
Meet quality management course and instructor Dany Frenn, who brings seven years of field experience and three years of teaching to help you understand customers and improve products and services.
Explore how quality is defined by satisfying customer needs through Maslow's hierarchy, Garvin's five dimensions: transcendent, product-based, manufacturing-based, user-based, value-based, and the ISO standard.
Explore the differences between product quality and service quality, detailing Garvin's four product dimensions (performance, durability, serviceability, reliability) and the service dimensions of tangibility, responsiveness, and empathy.
Explore quality pioneers like Deming and Juran and their methods, including 14 points, plan-control-improve, and Pareto. Understand how these ideas drive long-term quality, cross-department collaboration, and proactive problem solving.
Top management commits to quality by shaping long-term strategy through vision, mission, and SMART objectives, and by practicing effective leadership, planning, and clear communication across departments.
Balance prevention, appraisal, and failure costs in total quality management and reach a break-even point where further investment does not reduce failure costs, boosting productivity and profitability.
Understand how customers drive total quality management by distinguishing expressed and implied needs, staying proactive to exceed expectations, and effectively handling complaints and feedback for improvement.
Develop constructive competition through benchmarking in the same industry, sharing financial statements, processes, and customers, and using product benchmarking like reverse engineering.
proactively manage supplier relationships with mutual trust and repetitive orders to ensure high quality, timely delivery, and avoid recalls, while benchmarking competitors and protecting loyal customers through loyalty programs.
Explore how pro-activity drives research and development from idea generation to market readiness. Evaluate launching criteria, reliability with FMEA, sustainability, and traceability to ensure safe, green products and effective recalls.
Explore how proactivity shapes service quality using Servqual with expectation and perception surveys across tangibility, reliability, responsiveness, assurance, and empathy; apply service blueprinting to design proactive corrective actions.
Explore the seven wastes in quality systems—inventory, overproduction, overprocessing, defects, transportation, motion, and waiting—and how just-in-time, root-cause analysis with Ishikawa fishbone and spaghetti diagrams reduce them.
Explore essential quality tools and programs, including process mapping, checklists, histograms, pie charts, and 5S, to visualize data, detect problems, and drive continuous improvement.
Use control charts to monitor reliability within limits, apply Ishikawa fishbone diagrams with the five M's for root cause analysis, and use Six Sigma with DMAIC for cost savings.
Implement a comprehensive quality management system by aligning vision, policy, and resources with customer focus, smart objectives, risk assessment, supplier and employee development, internal audits, and strong quality control.
The Total Quality management course will focus on the following topics
-Quality definition
-The concept of needs
-Difference between the quality of a product and the quality of a service
-Quality pioneers
-The importance of top management commitment
-Investments in quality
-Porter five forces
-The importance of customers
-Designing Quality products and services
-Understanding perceptions and expectations
-Using quality tools
-six sigma
-Implementing a quality management system