卓越產品經理下部 - Excellent Product Manager Lower

Since 1992， Taiwan has established a product management system， Although many successful business managers have been trained， the failure cases of implementation are far higher than the success cases， The reasons are as follows : 1. Decision makers do not understand the product management mechanism。 2. Feel free to appoint a product manager。 3. That is never to provide proper training for product managers etc.。

In September 1995，TopChina technology consulting Company， began to promote product manager education and training based on the IBM Global Product Management System textbook， It has successfully conducted 12 consecutive years of public courses， and accumulated rich experience in implementation， However， in recent years， it has discovered enterprise products. Managers， generally have large differences in work Quality， and are generally lacking in product management concepts and necessary knowledge， On the contrary， there are product managers who suffer from the strange phenomenon，Therefore，TopChina believes that it is necessary to reorganize the product manager handouts and increase the experience of consultants in recent years， As well as the uniqueness of Taiwan industry， the「Excellent Product Manager」digital and physical classes have been recompiled， As a newcomer to enterprise product managers，the necessary training materials are suitable for enterprise internal training。

In addition， due to the rapidly changing modern business environment， and fierce market competition， the ability to launch products that meet market needs in a timely manner，it has become a key factor in corporate growth and sustainable operation， Traditional functional organizations can no longer cope with this rapidly changing market environment， The setting of 「product manager」 has undoubtedly become a weapon for today's enterprises to promote product development，「product manager」needs to integrate the whole process of product planning、 development、 production、marketing， and even after-sales service，Therefore， the 「product manager」must have both leadership skills，With all-round management ability， the product can participate in market competition with excellent performance and become a successful commodity 。

臺灣自1992年開始出現有產品管理建制，雖然已培養許多成功事業經理人，但推行失敗例遠遠高於成功例，究其原因有︰

1.決策者並不了解產品管理機制。 2.隨意指定產品經理人。

3.未能提供產品經理適當訓練等。

華魁公司於1995年9月，依IBM全球產品管理機制教材，開始首推產品經理教育訓練，已成功連續辦理12年的公開性課程，並累積豐富推行經驗，但最近幾年，發現企業產品經理，普遍工作品質差異大，且普遍欠缺，產品管理概念及必要知識，反而有產品經理，身受其害的怪現象，因此華魁公司認為有必要重新整理產品經理講義，增加近年顧問經驗心得，及台灣產業特殊性，重新編撰「卓越產品經理」數位和實體課程，做為企業產品經理新人，必要訓練教材，適合企業內訓使用。

又因現代經營環境瞬息萬變，市場競爭激烈，能否及時推出符合市場需求的產品，已是企業成長與永續經營的關鍵因素，而一般傳統之職能組織，已無法因應此快速變遷的市場環境，「產品經理」的設置，無疑成為今日企業推動產品發展的利器，「產品經理」需整合產品企劃、開發、生產、行銷，以至售後服務的全程責任，所以「產品經理」必須兼具領導力與全方位的管理力，才能使產品，以極優秀參與市場競爭，成為成功的商品。