of Understanding Flash with Bryan Peterson and author of the eBook: Outdoor Flash Photography available on his website: borlandphoto(dot)com. 

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.